Arts & Culture

Distinctive Assets Backstage to Gift the Stars at 11th Annual Latin GRAMMY Awards

The 11th Annual Latin GRAMMY Awards will be held in Las Vegas on November 11th 2010, at the Mandalay Bay Resort Events Center.

Distinctive Assets will again be on hand to thank the presenters and performers with an array of dazzling gifts. Producing the official Talent Gift Bags for the tenth consecutive year as well as the official backstage Talent Gift Lounge, Lash Fary, founder of Distinctive Assetts says, “This is a fun perk for the stars who will be supporting the event. It is also an ideal marketing opportunity for companies looking to place their products in the hands of worldwide trendsetters and legends within the Latin community.”

Renowned for creating spectacular gift collections and interactive gift lounges at many major Hollywood events, Distinctive Assets is proud to continue its strong, long-lasting relationship with The Latin Recording Academy.

The talent gracing the Latin GRAMMY’s this year will, as always, include the hottest musicians and most influential celebrities in a variety of genres. In the past, presenters and performers have included Marc Anthony, Gloria Estefan, Juan Luis Guerra, Jennifer Lopez, Ricky Martin, Shakira, Thalia, Los Tigres Del Norte, and Daddy Yankee.

This year, the event will be co-hosted by actor/comedian, Eugenio Derbez, and actress/singer, Lucero.

The Official Latin GRAMMY Talent Gift Lounge, presented by Stride MEGA MYSTERY Gum, will be open backstage throughout rehearsals to provide a fun, interactive experience for stars where they can personally select gifts for themselves, loved ones, or their favorite charity.

The gift menu this year includes: Stride MEGA MYSTERY Gum, Hallmark Sinceramente cards with sound, Riveras Tostonera Culinary packages, Starbucks VIA Ready Brew Flavored Coffee, The American Heart Association’s Go Red Por Tu Corazón, It’s a 10 Haircare “Miracle” gift sets, Maleku Jewelry, Cha-Cha ChiC designer t-shirts, Golfjunkie apparel, The Burn Machine, Posh Life Bling crystal-embellished cell phone covers, Gary Nader Art, EFX Performance energy-enhancing wristbands/necklaces, Gina Alexander customized photo handbags, the InStyler rotating hair styler, LapFlap protective laptop mats, Dearfoams slippers and the Daisy Fuentes Collection.

A plethora of gifts will also be presented to the participating talent in an Official Presenter and Performer Gift Bag. The split-level Load Runner wheeled duffels, provided by fal, will be packed with treats from Chocolatines by Sweet Endeavours, Dr. Christine Rodgers Enpointe Skin Solutions, Live In Fitness Enterprise, Eclipse Candle Company, The Norton Anthology of Latino Literature, Pureology SuperSmooth, LaVigne Organic Skincare, O.P.I. Nail Lacquer, Triunfo, Lalo Fitness, 7Up, AXE Music, McDonald’s, Hennessy Privilege, Degree Fine Fragrance, Dove Clinical Protection, CureCeuticals, Hasbro, Elbow Friend, Lisa Ashley Beauty, Baja Traveler, M Spa Beverly Hills and Love, Lulu Mae.

Of the 4,000 guests attending the Official Latin GRAMMY After Party, all of them will  away with an amazing $73 gift set provided by It’s a 10 Haircare. Included with the It’s a 10 Haircare gift set is three of their signature products: Miracle Styling Serum, Miracle Hair Mask and Miracle Leave In Product. Sold in hair salons and beauty supply stores worldwide, It’s a 10 Haircare is a thoroughly established hair care line, offering exciting multi-purpose products. Former hair stylist Carolyn Plummer and business executive Scott Scharg founded It’s a 10, establishing a company that provides unique products to provide for all your hair care needs. Consumers can find a salon retailer near them by visiting

Also at the event will beThe American Heart Association’s Go Red Por Tu Corazón, which  is a bilingual heart-health movement for Latinas that is dedicated to raising awareness of heart disease – the No. 1 killer of Latina women. Go Red Por Tu Corazón promotes a heart-healthy lifestyle, through healthy eating and physical activity, building on Latinas’ strong ties to family and cultural traditions.

The 11th Annual Latin GRAMMY Awards Official Presenter and Performer Gift Selection, will be presented with the following items:

Stride MEGA MYSTERY Gum with a mystery flavor that will keep you guessing. $100.00

Maleku Jewelry: Sterling Silver Jewelry and Cufflinks with Genuine Gems. $60.00-$1,800.00

Posh Life Bling: $150 Gift Certificate for customized Swarovski crystal embellished cell phone cover.

The Burn Machine Speed Bag is a handheld cardio unit that tones and conditions muscles while providing an aerobic workout. The signature exercise of the unit emulates the punching motions used in a conventional boxing workout. $149.00

Daisy Fuentes Collection:  Apparel – Cardigan sweater $49.00, Cardigan sweater with V-neck and embellishments $50.00, Cardigan sweater with ruffles and embellishments $54.00, Cardigan sweater with ruffles $49.00, Dress with ruffles $50.00, Tunic with ruffles $54.00, Tight pant $24.00

Cha-Cha ChiC: Designer tee shirts with a Latin flair – Latina Tee – Women’s, La Fiesta Tee – Women’s, Music Forever Tee – Men’s Tee. $95.00

Riveras Tostonera: Tostonera Culinary Package – Original Trio Wood Tostonera, Cutting Board Tostonera and The Pleasures of Plantains Cookbook. $100.00

EFX Performance: Performance-enhancing wristbands and necklaces – EFX is the leader in embedded holographic technology. The amazing effects stem from the holographic Mylar being embedded with naturally occurring frequencies. These frequencies react positively with the body, allowing it to operate at an optimal level. $100.00

Starbucks VIA® Flavored Coffee consists of 100 percent natural roasted arabica coffee, sugar and natural flavors and come in Vanilla, Mocha, Caramel, and Cinnamon Spice. Each packet makes a wonderfully balanced cup of coffee and is ideal for life-on-the-go. Starbucks will be providing complimentary VIA Ready Brew Flavored Coffee for all Lounge guests.

It’s a 10 Haircare: Miracle Leave in Product, Miracle Styling Serum, Miracle Hair Mask, Miracle Texture Fiber $100

Golfjunkie: Golf polo and golf hat – Short sleeve printed golf polo in cotton and a fun golf hat. $105.00

Gina Alexander, Inc.: Gina Alexander Custom Photo Handbags $300.00

Tre Milano: The InStyler rotating hair style $100.00

LapFlap, LLC: Making LapTops “Cool” Again, LapFlap is a physical barrier that blocks laptop heat from legs, bedding, or any other surface. Helps prevent “toasted skin syndrome.” 34.95

Hallmark Sinceramente: Cards with Sound from Hallmark Sinceramente feature clips of original songs by the original artists. Each audio clip plays up to 30 seconds when the card is opened and stops when the card is closed. $75.00

In The Gift Bag:

fūl: Load Runner Split-Level Duffel – 30” split-level wheeled duffel tour luggage.  Multi-compartment storability.  Retractable trolly handle.  Inline skate wheel system. $120.00

Chocolatines by Sweet Endeavours:

White Gold Diamond Collection – Champagne ganache is encased in 72% dark chocolate and hand-painted in white gold. A brilliant sugar diamond is set as a finishing touch to create this lavishly unique collection. $55.00

Contempo Collection – Hand-crafted dark chocolate assortment with bold and unique flavors: Pistachio, Espresso, Ancho Chile, Tonka Bean, Rum Banana Flambe, Tequila Mango, Apple Cinnamon Caramel, Coriander Lime, Chili Peanut Butter. $26.00

M Spa Beverly Hills: Custom Facials – Gift certificate for a complimentary facial from Dr. 90210’s Dr. Motykie. $145.00

Eclipse Candle Company:  Beloved Character – Renesmee: This mesmerizing fragrance features stargazer lily, creamy vanilla, mimosa flowers, poppy, pepper, white woods and subtle sweet musk undertones.  This one-of-a-kind fragrance evokes the innocence and splendor of childhood. $18.00

Elbow Friend:  Armrest Cushion – Unique new ergonomic chair armrest cushion for office/home/auto.  Upgrade to first-class comfort while fighting forearm fatigue. $29.99

Innovative Custom Products, Inc.: CureCeuticals® Itchy Scaly Skin Lotion with Skin Cleaning Spray – A Natural and Safe formula fortified with powerful Manuka Honey and Real Aloe Vera to help protect against bacterial infection and to promote rapid healing of cuts, scrapes and bites with minimal scarring. Provides rapid relief for dryness, itching, and scaling caused by eczema, acne, psoriasis and  dermatitis. $12.95

Love, Lulu Mae: Hair Accessories
Love, Lulu Mae mini Signature feather accessory clip for hair and/or lapel. $18.50

Dr. Christine Rodgers Enpointe Skin Solutions:
Encore Renewal Serum (30 mL) Transforms skin’s appearance with natural brighteners, powerful anti-inflammatories and anti-oxidants to help reduce pigmentation. Safe for all skin types and paraben-free. $85.00

Eclairci C Serum (30mL) A morning dose of this powerful serum improves your skin’s firmness and elasticity, resulting in a luminous, healthy complexion. Specifically formulated to address free radical damage to the skin caused by environmental stress. $75.00

LaVigne Organic Skincare: Mayan Magic Healing Balm – Treat the most challenging, and even painful skin irritations and visible damage, including Psoriasis, Eczema, Rosacea, dry/cracked skin, cuts, burns, diaper rash, cradle cap, rashes and more. $27.00

Lisa Ashley Beauty: The Ultimate Eyecream – Delivers immediate and ultimate results. Uniquely integrates 6 different benefits in one eye cream. $55.00

Live In Fitness Enterprise: Fitness/Weight Loss Vacation All-inclusive week at the world’s premiere weight loss and fitness retreat. $4,850.00

W.W. Norton: The Norton Anthology of Latino Literature – A dazzling and definitive compendium of the Latino literary tradition. $59.95

Pureology: SuperSmoothing Shampoo and Conditioner $54.00

Editorial Triunfo: Triunfo is an international magazine distributed in Mexico and the US where you will find the most up to date news regarding the entertainment industry, everything from award shows to private concerts. A very upscale luminous look into what happens in these exclusive gatherings, as well as the latest fashion trends and of course travel destinations and sports. $3.50

LaloFitness: Fitness DVD and 2-Personal Training sessions $250.00

Hasbro: Hasbro Card Games – Shortened versions of classic Hasbro board games, including Yahtzee and Sorry! 6.99

It’s a 10 Haircare: Miracle Leave in Product, Miracle Styling Serum, Miracle Hair Mask $75.00

Distinctive Assets was established over a decade ago, and has continually provided celebrity placement, product introduction, event production and branding opportunities for an array of companies ranging from Fortune 500 corporations to small, start-ups.

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at, and a Facebook fan at

About the author

Christopher Borgione