The Latin Recording Academy observed a ten-year milestone anniversary this year when it hosted the 10th Annual Latin GRAMMY Awards on November 5, 2009 in Las Vegas. The Academy lauded celebrity gifters Distinctive Assets to once again be on hand as they too celebrated reaching the decade milestone. Distinctive Assets thanked the presenters and performers with fabulous items in their signature Talent Gift Lounge presented by Moroccanoil.
The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers.
The Latin Recording Academy
This year’s talent, as always, included top musicians and notable celebrities in all genres. Past presenters and performers included Jennifer Lopez, Marc Anthony, Gloria Estefan, Daisy Fuentes, Ricky Martin, Juanes, Juan Luis Guerra, Alejandro Sanz, Shakira, Thalia, Luis Fonsi, Daddy Yankee, Calle 13, David Bisbal, Los Tigres Del Norte, and Julietta Venegas.
In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.
Moroccanoil is the originator and category leader of luxury, professional argan oil-infused styling, finishing and conditioning products for hair, has become a runaway hit among fashion and beauty insiders and has generated a cult following among editorial, fashion, celebrity, film and television stylists as well as their celebrity clients. Moroccanoil’s argan oil is harvested under a free trade program, which provides substantial socio-economic support to thousands of families in the Souss-Massa region of Morocco. Revenue from this project provides income to families and helps improve the working conditions of rural women. Moroccanoil products are found in fine salons nationally. Consumers can find the nearest salon by visiting www.moroccanoil.com.
Established in 1999, Distinctive Assets provides celebrity placement, product introduction, event production and branding opportunities for a broad range of companies ranging from Fortune 500 corporations to small start-ups. Known for creating lavish gift collections and interactive gift lounges at major Hollywood events such as the GRAMMY Awards, Academy of Country Music Awards, Tony Awards, Kids’ Choice Awards and People’s Choice Awards, Distinctive Assets proudly continues its long-standing relationship with The Latin Recording Academy.
Distinctive Assets, was thrilled to produce the official Gift Bags for the ninth consecutive year as well as the official Talent Gift Lounge where they lined up an impressively eclectic array of products and services. “This is a perk that the stars, who donate their time, truly look forward to,” said Lash Fary, founder of Distinctive Assets. “It is also an ideal marketing opportunity for companies looking to place their products in the hands of worldwide trendsetters and legends within the Latin community.”
Talent received their gifts in two different forms. The Official Presenter & Performer Gift Bag overflowed with the customary abundance of useful, unique and upscale items such as one year bi-coastal memberships to The Sports Club/LA; a luxury vacation package from Acqualina Resort and Spa on the Beach (and ESPA at Acqualina); a day of teeth whitening from Glassman Dental Care and Star Brite; shampoo/conditioner from Mirta de Perales; The Guitar Hanger; Bonadea Drinks aguas frescas; a resort stay at the St. Regis Punta Mita; deluxe Brazilian Heat hairstyling tools; Vicky Moreinis Swimwear; a “head to toe” beauty package from La Bella; Claudio Valenzuela CD; Hass Libre eco-friendly organic tees; body scrub from Bö Essentials; eyeliner from Pachuca Cosmetics; cushion hairbrushes from Spornette International; McDonald’s gift cards; the A-List Smile package from VIP Smiles; American Heart Association diaries; Love, Lulu Mae signature feather clips; a $6,200 fitness retreat at Live In Fitness Enterprise; and Slimware portion-conscious dinnerware.
The Official Latin GRAMMY Talent Gift Lounge presented by Moroccanoil was open backstage at Mandalay Bay throughout rehearsals to provide an interactive experience for stars where they personally selected gifts for themselves and loved ones (or their favorite charity). The show’s talent received a $350 set of luxury professional Moroccanoil argan-oil infused hair styling, finishing and conditioning products in an exclusive white Moroccanoil Sports Carry-all; Moroccanoil’s unique lightweight formulations instantly absorb into the hair to leave all textures smoother, shinier and frizz-free. Talent also received $2,000 in spa services from HealthCare Partners Medical Spa; sunglasses from Kay Unger, Phoebe Couture and Umbro; Soy Delicious Moisturizing Candles; homeopathic remedies from Hyland’s, Inc.; WooLoot sport watches; Cha-Cha ChiC custom T-shirts; Oxygenetix foundation; an array of AXE Instinct products; Xstatic wellness wristbands; and a deluxe Vegas entertainment package for shows, restaurants, clubs and more courtesy of PR Plus.
You don’t have to be a Latin superstar or sacrifice style to do your part to save the planet . . . each of the 3,300 guests who attended the Official Latin GRAMMY After Party walked away with a $128 Love Peace and the Planet Treemendous Hair Care Starter Kit by TIGI. Each formulation utilizes natural and organic ingredients combined with a minimal amount of synthetics to produce a product that maintains high performance expectations.
For more information please contact: www.distinctiveassests.com