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How To Shop The Billion Dollar Supreme Brand In Los Angeles

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Supreme has evolved into a billion dollar brand, according to a new CNBC story, and Supreme gear is available in Los Angeles, at 439 N Fairfax Avenue. If you’re curious about this high-end skater brand, which has New York roots and a cult following worldwide, you should be aware of a few etiquette rules. Know how to shop Supreme before you set foot in the Supreme shop on Fairfax for the very first time. Understanding what Supreme staff expect from customers will help you to feel comfortable while you peruse chic streetwear, alone or with your posse.

Fairfax Avenue Is The Epicenter Of Trendy Streetwear

Before you show up at Supreme, be aware that it’s situated on Los Angeles’ premiere streetwear shopping avenue. Supreme chose N Fairfax Avenue as the home of its flagship store, and the avenue is rife with exciting shops that skaters, hip-hop types and other streetwear fans flock to. Fairfax has the feeling of an outdoor mall and it’s on a par with some of the world’s most renowned shopping streets, including Lafayette Street in the Big Apple and Harajuku in Toyko, Japan. Know the landscape, and prepare to enjoy cruising the avenue before and after your experience at Supreme. The shops will be great, and so will the people-watching.

You’ll Need An Online Reservation On Drop Days

Supreme customers who’ve posted on Yelp want other Supreme fans to know that they have to reserve online in order to shop the Los Angeles store on “drop days.” Drop days are release dates for the newest, most coveted merchandise, which is typically released by the handful to ensure maximum hype. Visit the official Supreme website for details, or call the Los Angeles store to find out when and how to get your hands on brand-new drops.

Even on non-drop days, be aware that there will probably be line-ups. Supreme items are in demand, and people are more than willing to line up for them. Go with a fully-charged phone so you can use it while you’re waiting, or strike up a conversation with other Supreme fans in the queue.

When you arrive on a drop day, make sure there’s plenty of room on your credit card, unless you’re carrying around a big wad of cash, because Supreme isn’t cheap. It’s possible to grab a jacket for just under 200 bucks, or a hoodie for around 138 bucks, but prices and stock vary, and you may not want to buy just one item. Your final tab may be hefty, so consider grabbing a new credit card beforehand, which offers cash back deals or air miles. When you’re dropping big bucks on hypebeast gear, match your card to your shopping habits to reap the best rewards and get the most value for your money. 

Expect To See A Lot Of Security Staff

If you feel comfortable around an array of burly security guards, then you should be fine. Some people who’ve posted about their Supreme Los Angeles experience didn’t appreciate the heavy security presence, but still had a good time shopping at Supreme. When you make it inside of the store, be careful with the t-shirts. You don’t necessarily need to unfold them to check them out. Just give them a once-over, and then ask a clerk to find a style that you like in your size. 

Sure, you can break these etiquette rules and still shop at Supreme, unless it’s a drop day and you don’t have a reservation, but it may be easier to follow the rules. When you do, you’ll be able to get the streetwear that you crave, with a minimum of hassles and headaches. Once you’re decked out in Supreme from the shop on N Fairfax, you’ll feel like a baller.

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