Written by Wendy Poling
ASOS Clothing, a British fashion e-tailor, hosted the ASOS Music Lounge in association with Red Touch Media and BMF Media Group during the SXSW Music Festival March 14 through March 16, 2013.
The music festival showcased over 2000 acts from 50 countries. Celebrities attending included Rumor Willis, Scout Willis, Of Montreal, Toro Y Moi, Matt & Kim, The Joy Formidable, Skylar Grey and many others.
The event took place at the famous Cedar Door Bar & Grill. Bands took to the outdoor stage while VIPs, celebrities, media and artists enjoyed the ASOS Music Lounge. This three-day event featured complimentary food and beverages and other gifts and amenities for the special guests.
Music line up that performed at the ASOS Music Lounge during the three-day event included:
Thursday March 14, 2013: The Neighbourhood, San Cisco, Foxes, K. Flay, The 1975, The Dolls, The Jane Doze and Joywave.
Friday March 15, 2013: Angel Haze, Ghost Beach, Dan Croll, Pacific Air, Kitten, Jeffrey Tonnesen and Mike Nouveau.
Saturday March 16, 2013: Youngblood Hawke, Hits, Charu XCX, Jetta, Little Daylight, Goldroom, Rush Midnight and Tashaki Miyaki.
The ASOS Music Lounge area offered artists, VIPs, celebrities, media and tastemakers attending SXSW the following products:
ASOS Clothing offered complimentary gift bags along with VIP amenities, which included a tattoo artist. ASOS Clothing offers discerning customers over 50,000 branded and private label product lines. With over 1,500 – 2,000 new products being added to the website each week, the site features everything to complete your look from dresses to shoes and jewelry. Other items available include beauty and menswear. The event also included ASOS showing off their spring lines and outfitted performing artists to showcase looks while performing. www.asosclothing.com
Don Julio was onsite with custom cocktails and what great party isn’t accompanied with a bartender competition, this one hosted by USBG. Don Julio is a brand of luxury tequila produced in Mexico. The tequila by Don Julio is known for its high quality and smooth flavor. www.donjulio.com
Red Bull was onsite with their new “Red Bull Edition” flavors, providing artists and industry VIPs a first taste. The Red, Silver and Blue Editions feature the same energy formula as the original each with unique flavors. The “Red Bull Editions” are the first change to their signature drink in 15 years. www.redbullusa.com
Vita Coco Coconut Water was onsite gifting samples of their “all-natural, super-hydrating, fat-free, cholesterol-free, nutrient-packed, potassium-stacked, mega-electrolyte coconut water”. The delicious drink is both nutritious and tasty. www.vitacoco.com
Asahi beer was onsite providing refreshing drinks. Asahi beer is Japan’s #1 Beer. www.asahibeerusa.com
Tic Tacs® was onsite gifting everyone samples of their “Cinnamon Spice” flavored refreshing mints. Tic Tac® mints were first launched in the US way back in 1969 and come in a variety of refreshing flavors including Orange, Power Mint and Wild Cherry just to name a few. www.tictacusa.com
Sesac was onsite gifting artists, VIPs and celebrities hangover kits that included aspirin, eye drops and eye plugs. Sesac is a performing rights organization headquartered in Nashville. Performing rights organizations like Sesac, are on a mission to “represent songwriters and publishers for their right to be compensated for having their music performed in public”. www.sesac.com
Ray-ban.com was onsite gifting many cool styles of their eyewear to bands and artists. The iconic Ray-Ban company is an American brand founded in 1937. Ray-Ban offers several, unique styles of sunglasses of various frames, colors and lenses. www.ray-ban.com/usa
Red Touch Media was giving away free digital music, movies and eBooks. Red Touch Media connects artists directly to their fans and clients with customized branded web stores, offering music and videos for immediate download. Red Touch Express download stations provide bands the platform to offer merchandise and sample tracks to their fans on demand. www.redtouchmedia.com
More information on BMF Media Group:
BMF Media Group is a music, celebrity and entertainment marketing agency based in New York City. Founded in 2003, BMF Media Group specializes in brand marketing, talent management, event production and more. A few of their past events include: Perez Hilton’s “One Night In…” musical showcases, Lollapalooza and Austin City Limits. BMF Media Group clients include: SPIN Magazine, Sirius Satellite Radio, Hard Rock Hotels and more.
To find out more about how BMF Media Group connects brands with influential tastemakers please visit them online at www.bmfmedia.com.
