The Sisters Offering Hope to Others (SOHO) project hosted Masquerade – Unmasking the Face of Lung Cancer on the rooftop of The London West Hollywood this past Saturday, November 11.
Guests were treated to a Parisian inspired evening with live entertainment and delectable faire from celebrity chef Gordon Ramsey. GBK Productions produced, designed and assisted in the fundraising for event. The evening’s festivities raised awareness for lung cancer and benefited The Bonnie J. Addario Lung Cancer Foundation (BJALCF).
Actress and lung cancer survivor, Kathryn Joosten, was presented with The Inspiration Award. Reality TV star Kendra Wilkinson and her husband, football player, Hank Baskett accepted The Inspirational Female Philanthropist Award on behalf of Stand Up To Cancer co-founder Rusty Robertson. Baskett also shared a few touching words about his father’s battle with this deadly disease.
Guests featured Edi Gathegi and Madison Hildebrand who were spotted eying silent auction items, which featured treasures from around the world and one-of-a-kind luxury experiences with all proceeds benefitting the BJALCF. Kristina Guerrero, Shea Curry and Jonathan Keltz also enjoyed thrilling dance and musical performances, including a special performance from recording artist Jared Lee.
The London West Hollywood is located at 1020 N. San Vicente Blvd.
About SoHo Project:
The SoHo Project, founded in New York City, is dedicated to raising funds and awareness for nonprofits through creative and artistic projects, drawing inspiration from the iconic New York City artists’ neighborhood.
Founding sisters Lindsay Scheel, based in New York City, and Kimberly Scheel in Los Angeles, believe art is a force for positive change. This year they teamed up to create opportunities for artists to use their creative gifts to give back to the community. For more information, visit www.sohoproject.com.
About the Bonnie J. Addario Lung Cancer Foundation (BJALCF):
BJALCF is THE patient-founded, patient-focused voice relentlessly working to increase the survival of Lung Cancer worldwide through early detection, awareness and funding for research. BJALCF was established in 2006 as a 501(c)(3) non-profit organization and has raised over six million dollars for Lung Cancer Research. For more information, visit www.lungcancerfoundation.org or contact Sheila Von Driska, Executive Director, at [email protected] or 415.357.1278.
A special thanks to the following companies for their time and participation in the evening’s silent auction:
GBK Productions: Produced, designed and assisted in fundraising for event.
www.gbkproductions.com
Beaudry: Donated a beautiful pair of earrings worth $7,000.
www.beaudrybeverlyhills.com
The De”Bite”Ful Cake Pop Shop: Created the Marie Antoinette “Let Them Eat Cupcake” Dress.
www.debitefulcps.com
Fortune Entertainment: Provided live masquerade performances and CanCan dancers.
www.fortuneentertainment.com
American Acrobats: Performed unique acrobatics including a contortionist performer in a sphere.
www.americanacrobats.com
Cosmik Souls Handcrafted Jewelry and Couture Accessories: Styled the event with custom-made masquerade masks.
www.etsy.com/shop/cosmiksouls
Apple Revolution: Designed unique caramel apple favors.
www.Apple-Revolution.com
Photoboothless: The original open booth system.
www.photoboothless.com
OM by Oliver Marshall: Wine sponsor
www.omwinery.com
Rock ‘N’ Roll Fantasy Camp: Provided a Rock ‘N’ Roll Fantasy Camp Experience for the silent auction.
www.rockcamp.com
ComforPedic by Simmons: Auctioned off their MYSTIC® mattress, the thickest layer of Advanced NxG® Memory Foam and latex foam available.
www.comforpedic.com
Voyeur Nightclub: Donated one VIP table at Voyeur nightclub for six people including two premium liquor bottles.
www.voyeur6979.com
