Style & Fashion

Lensabl – Direct-to-Consumer Brand for All Your Eye Care Needs Online

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Our way of life has changed, and thankfully, companies like Lensabl have made it possible to get what you need, at the tip of your fingers, without ever having to leave your home. Need new glasses? Want prescription lenses put into your favorite sunglass frame? Need contacts? An eye exam? Want it at discounted prices? No problem!

Lensabl offers a comprehensive Vision Plan too. You can build a custom vision plan in under 2 minutes that checks off all of your eye care needs. And you can still keep your favorite eye doctor. There is no such thing as “out of network” with Lensabl+. See any eye doctor you want, you’re still covered.

Lensabl+ is challenging the antiquated way of getting vision insurance by offering personalized benefit plans for those without an employer-sponsored option. Offering best-in-class lens replacement service, its own line of premium prescription lenses from its Everyday Eyewear collection, contact lenses from all major contacts brands and vision plans.

Andy Bilinsky, CEO of Lensabl.com

We wanted to get insider insight into exactly what Lensabl offers, and what a consumer can expect. We spoke with the CEO of Lensabl, Andy Bilinsky:

LA’s The Place: How/why did you go from selling just eyeglass frames and lenses to being a “one-stop shop” where customers can get everything they need on lensabl.com?

Andy Bilinsky: Our goal was always to be a one-stop-shop for all things optical online. We began as the first-of-its-kind lens replacement service as we saw this unique opportunity that nobody else was focused on but had strong demand from consumers.

Once we achieved some scale there, we decided to add frames, contacts, and an online vision test. We know the success of stores like Lenscrafters and Pearle Vision where customers go for all their vision care needs.  We wanted to be that but for the online world.

LATP: What made you decide to offer such an inclusive and comprehensive plan?

AB: A mix between poor user experience with traditional vision plans and our ability to provide a comprehensive offering. We had traditional vision insurance and were deterred by the requirement to go into the doctor’s office and the high price point we’d pay out of pocket even with a plan. Once we were offering all the same products and services online, we saw an opportunity to create an innovative alternative for both individuals and employers.

LATP: How are online eye exams comparable to in-person eye exams?

AB: The online vision test is NOT a substitute for a comprehensive in-person eye exam.  All that can be done online currently is a renewal of an expired Rx (for contacts or glasses) assuming your vision has not changed.  You can take the test using your computer and smartphone in about five minutes and provide your expired prescription. A licensed ophthalmologist will review the results and if they determine your vision has not changed, they will renew your existing script.

LATP: How does the Lensabl Vision plan differ from Traditional vision plans?

AB: First and foremost, Lensabl+ vision plans have benefits that can all be redeemed online through Lensabl.com, whereas traditional vision plans require members to make appointments and go into in-network doctor’s offices to redeem benefits for maximum value.

Additionally, all Lensabl+ plans include a free pair of glasses (and lenses) AND an allowance for contacts. Traditional plans normally offer an allowance for frames OR contacts, not both, and charge additional co-pays for lens features that have nominal or no cost

LATP: Is it possible to get everything you can get at Lensabl as at a brick and mortar store?

AB: Aside from a comprehensive eye exam, anything you would normally be able to purchase at a physical optical retail store can be purchased on lensabl.com.  We offer all the same contact lenses, frames from top designer brands, and high-end prescription lenses in all correction types, tints, and features you could find offline.

Lensabl

Lensabl for all your eyecare needs online.

Thank you, Andy, for creating such a great service for consumers. What more can you ask for? I tried it for myself in the past and sent in my favorite pair of designer sunglasses to have prescription tinted lenses put in them. They did a perfect job, the frames were treated with care and I love them as I can now wear sunglasses without having to wear contacts to see.

I recently upgraded my prescription and fell in love with the Alia style. Received them along with a great case and glass cleaners. This direct-to-consumer brand offers a variety of options with premium prescription or non-prescription lenses. Each pair of frames comes with blue-light protection, anti-reflective coating, anti-scratch coating, and 100% UV protection. Lensabl is truly the leader in their field!

LensablLensabl has very transparent benefits and pricing; easy to understand benefits so you know what you’re getting. Pricing is all-inclusive, with no surprise co-pays or extra out-of-pocket costs… and no one has time for that!

No need to leave your home anymore to go to a brick and mortar store, when you can save time, be safe, and save money with Lensabl.com!

About the author

Gianna Brighton