Close your eyes and imagine yourself in an alternate universe full of beautiful reflections in sky high mirrors under a night sky that reminds you of what it must feel like to hallucinate while gazing at the stars. Beautiful metallic clouds hang from the sky and smooth flowering trees inhabit open spaces.
JOE's Jeans Santa Monica Store.
As your eyes wander you see posh, remarkably dressed mannequins to mannequins wearing nothing at all. You see a huge version of the arcade game you loved at the roller rink as a kid, but in this one a huge claw snatches for 
thousands of stuffed animals and the mannequins set the playful tone below. You see a door. You step outside. You realize you were inside of a clothing store, and the sign on the door reads JOE’s. The JOE’s boutique transcends the store environment and thrusts you into the canvass of living modern art. The new JOE’s Jeans store in Santa Monica, California is part artistic masterpiece, part functional modern retail establishment.
The designer denim brand is located amongst other luxury brands such as Burberry, Nordstrom and Tory Birch in Santa Monica Place next to the famous Third Street Promenade. Fans of JOE’s will appreciate the fact that the entire JOE’s premium collection for women, men and children is available at this new location. The premium collection includes the original denims as well as a broad range of clothing and accessories from their Lifestyle Brand. The styles for Fall/Winter 2010 are all about movement – clothes that make you want to move, clothes that are comfortable to move in and clothes that make you look good while moving. With a classic and reserved color palette of blues, greys, blacks and purples sprinkled with tie dyed and checkered patterns, the clothes can be worn anywhere and everywhere for casual to upscale casual elegance. Clothing categories like The Jean, The T, The Shirt, The Pant, and The Legging, make shopping as well as mix and match styles effortless.
JOE’s is a Los Angeles based premium denim brand defined by simplistic, clean and classic looks. The memorable and provocative advertising is postured on the notion that diverse wearers of JOE’s would rather wear items from the denim brand or nothing at all. The classic denim is hand-crafted in the European tailoring tradition, giving the jeans a fit and feel machine-crafted jeans can’t match. Starting as a designer denim brand for women, JOE’s tailored different fits for different body shapes and sizes marked with names like The Twiggy, The Honey and The Starlett. In 2005, the JOE’s brand entered the world of men’s denim fashion and marketed to men who coveted the shape, design and fit of girls jeans. With 14 fits for women and 4 fits for men, JOE’s has presented options for a large range of body types. The women’s collection is aimed at fitting every type of woman well and slimming the body.
Many celebrities have been seen sporting the sexy designer denim brand. JOE’s has definitely permeated the world of music. The list of singers who have chosen the brand include such powerhouses as Beyonce, Mariah Carey, Britney Spears, Faith Hill and Shania Twain. Even Madonna wears JOE’s Jeans! Jennifer Lopez has been spotted wearing JOE’s and it is also a choice of rappers Eve and Foxy Brown. Many busy and successful actresses including respected veterans of beauty and class Michele Pfeifer, Kyra Sedgwick, Gwyneth Paltrow as well as trend setters like Lindsey Lohan and Katie Holmes have all rocked the brand. Former super-models Cameron Diaz and Rachel Hunter both have JOE’s jeans in their closets and the list goes on. In terms of men, paparazzi favorites Brad Pitt, Justin Timberlake, Benicio Del Toro, Will Smith, Lenny Kravitz and Tom Cruise all wear the line.
JOE’s can be found in their retail boutique locations in Santa Monica, Chicago and San Francisco as well as department stores like Neiman Marcus, Nordstrom, Bloomingdales’ and Saks Fifth Ave. The line can also be purchased in specialty stores like Fred Segal, Lisa Kline, American Rag, Barney’s and Anthropologie. The designer denim brand is carried internationally in France, Italy, Russia, Belgium, Germany, Ireland, United Kingdom and Austria. The company grossed over 80 million in sales in 2008, and expects to launch 50 more retail locations. There are currently two JOE’s outlet locations, one in the Woodbury Commons Outlets in New York and the other at Orlando Premium Outlets, Florida.
JOE’S Santa Monica Place Boutique
315 Colorado Ave, Suite 171W
Santa Monica, CA 90401
Phone : 310.458.6161
