Legends aren’t born, they’re ‘dropped’! Check out this cool web series by Heiniken, where they take people from across America and drop them into locations they’ve never been! Meet William Englehardt, a burly, 6 ft 4, tattooed biker from USA. Now watch him meet his match..
Heineken® presents, as part of its latest global campaign, the new web series, ‘Voyage’. Are legends born, or made? Heineken® is undertaking most daring experiment yet. It is testing what men are truly made of. What happens when men are taken out of their daily lives and dropped into the great unknown? For instance: Imagine the situation– you are a highly social character, outgoing and confident. You get chosen to go on a legendary adventure – something you have never done before – a new experience that will test your resourcefulness.
You will find out what you are truly made of! Just you, a completely unfamiliar environment, and nothing else but the most basic of supplies, and directions!
This is ‘Voyage’, a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations. The result is ‘Dropped’ – a series of episodic adventures following our intrepid explorers on their legendary travel experience.
Watch the Ongoing Series
‘Voyage’ is the fifth installment of the Heineken ‘Legends’ platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Here, viewers will be able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’ – with the ultimate chance of partaking in their own legendary travel adventure.
Unique Experiences Based on Individual’s Personality
Every ‘Dropped’ travel adventure will be tailored towards the character of its main protagonist – forcing them to discover their own limits and conquer their fears. Across four continents they’ll face a multitude of challenges – tough terrain, curious locals and unusual modes of transport. As the Dropped episodes unfold, so the social experiment will come to life, with viewers of each voyage able to follow how each traveller fares through a series of diary entries and journey updates.
Their final destination? Home. Will they make it? The answer lies within each adventurer – the outcome of each Dropped encounter is completely unscripted, with the participants desire to overcome the challenges the only measurement for success. For all we know legends aren’t made, they’re Dropped.
Stayed tuned, it’s an adventure for you too!
