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The Firm L.A. Host GRAMMY Gifting Suite at Loft Seven in Downtown Los Angeles

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The Firm L.A. hosted its GRAMMY Gifting Suite on February 9, 2013. The event brought focus to St. Jude Children’s Hospital and their efforts to help fight diseases for all children. The gifting suite took place at the beautiful Loft Seven in Downtown Los Angeles. Loft Seven is a unique private penthouse in the heart of Los Angeles that boasts 360-degree city views and a rooftop patio. The penthouse is located in a historic part of town and showcases modern design and luxurious living.

The Firm LA

During the event guests were serenated by Aaron Hendra. Aaron is a Australian Born singer, songwriter and guitarist who will release his much anticipated single later this year. During the event guests were treated to complimentary wine, champagne and delicious food by Chef Kenneth Anderson. Media sponsors for The Firm LA’s Gifting Suite included Iona Magazine, Coatta Motorsport and Real TV Films.

Luxurious gifts included:

OneEighty Limited presented their collection of fun belts and watches. The belts and watches are stylish and easy to wear. There were a large number of colors to choose from allowing guests to match their watch or belt to any thing in their wardrobe. OneEighty Limited’s collection comes in a variety of colors that includes classic black and white, red, blue, green, pink, grey and more. For more information or to see the entire collection of belts and watches please visit www.180Limited.com.

180 Limited Watches

Luxurious Poverty presented their collection of brass rings, earrings and bracelets. Each piece is reversible and allows you to wear the trendy jewelry two ways incorporating the “ying and yang” in every piece with two different colors. Luxurious Poverty is manufactured in Los Angeles and is handmade with brass. Part of the brand’s mission is giving back to the community and the company does so by donating 5% of all proceeds to various causes. www.luxuriouspoverty.com

Darrel Roach is an American born artist who transformed regular home products into expensive and unique works of art. As his creativity evolved so did his work and with a $7.50 roll of copper wire Darrel began creating jewelry. The modern and handmade jewelry has been worn by various celebrities include Beyoncé, Rihanna and Suzzane Taylor. Celebrities and VIPs were gifted one of Darrel’s unique fashion pieces that include their choice of a necklace, bracelet or earrings. www.darrelroach.com

Darrel Roach

Darrel Roach of Darrel Roach Designs at The Firm LA’s GRAMMY Gifting Suite

Debbie Brooks was onsite gifting trendy cuffs from her jewelry and accessories line. The cuffs come in a variety of sizes, colors and styles from rocker chic to bold and flashy. Debbie Brooks is based out of New York and has created everything from handbags to personalized checks. Debbie Brooks designs have been seen on various celebrities and featured in numerous publications and television outlets. www.debbiebrooks.com

Debbie Brooks

Noblita was onsite gifting celebrities and VIPs their contemporary women’s clothing line. Noblita is dedicated to bringing trendy and comfortable clothing to women everywhere. Verde Apparel a branch of Noblita was also present and gifted their all natural scarfs and tote bags made from only recycled materials. Noblita and Verde Apparel help to spread creative fashion and green living throughout Los Angeles. For more information on Noblita or Verde Apparel please visit www.noblitaclothing.com or www.verdeapparel.net.

Noblita and Verde Apparel

Noblita and Verde Apparel Representatives at The Firm LA’s GRAMMY Gifting Suite

Ateliers Arthur was onsite gifting celebrities their stylish footwear. Ateliers Arthur was created to bring bench made footwear and a classic sneaker style together. Each shoe is made with exquisite details and great colors for all men. The shoes bring vintage modern to the market helping men express their unique style. www.ateliers-arthur.com

Atelier Arthur

Luxurious cosmetic gifts included:

Oria’s O’shay Natural Butter was onsite with founder Maria Lee-Driver gifting everyone her all natural cosmetics. The unique collection of oils and shea butters offer everyone the chance to have perfect skin and beautiful healthy hair. Oria’s O’shay uses only the highest quality all natural ingredients in their products to ensure the best results. The products are also available in two different formulas that include scented and unscented. www.oriasoshay.com

Oria's O'shay

Seacret was onsite and gifted celebrities and VIPs their unique and luxurious skin care products. The products are made from mud, salts and minerals found in the Dead Sea. Founder Miguel Nunez created Seacret products that are manufactured with exquisite care by the best chemists in Israel. The company brings all natural and luxurious Spa products directly to its users. www.seacretspa.com

MH3 was onsite with founders Deborah Flattery and Brynja McGrady gifting their one of a kind skincare products. The two intelligent and creative women have produced a line of luxurious cosmetics as an alternative to Botox. MH3’s revolutionary anti aging product is made with exotic ingredients from around the world. The cosmetic line helps to reverse wrinkles while moisturizing and replenishing the skin. Deborah also created beautiful works of art that was seen throughout the event. www.miraclehydrate.com

Doctor’s Dermatological Formula or DDF was onsite gifting celebrities and VIPs their extraordinary skin care products. DDF treats the skin at its core and not just the symptoms. For over 20 years they have utilized a new age dermatological approach to help replenish beautiful skin. www.ddfskincare.com

Other gifts and onsite services included:

Neiman Marcus

Neiman Marcus was onsite gifting celebrities and VIPs a luxurious bowl from their L’Objet collection. The bowl is made with the finest quality materials and uniquely crafted for a stylish home décor piece. Neiman Marcus is a luxurious department store that carries only the best designer clothing, handbags, jewelry, and home products. Neiman Marcus is a celebrity favorite for all the latest fashion and accessories. www.NeimanMarcus.com

Jay@Play was onsite gifting everyone a choice of one of their kid friendly products. Jay@Play is known for creating some of the most useful and fun toys for kids. The company was established in 2004 and has won multiple awards for best children’s products. Jay@Play’s products come in a variety of playful styles and colors for both boys and girls.  www.jayatplay.com

The Firm Hairstylists

The Firm LA’s onsite hairstylists

The event also hosted onsite manicures and hairstylists to help guests get that perfect GRAMMY look. Nails by Shanta was onsite to pamper celebrities and VIPs with the perfect manicure. Shanta White herself was creating the perfect designs and mix of colors for all women outside on the rooftop patio. Freelance hairstylists were also onsite adding to the luxurious services for every celebrity and VIP.

Nails by Shanta

Shanta White at The Firm LA’s GRAMMY Gifting Suite

St. Jude Children’s Hospital was onsite educating everyone on their mission to help all children affected with life threating disease. St. Jude Research Center has led the way in cancer research for children. St. Jude has developed the skills to help save countless lives through their innovative practices and thorough research on diseases such as cancer. They have raised millions of dollars in their efforts to finding a cure for their young patients. St. Jude Children’s Hospital’s mission is to bring hope to everyone affected by any disease by never turning away any child because of ethnicity, religious beliefs or their ability to pay. www.stjude.org

More about The Firm LA:

The Firm LA was created to bring business and fun together. The company brings business together for networking events in conjunction with charitable organizations. The Firm LA has created luxurious events that cater to the needs of its clients to ensure a successful outcome. The company has also created a membership program that includes an elite clientele. For more information or to view upcoming events please visit www.thefirmla.com.

About the author

Tony Lucero