Select members of the 2011 NFL Draft class were treated to “The Annual Pre-Draft Fine Tailoring & Gifting Experience” and Conversion Sports, sponsored by Alan David Custom Suits, in New York City for a custom-tailored suit as well as a variety of other ultra-luxe gifting items.
James Ihedigbo
By appointment only, a fine tailoring and gifting experience was provided for the entire NFL Draft class of 2011, including Marcell Dareus, Prince Amukamara, Patrick Peterson, Nick Fairley, Von Miller, Ryan Kerrigan, Akeem Ayers, Mark Herzlich, Julio Jones, Blaine Gabbert, as well as NFL Players James Ihedgibo and Darren Sharper, at the Intercontinental Barclay Hotel, Penthouse Suite, NY, NY.
Von Miller with PirannaX
Each draftee was transported by Jaguar and Range Rover to and from the Intercontinental hotel by Manhattan Auto via the new 2011 Jaguar XJL. Upon arrival each draftee spent 60 minutes of 1 on 1 time with Alan David’s personal stylists and tailor for a personalized fitting of their complimentary Alan David suit from Alan David’s Custom line.
James Ihedigbo
They then toured the gifting suite and received gifts from the secondary sponsors including Sean John fragrance, eyewear, Sleek Platinum by 50, Flud Watches, SmartWater, Def Jam Records, Piranha X, Nuvo and a variety of Emperial and Cavi casual apparel, by secondary sponsors Flud Watches, Emperial Clothing, Cavi Clothing, Sleek Platinum by 50, SmartWater, Sean John, Piranha X, Nuvo, Def Jam, Interscope Records, and Complex Magazine.
Each athlete spent an average of 60 minutes with brand ambassador / sponsors. Photo opportunity upon arrival to the store via press wall, as well as throughout the Gifting Suite.
Patrick Peterson
One additional Manhattan Auto car (Range Rover) was positioned outside Intercontinental on Tuesday & Wednesday April 26th & 27th. 2011.
Sponsor’s Name & logo included in all press releases and media alerts: VIP Gift Bag Placement (Went to all the Draftees, Agents, Celebrities & Media, Video Reel Placement: (1) Company logo loop on in-suite flat screens, and Corporate Logo included on all event collateral including step and repeat and e-vite.
