As traditional media continues to lose its grip on the hearts and minds of consumers, world-renowned brands have discovered the valuable role that social media celebrity can play in imaging and new product awareness. At the same time, influencers have moved beyond solely pushing the wares of internationally known companies, such as Nike, Sprint, and Amazon, and are leveraging their personal brands to promote their own lines.
Icons like Kyra Sivertson of OKBaby Jewelry and “Real Housewives of Orange County” star Gretchen Rossi of the Gretchen Christine Collection are finding overwhelming success with their beauty and fashion products. More effectively harnessing the power of their fame and followers is the next challenge for these superstars. RivalGlam is providing the solution.
RivalGlam is a platform designed to streamline the process and help influencers capitalize on the logical outgrowth of social media fame. The brainchild of acclaimed entrepreneur Twila True, RivalGlam is a marketplace that allows top-tier social media stars to cross-sell their one of a kind products in an online ecosystem that allows them to develop their brands while simultaneously raising awareness of their products.
Not only was RivalGlam envisioned as a way to assist burgeoning entrepreneurs, it also serves the needs of consumers in a way that traditional digital marketplaces do not. Where previously emerging beauty and fashion brands had to navigate a scattered system of platforms, RivalGlam creates a seamless, one-stop shop. The platforms intuitive design makes it easier for users to discover the latest offerings from their favorite influencers and also develop their own unique style along the way.
Exclusive launch events on RivalGlam are proving an irresistible draw for audiences of social media mavens such as Evelyn Lozado. The “Basketball Wives” star sold out of her signature hoop earring collection in a record 12 hours on RivalGlam.
Influencers Joanna Krupa, Nitraa B, Evesther and Katelynn Ansari are just a few of the creative personalities poised to replicate her success as they debut their own custom lines. RivalGlam not only builds buzz and stronger brands, it generates sales, too.
Katelyn Ansari products marketed in conjunction with Twila True
RivalGlam was designed by an innovator in the constantly evolving world of influencers. The goal is to create a space that builds strong brands while serving the needs of the social media savvy consumer. Partnering with Twila True at Rival Glam can help take your product lines to dizzying new heights. More opportunities are on the horizon with the upcoming launch of RivalWorld, a destination for the latest pet and beauty offerings.