Nestle® Waters North America has launched resource® 100% Natural Spring Water in Southern California. Resource 100% Natural Spring Water only originates from sustainable sources of natural spring water from carefully selected wells. So not only are you sure that you are drinking fully filtered spring water, but in addition the resource Spring Water contains naturally occurring Electrolytes for taste and hydration. This product is also eco-friendly to the environment from which it comes from, with the packaging of the bottles made from 50% recycled plastic and it is still recyclable for the California Redemption Value. The bottle’s design is sleek with a modern look to it that makes it ideal to take with you when you got to go.
Jeremiah Brent
Resource Water partnered with Los Angeles interior designer and cast member of The Rachel Zoe Project, Jeremiah Brent to add some more fun to the festivities. Brent and resource Water hosted a complete ‘Electrolytenment‘ event with DailyCandy, a daily report of all that’s fun and fashionable. The event took place at LA’s SmogShoppe, California’s greenest event location and a LEED Platinum candidate. The event also supported the local Los Angeles nonprofit organization, Women Empowered. This is an organization with a commitment to the empowerment of women through volunteerism, mentoring of at-risk teen girls, the giving and receiving of support, social and professional networking as well as professional and personal development workshops and seminars.
“The resource brand stands for discovery and hydration, and I’m happy to have experienced ‘Electrolytenment,'” said Brent. “My favorite decorating accessory to have on hand while I’m designing spaces is resource 100% Natural Spring Water.”
In addition to the successful ‘Electrolytenment’ event, resource Water also teamed up with several lifestyle experts in the Los Angeles area to provide tips for consumers in a variety of specialties. Local LA influence’s included Emma Willis of Blushington makeup and beauty lounge; Meg Hall, founder of Made by Meg and a featured chef on Kitchit, a new company that allows diners to hire top-notch, professional chefs for their dinner parties and events; Melissa Gonzalez, CEO of Lion’esque Style, fashion forward made easy; Christine Avanti, best-selling author, celebrity chef and health consultant on The Food Network’s Fat Chef; and Kate Highstrete of Ballet Bodies, a fitness studio that combines the fundamentals of Pilates and ballet.
“We are proud to offer a bottled water that is good for you and good for the environment to Southern California,” said Larry Cooper, Senior Marketing Manager for resource. “Our goal is to bring the power of new discoveries and total ‘Electrolytenment’ through our interactive fountain of water and various LA experts.”
In celebration of the resource 100% Natural Spring Water being launched in Southern California, the resource Water company also hosted a consumer event where the brand unveiled the ‘Fountain of Electrolytenment‘. This Fountain is an exhilarating, first-of-its-kind interactive fountain of water, which was located at The Grove in Los Angeles was on May 3rd through May 6th. Shoppers at The Grove had the opportunity to discover ‘Electrolytenment’ by asking the Fountain questions and getting live, customized answers in real time. The Fountain seemed like a cross between IBM’s Watson and a supporting sport team’s water boy. Participants at The Grove also got the opportunity to sample resource Water for free.
The ‘Fountain of Electrolytenment’ is the first-ever practical application that combined water-writing. Water-writing is a new technology that uses falling water droplets to create words and graphics. This application works with a real-time artificial intelligence interface. Resulting in a breathtaking outcome for those in attendance and allowed them to experience something that has never been possible, having a real life conversation with a fountain of water.
For more information about resource Water, visit:
www.Nestle-Waters.com
www.Facebook.com/ResourceSpringWater
For more information about the event sponsors, visit:
www.JeremiahBrent.com
www.DailyCandy.com/everywhere
www.Women-Empowered.com
www.Blushington.com/about
www.KitchIt.com/la
www.LionesqueStyle.com
www.ChristineAvanti.com
www.BalletBodies.com
