Usher Raymond IV, famed singer, actor, philanthropist, and fragrance designer, among other things, makes men the center with his new fragrance Usher VIP. It is Usher in a bottle giving men the confidence and appeal irresistible to women. The fragrance, now available in department stores everywhere, is said to come in anticipation of the singer’s new album releasing early 2010.
Inspiration
Usher VIP takes on more than just the cool confidence that came in Usher’s first fragrance Usher He in order to celebrate the gentleman inside every man. Reflected in the bottle, are Usher’s own experiences and inspirations. The new scent tells his latest journeys and achievements, both personal and professional, allowing wearers to make and not be made.
As can be seen in the ad campaign shot by the well-known Mario Testino at the Sunset Towers in Los Angeles, Usher VIP captures all that is Usher so that men everywhere can be just as desirable.
“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP, I created a gentleman’s scent, which would also appeal to women,” said Usher. “Women tell me they love the scent of a man, and I wanted to create that sense of confidence and style that women desire. VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.”
Art Spiro, Executive Vice President, Liz Claiborne Brands, Elizabeth Arden stated, “Through Usher VIP, Usher has captured the essence of his self-assurance and poise and utilized it to a fresh and masculine scent to allow all to be a VIP.”
Usher VIP
Usher VIP is a new fragrance for men. A state of mind, where smart is sexy and intelligence rules the day. It’s having the presence and confidence to make an impact. To understand the power of hope; to unify and defy the odds; to lead not to follow. Be your own VIP.
The VIP experience includes:
Eau de Toilette
Experience the immediate sensuality of a signature woody fragrance warmed by spices of nutmeg and exotic saffron. Constructed around a rich suede note, fresh clean bergamot, tangerine and kumquat exude the confidence of a gentleman at ease in his own skin.
Available for a suggested retail price of $65.00 for the 3.4 fl. oz./100ml bottle and $50.00 for the 1.7 fl. oz./50ml bottle.
After Shave Soother
Soothe your freshly shaven face with Usher VIP After Shave Soother. This light-weight gel emulsion conditions and calms the skin with rich shea butter and refreshing aloe.
The After Shave Soother 3.4 fl. oz./ 100ml bottle is available for the suggested retail price of $40.00.
Shower Gel
Turn the everyday into the exceptional with Usher VIP Shower Gel. Formulated with glycerin and panthenol, this ph-balanced shower gel conditions and cleanses, leaving skin refreshed with a scent of spice, rich suede and fresh citrus.
Available for the suggested retail price of $25.00, the Shower Gel is only available in 6.7 fl. oz./ 200ml bottle.
Deodorant
Top it all off with Usher VIP Deodorant. This alcohol-free solid stick with Vitamins A, C and E glides on keeping skin fresh all day.
The Deodorant is available as a 2.6 oz./75g bar for the suggested retail price of $16.00.
Capture the essence of Usher and find the gentleman in you with Usher VIP available in department stores everywhere.
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