Boutique hotels have been growing in popularity recently, and it may be due to a new approach in marketing. Epoque Hotels, established in 2002, provides an umbrella name for 300 independent boutique hotels.? The company markets these hotels as one entity under their line of Epoque Hotels and their second line Avantgarde Hotels.? The result is that each hotel has a distinct look and atmosphere but is held to the same standards as the other hotels represented by the company.? This helps boutique hotels compete with larger chains and allows guests to feel comfortable with traveling to lesser-known hotels because they are associated with a trusted company.
The hotels selected for membership into the Epoque family are some of the world’s most chic, luxurious, unique and classic places to rest your head.? Whether in Los Angeles, Rome, Buenos Aires, or Marrakech, to name a few, guests are assured top-notch service and an unforgettable experience.? Representing hotels that span the globe, Epoque Hotels are a name that people look to and trust when booking their vacations.
The word boutique may trigger an image of a cramped, less accommodating hotel that has lots of charm but little comfort.? But rest assured Epoque Hotels and their more chic line Avantgarde Hotels, have all the conveniences that a larger chain would provide like internet access or plasma TV’s, furthermore the hotels also give that extra bit of personalization that one might not expect from a larger hotel.? Because of their smaller size, boutique hotels like those represented by Epoque Hotels can pay more attention to each guest’s individual needs.? Also boutique hotels will have not so subtle touches that give them their individuality like displaying local art, employing top chefs at in house restaurants.
Epoque Hotels has flourished since it brought on its first hotel the Napoleon in 2002.? Co-founder Juan Palmada credits Epoque’s success because they followed a simple vision. He explains, “Our inspiration came from simply spotting a gap in the market for representing boutique hotels; and soon after getting the Napoleon on-board a hand full of our other contacts also signed up.” In 2006 the company had reached 240 members and has reached 300 this year.?
With a drastic increase in members in the past few years the company added a second line.? The Avantgarde line is a collection of the most trendsetting and cutting edge hotels that Epoque Hotels represents. Today the line holds 130 hotels in 70 different locations. Bringing in renowned designers and architects, each hotel has been created to provide guests with an experience that peeps into the future as well as providing the height of luxury.? New designs in furniture, architecture, even new concepts in service are constructed to be ahead of the game, surprising the guest at every step. It was an unexpected step to add the second line, as Co-Founder David Maranzana explains, “It soon became clear that we had two very distinct products that needed to be marketed to different audiences.? We therefore took the decision to introduce a second brand to sit alongside Epoque Hotels so that we could implement a more targeted approach that would suit both styles of properties.” The newer line has been featured at several international tradeshows and promises to keep on growing and thriving as a leading fleet of ?ber-chic boutique hotels.
Interested parties should know that each line sports a different website in which potential guests can review hotels and book their stays. To no surprise, epoquehotels.com and avantgardehotels.com house the two lines respectively.? Each site reflects the stylized and sophisticated look of the hotels they display, and provides easy to use features that allow surfers to check out special deals on the Epoque line or browse this month’s featured Avantgarde Hotel.
Headquartered in Miami, Florida the representation company has prospered thanks to the partners’ extensive experience in sales and marketing, property management, international representation, and technology in the hotel industry.? Their long list of credentials gives heed to those that think the industry is as simple as Epoque makes it look.? With all their ingenuity they aren’t slighted by their success, Epoque shows no signs of slowly, according to Palmada, “It is true, we made a tremendous impact in the hotel world and the figures speak for themselves. Yet, we must not rest on out laurels, we now have to double our efforts so as to guarantee to our members and partners the reliability they deserve and expect from Epoque Hotels.? We will persist in the attempt to expand and constantly re-invent ourselves, whilst still holding on to our standards in the pursuit of a new dimension in hospitality.”
With hotels represented in every inhabited continent, over 100 destinations in all, Epoque Hotels and Avantgarde Hotels promise to be much like the hotels they represent, flavored with the charm of the past while staying ahead of the game and part of the future.?
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Here’s a list of all their hotels:
The America’s?
United States: The Talbott Hotel, Chicago; Sunset Marquis Hotel and Villas, Los Angeles; The Bentley Hotel, The Bentley Beach Hotel, The National Hotel, The Palms South Beach, Penguin Hotel, Crest hotel, South Beach Hotel and Sanctuary South Beach Hotel, Miami; Dream Hotel, Night Hotel New York, Kimberley Hotel and The Time Hotel, New York; Hotel Griffon, San Francisco.Argentina:?Design Suites Hotel, Bariloche; 725 Continental Hotel, Hotel 562 Nogar? and Design Suites Hotel, Buenos Aires; Design Suites Hotel Calafate, Calafate.
Brazil: Marina All Suites Hotel and Marina Palace Hotel, Rio de Janeiro; Hotel Cocoon, Salvador Bahia; Pergamon Hotel, Sao Paulo.
Canada: Hotel St Paul and Ch?teau Versailles Hotel, Montreal; Hotel le Priori, Quebec.??
Colombia: Habitel Hotel, Bogota; La Merced Hotel, Cartagena.
Dominican Republic: Casa Colonial Hotel, Puerto Plata.Ecuador: La Casa de Marita, Galapagos.
Mexico: Las Alamandas Resort, Alamandas; Hotel Plaza Campeche, Campeche; Hacienda de San Antonio, Colima; La Casa de los Arboles, Cuernavaca; Villa Merida, Merida; Casa Sandra Hotel, Holbox Island; La Casona Hotel, Mexico City; Na Balam Hotel, Villa Rolandi Hotel, Mujeres Island; Hotel Hacienda Los Laureles, Oaxaca- Mexico; Hotel Mansion Iturbe, Patzcuaro; Casona de la China Poblana, Puebla; Ceiba del Mar Spa Resort, Puerto Morelos; Hotelito Desconocido, Puerto Vallarta; Hotel Villa del Sol, Zihuatanejo.??
Uruguay: Baie des Anges Apart Hotel, Punta del Este.
Africa ???
Morocco: Murano Oriental Resort, Marrakech.
Asia and the Pacific
China: Central Park Hotel and Lan Kwai Fong Hotel, Hong Kong.
Indonesia: Downtown Villas Hotel Bali, Bali. ??
New Zealand: Amitees Hotel, Auckland; The Spire Hotel, Queenstown. ???
Sri Lanka: Weligama Bay Resort, Weligama.
Taiwan: Les Suites Ching-Cheng Hotel and Les Suites Da-An Hotel, Taipei.? Thailand: Dream Bangkok Hotel, Bangkok. ????
Europe
Austria: Altstadt Hotel, Das Triest Hotel and Hollmann Beletage Design & Boutique Hotel, Vienna; Seewirt & Haus Attila, Podersdorf. ?
Belgium: Hotel Floris Avenue, Hotel Floris Louise, Hotel Floris Arlequin, Hotel Manos Stephanie and The Phileas Fogg Hotel, Brussels.
Czech Republic: Ventana Hotel, Maximilian Hotel, Res. Hotel Nosticova, Neruda Hotel, 987 Prague Hotel and Josef Hotel, Prague.??
Denmark: Hotel Twentyseven and Skt. Petri Hotel, Copenhagen.
Finland: Klaus K Hotel, Helsinki. ????
France: 3.14 Hotel, Eden Hotel Cannes, Hotel Cezanne and Hotel Renoir in Cannes, Cannes; Hotel Montalembert, Elysees Regencia Hotel, Hotel Napoleon, Relais du Vieux Paris, Keppler Hotel, Hospes Lancaster Hotel, Hotel Le Lavoisier, Hotel Le Saint-Gregoire, Hotel Le Tourville, Francois 1er Hotel, Hotel de la Jatte, Hotel Sully S. Germain, Kube Rooms and Bars Hotel, Murano Urban Resort [Hotel] and The Five Hotel, Paris; Le Bastide d’Antoine, Saint Tropez.
Germany: Bleibtreu Hotel and Ku Damm 101 Hotel, Berlin; Bristol Hotel and Turm Hotel, Frankfurt.
Greece: Art Hotel Athens, Fresh Hotel and Ochre and Brown Boutique Hotel, Athens; Kivotos Hotel, Mykonos. ???
Hungary: Boutique Hotel Zara, Budapest.
Ireland: Aberdeen Lodge, Blakes Town House, Merrion Hall, Dublin; Halpins Town House, Kilkee.
Italy: Hotel Relais Monteturri, Arbatax Sardinia; Palazzo Guiderocchi Hotel, Ascoli Piceno; Asolo Golf Club Hotel, Asolo; UNA Hotel Bologna, Bologna; UNA Hotel Palace Catania, Catania; UNA Hotel Vittoria, Hotel Londra, Eden Rock Resort, Grand Hotel Minerva, Plaza Hotel Lucchesi, UNA Poggio dei Medici, Lorenzo il Magnifico, Florence; Hotel il Negresco, Hotel Villa Roma and Imperiale, Forte dei Marmi; Savoia Continental Hotel, Genoa; Hotel Relais Villa and Belpoggio, Loro Ciuffenna; Hotel Aurora, Merano; Cosmo Hotel Palace in Cinisello Balsamo, Enterprise Hotel, Grand Visconti Palace, Spadari Hotel, UNA Hotel Malpensa and UNA Hotel Tocq, Milan; Hotel Palazzo Viviani, Montegridolfo; UNA Hotel Napoli, Naples; Methis Hotel, Padua; Oscano’s Castle, La Preghiera in Calzolaro and Castello di Petroia Hotel, Perugia; Calamidoro Hotel, Pisa; duoMo Hotel and Hotel Palazzo Viviani, Rimini; Ambra Palace Hotel, Hoel Atlante Garden, Hotel Atlante Star, Hotel Internazionale, Franklin Hotel, Hotel Morgana, Ripa Hotel, Rose Garden Palace Hotel, Hotel Royla Court, Inn at the Spanish Steps, Feel the Sound Ripa Hotel, and The Inn at the Roman Forum Hotel, Rome; Caol Ishka Hotel, Siracusa; Relais Villa Matilde, Turin; Hotel Bonvecchiati, Hotel Palace Bonvecchiati, Ca’ Gottardi Hotel, Hotel Ca’ Nigra, Ca Pisani Hotel, Ca Pozzo Hotel, Charming House DD 724 Hotel and Palace Bonvecchiati Hotel, Venice; Astor Hotel Viareggio and Principe di Piemonte, Viareggio.???
Netherlands: Misc Hotel, Roemer Hotel, Hotel Toren, Hotel Toro and Vondel Boutique Hotel, Amsterdam.?
Portugal: Costa D’oiro Hotel, Monte D’oiro Hotel, vila Mar Azul Hotel, and Boca de Rio Hotel, Algarve; Britania Hotel, As Janelas Verdes, Hotel Lisboa Plaza, Farol Design Hotel in Cascais, Heritage Av Liberdade Hotel and Solar do Castelo Hotel, Lisbon; Quinta das Vistas, Quinta do Estreito, Quinta do Monte, Quinta Perestrello, Madeira.
Russia: Golden Apple Boutique Hotel, Moscow. ????
Spain: Hospes Amerigo Hotel, Alicante; Real Casona de Amas, Azofra-La Rioja; Grand Hotel Central, Hotel Pulitzer, Hotel Rekord, Omm Hotel, Urbisol Hotel in Calders, Barcelona; Lopez de Haro Hotel, Palacio Urgoiti, Embarcadero Hotel and Miro Hotel, Bilbao; Hotel Duque de Najera, Hotel Guadacorte, and Hotel Playa de la Luz, Cadiz; Bremon Hotel, Cardona; Hospes Palacio del Bailio Hotel, Cordoba; Mas Falgarona Relais, Figueras; Ciutat de Girona Hotel, Girona; Hospes Caso del Capitel Hotel, Palacio de los Navas and Hotel Palacio de los Patos, Granada; El Pacha Hotel, Ibiza; Hotel Jerez and Hotel Villa Jerez, Jerez de la Frontera; De Las Letras Hotel and Restaurant, Hospes Madrid Hotel, Meninas Hotel, Quo Godoy Hotel and Quo Puerta del Sol Hotel, Madrid; Larios Hotel, Malaga; Hotel Tres, Costa d’Or hotel, Illa d’Or Hotel and? Hospes Maricel Hotel, Mallorca; GH Guadalpin Marbella, GH Guadalpin Marbella, Marbella; GH Guadalpin Byblos, Mijas Costa del Sol; Villa Soro Hotel, San Sebastian; elBulli Hotel Benazuza, Casas del Rey de Baeza, Casa Romana Hotel, Hotel Inglaterra, Hotel Palacio Marques and Palacio De Dan Benito, Seville; San Sebastian Playa Hotel, Sitges; Hospes Palau de la Mar Hotel, Valencia; Posads del Torcal Hotel, Villa Nueva de la Concepcion.??
Sweden: Hotel Hellsten, Stockholm.???
Switzerland: Hotel Tiffany, Geneva; Villa Sassa Hotel, Lugano; Hotel Greulich, Zurich.
Turkey: Bentley Hotel, Istanbul.
United Kingdom: The Windsor Hotel, Bath; Neo Hotel, Brighton; Borough Hotel, Ricks Hotel, Tigerlily Hotel, and The Bonham Hotel, Edinburgh; One Devonshire Garden, Glasgow; Rocpool Boutique Hotel & Restaurant, Inverness; Hope Street Hotel, Liverpool; San Domenico House, Base2stay Hotel, The Gallery Hotel, The Gainsborough Hotel, Hazlitts Hotel, The Lennox Hotel, The Willett Hotel, Hotel 55 London, K West Hotel & Spa, The Beaufort Hotel Knightsbridge, The Zetter Hotel, London; Harts Nottingham Hotel, Nottingham; Holm House Hotel, Penarth-Cardiff.???
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