On January 19, 2009 famous celebrity icons such as Aaron Eckhart, Alyssa Milano, Paris Hilton, Anthony Kiedis, Archie Kao, Ashlee Simpson, Brittany Snow, Bryce Dallas Howard, Courteney Cox, Dakota Fanning, David Arquette, Eva Longoria, Eva Mendes, and George Lopez all elected to show their support of the newly elected President Barak Obama by recording a pledge of service in honor of the Inauguration. The videos, presented by Myspace Celebrity and Katalyst Media, an innovative content production company 
created by Ashton Kutcher and Jason Goldberg, both document moving portrayals of how each celebrity intends to assist in the countrywide change that was so pivotal in Obama’s campaign and expresses personal, emotive, and sometimes humorous ways in which the entertainment world plans to give back.
As many more prominent industry names such as Gina Gershon, Hart Bochner, Hayden Panetierre, Hill Harper, Nick Cannon, Ioan Gruffudd, Jaime Pressley, Jason Bateman, Jenna Elfman, Joel Madden, Joel Schumacher, John Singleton, Josh Groban, Julia Ormond, Kat Dennings, Kenna, Kerry Washington, Kevin Connolly, Kevin Zegers, Laura Linney, Lucy Liu, Marissa Tomei, Matt Dallas, Melissa Leo, Michael Strahan, and Michelle Trachtenberg enlisted to be a part of the production, Ashton Kutcher proudly proclaimed, “We are honored to be working with MySpace to rally the entertainment industry to answer President-elect Barack Obama’s call to service”. He then added, “The Presidential Pledge is a platform for people across the nation and throughout the world to make a first person commitment of service to our new President, articulating a specific intent or action to become an agent of positive change”.
With Demi Moore serving as director, the videos are nothing short of inspirational, which is exactly as both Moore and Katalyst Media intended. They hope that through the public presentation of the videos through MySpace Celebrity, others will be motivated to post a comment or record and upload their own Presidential Pledge on MySpace to join the heartfelt videos from Molly Sims, Nicole Richie, Rex Lee, Rhona Mitra, Rita Wilson, Rumer Willis, Sarah Wayne Callies, Sean P. “Diddy” Combs, Ashley Judd, Shohreh Aghdashloo, Soleil Moon Frye, Sophia Bush, Tatyana Ali, and Tobey Maguire.
Chris DeWolfe, CEO and Co-Founder of MySpace stated, “Ashton and Demi’s commitment is truly inspiring as are the moving pledges that cultural icons and everyday Americans will deliver to support President Obama. MySpace has always offered a platform for people looking to make a positive difference in the world, and we’re thrilled to partner with Katalyst on this landmark initiative”. These exclusive, personal, and stirring videos can be found on MySpace Celebrity beginning Monday, January 19th.
Myspace users can join in on the movement by uploading their pledge videos using the following instructions:
Use your computer camera to record your own pledge. Upload the video to your profile, then copy the embedded code that is provided. Go to www.myspace.com/presidentialpledge and head to the “Comments” section, towards the bottom of the page. Click on “Add comment” and paste the embed code in the space provided.
Click “Post a comment” to officially become part of the world changing movement!
For more information and to view the exclusive Myspace pledges visit www.celebrity.myspace.com or the official Presidential Pledge profile page at www.myspace.com/presidentialpledge.
MySpace Celebrity is a worldwide community that spotlights Hollywood news, content, culture, and events. It is become one of the internet’s most premiere places for celebrities to personally connect directly with their fan base, control their image, and promote, assist, and raise awareness for their passion projects and unique causes. Over 600 celebrities are presently featured within the channel across all facets of Entertainment and include filmmakers, actors, actresses, and musicians. www.celebrity.myspace.com
MySpace is the leading lifestyle gateway to connecting with friends, discovering popular culture, and making a positive impact globally. MySpace, which is a Fox Interactive Media Inc. subsidiary, has succeeded in creating a connected global community by actively combining Internet profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace even boasts an international network, including over 30 localized community sites, in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. www.myspace.com
Katalyst Media is an original content production company based in both Los Angeles and New York that is focused on creating Digital Media, Television and Film properties. Katalyst Media’s mission is to create provocative, thought provoking, and stimulating content for multiple platforms. Since it’s foundation in 2005 by partners, Ashton Kutcher and Jason Goldberg, Katalyst film credits have branched out to include “The Butterfly Effect”, “Guess Who”, and the forthcoming feature film “Spread”. Television credits include the hit series “Punk’d”, “Beauty and the Geek”, and the upcoming productions “True Beauty” for ABC and “Game Show in my Head” for CBS. Digital Media properties include the Blah Girls (www.blahgirls.com) and the approaching reality series KatalystHQ.
Photos courtesy of MySpace Celebrity.
