Recently, Consumer Product Events commemorated its 10th anniversary by introducing the LA press and influencers to a new crop of entrepreneurs and exciting new innovative brands. The exclusive event was held at Rock Sugar in the newly renovated Century City Mall. Products ranged from beauty and healthcare to food and fashion.
Deborah Linquist’s Fashions vegan chic creations are a favorite of red carpet regulars such as Miley Cyrus, Pink, Rhianna, and Kelis. The designer transforms sustainable, organic, and recycled materials into an attention-grabbing of clothing and accessories. Her environmentally sound product line also includes home decor and pet clothing.
Helicopter skiing is for serious thrill seekers with a passion for deep powder and pristine wilderness. CMH Heli Skiing and Summer Adventures consist of 12 luxury lodges, 472 inches of snow and 3 million acres of land. Attendees at CPE were able to experience a virtual reality version of taking a helicopter into the Canadian mountains for a once in a lifetime skiing adventure.
The ancient practice of relying on coconut oil to maintain proper oral health dates back over 5,000 years. Today, Dr. Gingers has teamed with Dr. Martin Ginger to create coconut based toothcare that is convenient and easy to use. Consumers also appreciate the fact that Dr. Gingers products are free of chemicals and any unpleasant aftertaste.
Mastering curry is now within the capabilities of even the most rudimentary chef. Kitchen Curry Master’s attractive tins are packed with everything you need to make this savory Indian dish including, cumin, chili, turmeric, mustard, garam masala, fenugreek, and other authentic ingredients. The step by step cooking guide ensures success.
For over 40 years, travelers have relied on Pelican to keep sensitive equipment safe in some of the most inhospitable conditions imaginable. Now the makers of these rugged cases, which have earned the business of firefighters, military personnel, police, and photographers, are helping consumers protect their cell phones. The GoCase is a personal utility case that comes with a lifetime guarantee covering almost any punishment your phone could possibly endure.
Ironing is a chore that consumes around 3000 hours of the average homemaker’s life. Tom and Sheri‘s Iron in a Bottle aims to alleviate the burden without sacrificing appearances. What’s great about Iron in a Bottle, besides the fact that it works, is it contains natural ingredients! No chemicals.. always a bonus! Austin Eudaly invented the wrinkle reducing spray, which is currently available in 7 countries. Proceeds as used to help homeless women cultivate a professional appearance when job hunting.
My Mahana – is a signature line of jewelry from the mind of a celebrity fashion stylist whose clients include Jamie Foxx, Angelina Jolie, Katie Holmes, Julia Roberts, Madonna and Kate Winslet. Her collection of bracelets and necklaces use the energetic qualities of crystals from stabilizing African Opal Jasper to protective qualities of Labradorite to energetically empower the wearer to manifest their intentions.
CVS has simplified skincare, literally making it as easy as putting on clothes. Skin-eez Skinwear is a “cosmetotextile” that helps wearers tone, firm and slim. The patented microencapsulation technology is an efficient method of delivering the ingredients skin needs to look and feel better. Skin-eez Skinwear is available nationwide at 1750 retailers.
Beauty maven and actress Heather Marianna believes the public deserves better, safer spa treatments and skincare products. Beauty Kitchen is a program that teaches women how to make all natural alternatives at home. Her body butters, bath soaks, anti-aging and acne products and face treatments are formulated from all natural ingredients.
Starco Brands, Honu Sunscreen – Named the 2019 Product of the Year, Honu is the first and only sunscreen with a patented spray wand for hard-to-reach spots such as backs, necks and shoulders. SPF 50 Honu is water resistant for up to 80 minutes and a “Reef Safe” formula, which doesn’t contain oxybenzone or octinoxate, both linked to hormone disruption and recently banned by the State of Hawaii and Key West, Florida.
Few brand origins are as inspiring as that of Effi Foods. After a spinal cord injury threatened to derail the dreams of a young Muscovite figure skater, she was determined to share all she had learned about the role nutrition had played in her odds-beating recovery. As the founder of the Eco-Friendly Foods Initiative, she is dedicated to creating products that promote good health through balanced nutrition. These “Effin’ Good” foods include a Chickpea Granola that is the world’s first legume-based granola.
DefenAge Skincare offers a specially formulated line of products that have a single focus; returning skin to its youthful luster. Relying on a newly developed peptide to reverse the aging process, the DefenAge Power Trio, 8-in-1 BioSerum, 24/7 Barrier Balance Cream, and a 2-Minute Reveal Masque, is wowing consumers and the skincare industry. This non-surgical skincare option has passed its clinical trials and is garnering awards.
For almost 3 decades, David Reyes is one of the most sought after Custom Agave Growers (agaveros) in Jalisco, Mexico. He has honed his craft and for years provided his prized blue weber agave to some of the most legendary names in the Tequila Industry. Lucky for us, he reserved some of the best plants for himself to produce one of the most exquisite Private Label Reserve Blanco Tequilas ever tasted.
One of the best-known brands in sparkling cider and apple juice has a new flavor for Spring get-togethers and Summer nights. Martinelli’s Sparkling Blush gets its clean taste and tempting pink color from fresh grown apples and raspberries. Just like every offering in its Gold Medal winning collection, Martinelli’s Sparkling Blush is made from 100% juice from wholesome U.S grown fruit.
Nanobebe is a stylish baby bottle with a unique feature that makes mom’s lives easier and their babies healthier and happier. By preserving the vitamins and minerals available in breastmilk, Nanobebe makes it more convenient to feed infants without compromising on nutrition. In 2018, the bottle made the cover of Time when it was named one of the magazine’s best inventions of the year. This revolutionary baby bottle is available at Target, ByeByeBaby, Amazon, and Walmart.
On the Level – is a line of fashion jewelry created by Coles Brewer, the flourishing protégé of LA’s famed pop culture jeweler, Pepi. The line, fashioned from a concept of being in life balance, features tiny, multi-colored liquid, bubble-filled level capsules. Inspired by the builder’s tool, which ironically enough, was traditionally called a “spirit level,” The line of delicate bracelets and necklaces are produced in gold and silver.
The event took place at Rock Sugar in the new billion-dollar renovated Century City Mall 10250 Santa Monica Blvd, Los Angeles, CA 90067
The public is sure to be hearing a lot more about these intriguing brands. The press who attended Consumer Products Events carefully curated showcase will have plenty to write about in their upcoming product round-ups, gift guides, and features.
Consumer Product Events is in its 10th year, and is the brainchild of consumer-packaged goods launch expert, Alyson Dutch. A do-it-yourself PR matchmaker for products and press, CPE was established in 2009 to connect consumer packaged goods directly with the press who are looking to report about them. CPE is a sister company of Malibu-based Brown + Dutch Public Relations, Inc. a 360-product launch pad.
