What do diapers and the Superbowl have in common? Believe it or not, New Orleans Saints Quarter Back Drew Brees!! He may be on his way to the Super Bowl, but he admits his toughest job is playing dad. Drew teamed up with new Pampers Cruisers with Dry Max during a commercial shoot at the Superdome, where the athlete’s 1-year-old son, Baylen, proved that high performance gear is required by more than just athletes, but babies too!
Dry Max Pampers
Pampers Swaddlers and Cruisers with Dry Max are the brand’s new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers Diapers invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be thinner than before. This game-changing diaper – Pampers’ driest ever – helps lock wetness in for up to 12 hours and its less bulky design helps give flexibility and comfort – perfect for all of babies’ play.
The new diaper design also helps families reduce their impact on the environment by containing 10 percent less material weight. In fact, if current North American Pampers Swaddlers and Cruisers users switched to the new Pampers Cruisers Diapers with Dry Max diaper, they could together throw away the weight of 1 billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers).
Pampers Swaddlers and Cruisers Diapers with Dry Max will be available at retail across the country beginning in March 2010. Product will be available at mass, discount, baby specialty, grocery stores and online retailers where Pampers products are sold, with the same retail pricing as the current Pampers Swaddlers and Cruisers Diapers.
Win Year Supply of Pampers
Starting January 29th, parents everywhere will be able to request a free sample three-pack of Pampers Cruisers with Dry Max on Pampers.com. If the sample sent includes a diaper stamped Team USA (randomly inserted in select sample packs), their baby will win a year’s supply of Pampers diapers!
For more information, visit www.Pampers.com.
To watch a sneak peak of the March 2010 Drew Brees/Pampers commercial, click HERE.
