First impressions are everything! It’s essential that your clients feel comfortable at your salon because their experience during their first visit will determine whether they return. How your customers view your salon is vital to running a successful business. So, here is how to make your customers more comfortable at your salon.
Excellent Customer Service
When your staff greets incoming customers, what’s the most important thing they should see first? Yes, even though we can’t hear you, we know you answered right. A customer should see a warm, welcoming smile when they walk through the door!
You also want to make your booking process smooth for your customer. If the process is easy for them, they will want to book with you again and again!
Sure, you can have magazines out for your clients, but why stop there? Go the extra mile by offering soft drinks in your salon or something to entertain them while waiting for their appointment.
Building a client relationship goes beyond the talent of the hairstylist; the client wants to know that they’re more than just a dollar sign in your salon. Customize their experience each time they visit so they can walk out of your salon feeling confident and satisfied.
Décor and Lighting
Bare walls are so boring. Spice up your salon with décor that matches your style! This will make your salon more unique and personable for your clients. Providing soft lighting will help your customers feel more relaxed during their appointment.
Comfortable Seating
Going into any salon means sitting in a big chair for at least 30 minutes. A salon experience is supposed to feel relaxing, not a pain in the neck! No matter what service your customer gets, make sure they feel welcomed and comfortable.
When deciding which salon chair is right for your salon, you’ll need to consider everything, including your budget and the chair’s quality and comfort level.
When customers are waiting for service, your goal is to make sure they’re so comfortable that they don’t even want to get up! The comfortability of your furniture is your first priority.
Offering your clients a relaxed and personalized experience will almost guarantee that they return to your salon for future appointments. Once you build a relationship with your clients, they will bring in family and friends, expanding your customer base. Continuing to make your customers more comfortable at your salon will make you even more successful down the road!
