Today in a celebratory holiday program presented by Netflix, and Martin Scorsese?s The Film Foundation, Orlando Bloom unveiled special holiday editions of the Netflix trademark red envelope featuring stunning, original artwork by some of Hollywood?s leading actor?s and filmmakers, including Leonardo DiCaprio, Charlize Theron, Peter Jackson, Orlando Bloom, and Martin Scorsese himself. The specialty mailers containing Netflix subscribers? DVD rentals will begin distribution today and continue throughout the holiday season. The presentation took place at the Director?s Guild of America on Sunset Blvd in Hollywood.
The holiday-themed artwork is a result of the partnership between Netflix and The Film Foundation, in which Netflix supports The Film Foundation?s efforts in film preservation and film education. As part of the partnership, Netflix has made a charitable donation as well. Chief marketing officer for Netflix, Leslie Kilgore, said, ?the red mailer, which is one of the most visible expressions of our brand, is a natural way to showcase our partnership with the Film Foundation and express our holiday spirit. Its gratifying for us to support the important work of The Film Foundation, which, like Netflix, is committed to preserving the heritage of film and helping it find new audiences.?
Jennifer Ahn, managing director of The Film Foundation added, ?The Film Foundation?s partnership with Netflix is an innovative way to create public awareness about the importance of film preservation. The mailers will communicate our message to a large national audience. We?re very pleased that Orlando Bloom, a good friend of the foundation, could join us as we celebrate the holiday season with this special program.?
????????????? 
To bring their artwork to life, the artists contributed much of their individual personalities and feelings about the holiday season. While Mr. Scorsese worked with his young daughter, Francesca to create a unique snowflake themed mailer, Mr. DiCaprio created a beautiful, sturdy tree complete with festive decorations in a multi-cultural array of symbols and icons. Ms. Theron provided two pieces, one an imaginative snowman with a gray hat and embossed red heart, and another of colorfully wrapped holiday presents. Peter Jackson painted a classically themed canvas with two pugs donned in Santa hats and a holiday pheasant bursting out of gift-wrap paper. Mr. Bloom?s canvas portrays two hands offering hearts in the spirit of the holiday season.
Each work of art bears the artist?s signature and can be accessed online at:
www.Netflix.com
????????????? 
Netflix, Inc (Nasdaq: NFLX), the world?s largest online movie rental service, provides more than five million subscribers access to over 70,000 DVD titles. While offering a wide variety of subscription plans, beginning at $5.99 a month, Netflix also offers customers no due dates, no late fees, and no shipping fees. DVDs are delivered for free by USPS from regional shipping centers located throughout the United States, allowing Netflix to reach more than 90 percent of its subscribers with generally a one business-day delivery. Personalized movie recommendations, more than one billion movie ratings, and a Friends feature that allows members to share and recommend movies to one another are available.
For more information visit:
www.netflix.com.
The Film Foundation is the most prominent non-profit organization dedicated to film preservation. Established in 1999 by Martin Scorsese and a distinguished group of fellow filmmakers, the foundation?s main goal is to protect our cinematic heritage by providing substantial annual funding to film archives for the preservation and restoration of a broad range of films. The Film Foundation also creates educational programs and public events that promote awareness of the need for preservation. At the very heart of these efforts is The Story of Movies project, an interdisciplinary curriculum that teaches young people about the cultural, artistic, and historical significance of film, and enables them to better understand the language of the film and visual images.
For more information visit:?
Director’s Guild of America
7920 West Sunset Blvd
Los Angeles, Ca 90046
