Arts & Culture Gifting Suites

Magic In the Air: Melanie Segal’s Celebrity Lounge at The Magic Castle

Cash for your car

As celebrities geared up for the 2010 Kids Choice Awards, they stopped by Melanie Segal’s Celebrity Lounge at Hollywood landmark “The Magic Castle”.

A Sample of Melanie Segal's Celebrity Lounge Gifts

Celebs and kids alike were treated to gifts, games, and sweets.

In light of the January 12th earthquake that devastated Port-au-Prince, Haiti, Melanie Segal’s Platinum Publicity hoped to raise awareness of the plight faced by thousands of Haitian children.

According to sources, nearly 50% of Haiti’s population is under 14 years old.

Attendees of Melanie Segal’s Celebrity Lounge gave back by participating in MEGA Brand’s “Rebuilding Haiti one MEGA Blok at a time” campaign. Celebrities designed and decorated picture frames made from MEGA Bloks – which would later be auctioned through Save the Children’s Emergency Response Fund. www.savethechildren.org

MEGA Bloks, Rebuilding Haiti one MEGA Blok at a time!

After doing their part, celebrities were happy to claim some of the hottest new swag from event sponsors:

Chit Chat Beauty gifted celebrities with their line of high quality bath and beauty products. The founder of Chit Chat Beauty, Linda Bennett, created Chit Chat to help parents build moral values in their daughters. Chit Chat was inspired by Linda’s belief that positive role-models and active encouragement can make a profound difference in a young girl’s development. Chit Chat teaches that true beauty starts on the inside. www.chitchatbeauty.com

Linda Bennett and the Chit Chat Beauty Team.

Also in the non-toxic corner is Ava Anderson Non-Toxic. After finding that nearly every cosmetic substance available contains toxins and harmful carcinogens, Ava, a 16 year old prodigy, did extensive research to create the safest beauty products on the market. The result is the first ever full line of truly non-toxic cosmetics and skincare. Ava’s products contain only ingredients that have scored a zero (least toxicity) on the Cosmetics Database hazard scale. www.avaandersonnontoxic.com

Deuce Brand Sport Watches were also a hot commodity – as attendees flocked to pick up their sleek and colorful new designs. Each watch is available in an array of trendy colors and is water resistant to 99 feet. Developed by athletes, Deuce Brand features products individually crafted to perform at the highest level. But Deuce isn’t just a brand, it’s an attitude – one that represents the relentless drive of the underdog and the desire to be #1. When you wear Deuce, remember that you are new breed of #1.  www.deucesport.com

Lip Smacker lip gloss, the preferred brand of young girls was on hand gifting celebrities with the newest of their over 300 flavors. www.lipsmacker.com

The Scholastic Corporation, the world’s largest publisher and distributor of children’s books, gave out copies of the ever-popular “Harry Potter” series of books. www.scholastic.com

PNY corporation gifted celebs with their most low profile and fashionable line of data storage products – a set of USB Flash drives barely the size of a quarter. www.pny.com

Dandy Don's Selection of Ice Cream Toppings

Other sponsors included Sprinkles Cupcakes, Dance Dance Revolution, Dandy Don’s Homemade Ice Cream Sundae Bar, Izze Soda, Coca Cola, and Icelandic Glacial Water.


About the author

Dan O'Brien