Diamond Girl Public Relations (derived from Stacy’s family being in the diamond business) represents a variety of luxury lifestyle accounts ranging from beauty, fashion, fine jewelry and accessories to health and fitness. 

Stacy has recently stepped out the box to broaden its categories, as DGPR has been working with one of LA’s top real estate firms in regards to “green building”, as well as promoting the firm for simply being the best in the business and the perfect “go to” experts.  Stacy feels like she’s learning so much about something new and exciting all the time.

After 5 or 6 years at boutique PR firms, and way too many people asking her if she was the President or owned the company she was working for, she knew it was time to move on. "Corporate PR is a great business because it allows you to pick your niche and the things that interest you and then promote them to the rest of the world", says Stacy. "Although everyday presents new challenges it’s rewarding to see my clients name or product in the media."

She feels it’s very important as a boutique business owner to be hands on with the clients. Says Stacy, "They deserve your undivided attention, whether it’s a business call or a “checking in” call. Corporate PR definitely requires less babysitting. As a woman entrepreneur, I definitely faces a few more obstacles than larger firms but again, it’s a learning experience and it only makes me stronger and my business more successful." She truly enjoys what she does and therefore she believes it makes her good at what she does.

Living in LA can make or break some people. "I’m happy to say I’ve found my place and have settled comfortably."

Does she find herself a bit obsessed with the latest “quick fix” beauty products and staying in shape? “You bet, but who isn’t in this town?” For more information on Stacy, visit Stacy@diamondgirlpr.com

If you always assumed that the gifting industry was just about baubles and trinkets, think again. Sure, Gavin and GBK Productions have provided gift bags valued at $40,000 to $50,000 for the Emmy Awards, and they’ve set up equally lavish gift suites for the Oscars and the Grammys. They’ve even provided gifts for TV shows such as The Bachelor, The Tyra Banks Show, and The Steve Harvey Show, as well as Hollywood launch and wrap parties.

But consider, for example, how Gavin got started in the business: he was "discovered" by Sharon Osbourne while he was Director of Development at City of Hope, a leading hospital, research center, and educational institution in Southern California. Sharon Osbourne would turn out to be his company’s first client. After their successful event, word got out on Gavin, and other celebrities and causes took notice, ultimately resulting in today’s GBK Productions.

When celebrities visit these gift suites, they set in motion a couple of different processes. For starters, they offer the product’s manufacturer a chance to promote their item in association with the celebrity; it’s a marketing bonanza for the company and a great gift for the celebrity.

Unseen to most of us, however, Gavin is getting the ball rolling in another direction at these gift suites. Behind the scenes, he’s meeting and talking with these celebrities, inviting them to his lower-profile (but just as important) charity events. In turn, celebrity participation translates into additional attention and funding for the cause. Though these gift suites aren’t chump change, their values pale in comparison to the amounts – anywhere from $500,000 to $3 to 4 million – raised at Gavin’s charity events. In the end, everyone wins.

In fact, one arm of GBK Productions is dedicated to helping nonprofits. Gavin works with several nonprofit organizations to unearth their needs, wants, and goals. From there, he devises a strategy to reach these ends, often bringing in the connections and celebrities he has secured over the years.

These achievements are considerable for anyone, but especially so for a kid diagnosed with dyslexia when he was in junior high. Once this discovery was made, Gavin was able to get his life and his quest to make a difference in the life of others back on track. By the time he was in college, he became the Philanthropy Chair. This journey continues with GBK Productions.

GBK Productions

Dina Rezvanipour has been working alongside A-list celebrities in the fast paced world of public relations for more than 2 years. A recent graduate from the University of Southern California, she currently holds the position of Director of Entertainment PR/Marketing at Distinctive Assets.  Dina coordinates all aspects of award show lounges from pre-production up to the day of the award show. Besides award show management, she plays a valuable role for clients with fashion PR. Dina successfully secures placements in newspapers, magazines, radio, broadcast, and electronic, print and online outlets. 

From 2001-2006 Dina worked for Fox Studios’ Diversity Development program. During her five years at Fox, she became a major force behind the implementation of numerous projects. She helped organize and run a series of actor showcases and established the Writer’s Program, which sought to further the screenwriting careers of talented minorities.  While at Fox she also worked for two years for New Regency Casting, where she helped assist in auditions and did character breakdowns.

Furthermore, Dina is a on the events committee board of Step-Up—a nonprofit organization that is dedicated to strengthening community resources for women and girls.  With her background and expertise in event planning Dina is able to help organize and coordinate successful and exciting Step-Up Women’s Network events.  Her duties include helping secure sponsors, scouting venues, securing food and beverage, and finalizing guest lists.
You can reach Dina at www.DistinctiveAssets.com

Founding Distinctive Assets in 1999, Fary’s company started out as a fashion resource to costume designers on most major television programs.  Having made a splash with the stars using their eye for spectacular products, Distinctive Assets began bringing gift ideas on set for the actors’ shopping convenience.  This in turn led to an introduction to the big wigs at the Grammy’s, where the company took on their first assignment of assembling gift bags for the presenters and performers.  After receiving an overwhelming response to their collection of goods for the music elite, Distinctive Assets has been chosen to put together gift bags for almost every major award show since. 

Nowadays the thought of gift bags seems pretty standard, but it was Distinctive Assets who originated the idea of the Gift Lounge eight years ago.  Even though other companies have taken on the concept for themselves, Lash Fary is consistently the one chosen to put together The Official Gift Lounge at the Tony Awards, People’s Choice Awards, MTV Awards and others, for the high bar they’ve set for seeking out the most interesting products on the marketplace.  Fary further attributes his company’s success to "The quality of what we do, the respect we offer talent and the seamlessness with which we work with the production company."

Even though his company may not put on a Gift Lounge for the ultimate award shows, the Oscars and the Emmys, due to rigid press restrictions, it doesn’t mean he doesn’t have a hand in outfitting those honored by the Academy with the latest "must have" brands.  For both events, Distinctive Assets present gifts to the losing nominees in the major award categories.  As Fary states, it’s a "unique and interesting way for us to be part of these events.  It’s a nice way for us to diversify our portfolio of services and offer events with slightly smaller quantity requirements in terms of the number of celebrities gifted." 

As the originator of the concept, Distinctive Assets stands out from the others by ensuring their gift bags and suites focus on quality and diversification of products from year to year.  Using merchandise from companies such as Avon, Logitech, Caesars Palace, iHome and Escada, Distinctive Assets sets out to keep their choices fresh and on the cutting edge. According to Fary,  "I notice that quite a few of the off-site gifting suites use products that we introduced at our events three or four years ago. You’re only as good as you’re last gift bag in this town, so we don’t simply rely on the same companies year after year and show after show."

With his flair for sensing current trends and pleasing celebrities, Fary is often seen on television as an expert guest.  As no one can be harder to accommodate than pampered celebrities, Fary has appeared on shows such as Extra, E! and VH1, where he has shared his successful approach to gifting, ensuring viewers "wow" their friends and family with the very next gift.  Aside from the television appearances he has made, Fary’s tips have also been quoted in Entertainment Weekly, USA Today, Variety and the Los Angeles Times. 

Having conquered award shows, talk shows and print media, Lash Fary has added another venture to his impressive resume.  Taking his insight, experience and eye for the next big thing to the masses, Fary has published Fabulous Gifts, which is a guide to "assessing the personality of the [gift] recipient and then swiftly implementing Lash’s personal gift-giving techniques."

In addition to the incredibly full plate Fary already has, Distinctive Assets has acquired an event production company called J. Gatsby Events.  Based in Las Vegas, J. Gatsby produces events for the Hard Rock Hotel, the Foundation Room, celebrity weddings, birthdays and many other exciting galas.

Award shows, corporate gifting, guest appearances, publishing, event production companies and even a gift store later this year in Hollywood, it would appear there’s no end in sight to the fabulous taste, talent and drive of Distinctive Assets and Lash Fary.

Résumé of Award Shows & Events (Highlights)

49th Annual GRAMMY Awards (Feb/07)
2006 American Music Awards (Nov/06)
6th Annual Latin GRAMMY Awards (Nov/06)
Conde Nast’s 2006 FashionRocks
2006 Kids’ Choice Awards
4th Annual TV Land Awards
2006 Academy of Country Music Awards
48th Annual GRAMMY Awards
5th Annual Latin GRAMMY Awards
American Cinematheque’s Tribute to Al Pacino (AMC/2005)
2005 Academy of Country Music Awards
2005 Image Awards
47th Annual GRAMMY Awards
31st Annual People’s Choice Awards
5th Annual Latin GRAMMY Awards
4th Annual BET Awards
2004 Kids’ Choice Awards
2004 Academy of Country Music Awards
46th Annual GRAMMY Awards
A Home for the Holidays (CBS/2003)
4th Annual Latin GRAMMY Awards
3rd Annual BET Awards
57th Annual Tony Awards
Spike TV Launch Party at the Playboy Mansion
2003 Academy of Country Music Awards
2003 Image Awards
1st Annual TV Land Awards
45th Annual GRAMMY Awards
A Home for the Holidays (CBS/2002)
3rd Annual Latin GRAMMY Awards
56th Annual Tony Awards
11th Annual MTV Movie Awards
2002 Independent Spirit Awards
44th Annual GRAMMY Awards
American Cinematheque’s Tribute to Nicolas Cage (TNT/2001)
A Home for the Holidays (CBS/2001)
2nd Annual Latin GRAMMY Awards
Nickelodeon’s 11th Annual Kids’ Choice Awards
28th Annual Daytime Emmy Awards
43rd Annual GRAMMY Awards
27th Annual Daytime Emmy Awards
36th Annual Academy of Country Music Awards
42nd Annual GRAMMY Awards
27th Annual American Music Awards

  
http://www.distinctiveassets.com/