The Trion:Z line of wristbands, necklaces, and multi supporters operates on a universal principle: Magnets and magnetic fields are all around us, and they affect many areas of our life. The earth exerts a magnetic pull, as does the sun. Together, they regulate our exposure to radiation, among other elements, and they contribute to healthy cell [...]

Skateboard legend Rob Dyrdek, along with creative partners Pete Fox and Jerome Mage, unveiled their brand new sunglass line, IVI, with a splash at a private residence in Beverly Hills. The evening kicked off with a sunset performance by LA’s favorite girl rock band, BLEACHED. Dyrdek was overjoyed with the support from personal friends and [...]

Italian fashion designer Roberto Cavalli is presenting his special edition  “Wild Diva” exotic eyewear at the Fall/Winter 2012-13 week for women in Milan. Cavalli is partnering with Marcolin Eyewear to create these unique flashy frames. “The alluring Wild Diva model is a celebration of woman and pays homage to her femininity. An iconic, glamorous, savage [...]

These jewelry designers from The Artisan Group gifted celebrities their beautiful jewelry designs at the 2012 Golden Globe Awards GBK Gifting Lounge. The stars loved all of these dazzling designs… Alexis Studio Design L.L.C. Alexis Gopal, owner of Alexis Studio Design L.L.C., discovered her love of jewelrymaking as a child, when her mother would take [...]

It may be snowing in Park City like it does every year during Sundance Film Festival, but when the sun reflects off that gorgeous fresh powder, sunglasses are mandatory. To protect celebs eyes and keep their stylish image intact, Solstice Sunglass Boutique supplied them with Spring 2012 collection this weekend in Park City, Utah at [...]

www.QHandmade.com

LA’s the Place chief Jane Emery had a chance to chat with Nicole Polizzi, better known as Snooki from Jersey Shore. Snooki has recently been on the talk show circuit as a guest on Jay Leno, Ellen, Conan O’Brien and Wendy Williams, discussing her second book, Confessions of a Guidette and to promote her new [...]

Great Holiday Gift Idea! Everyone loves scarves and they are a fashion statement that will never go out of style. Exclusively In are genuine scarves and more from India. Heidi Klum was just spotted in one. The scarves are affordable and very colorful, and reversible. They are one of those timeless gifts that you can [...]

Great Holiday Gift idea! Pretty Polly is a UK-based hosiery company offering a wide variety of fashionable tights is all different styles and colors. Pretty Polly’s Soft Opaque Tights are all the rage. These sexy stockings are priced nicely so you can buy many. Pretty Polly has been dressing legs beautifully since 1919. This iconic [...]

Great Holiday gift idea! One of the hottest new fashion accessories this season is for your boots, called CovFurs.  Covfurs’ are boot ‘slipcovers’ and are crafted with only the finest realistic faux-fur materials.  Faux fur is a very popular alternative to real fur, so you can be eco-conscious and fashionable at the same time. And [...]

Great Holiday Gift Idea for Her! Handmade in picturesque Monterey, CA, Stella Page Designs’ heavenly handbags, clutches, wallets, cuff bracelets and cocktail rings are the perfect gift for a lovely lady on your list this holiday season. But first, maybe you need a few items for yourself to spruce up your party outfits for those [...]

Great Holiday gift idea for him and her! Solstice Sunglass Boutique offer the largest selection of luxury, designer and sport performance sunglasses than any other retailer or sunglass specialty store in the United States. Solstice has all the newest styles from top brands such as Marc Jacobs, Gucci, Carrera, Emporio Armani, Balenciaga, Alexander McQueen, and [...]

Great Holiday gift idea for her! Ever slipped around in your flip flops when your feet were wet or moisturized after a pedicure? Slip no more with Piggy Pillows. Piggy Pillows not only are full sized insoles that serve to keep your feet secure in flip flops or sandals but they are a fashion accessory [...]

Mauricio Marcolin brought his Marcolin Eyewear fashion luxury collection for Winter 2011/Spring 2012 to Hollywood. Celebrating their 50th year in business, they showcased their high-end brands such as Roberto Cavalli, Tom Ford, Tod’s, Swarovski, Diesel and more. They can be found internationally and in the U.S.A. Marcolin has held a leadership position in the luxury [...]

Actor and activist Joaquin Phoenix is best known for his heartfelt performances in movies such as “Walk the Line”, playing Johnny Cash, “Reservation Road” and many more. Phoenix has long been an advocate for animals. His strong stance against cruelty to any animal has him now speaking up for the millions of reptiles slaughtered mercilessly [...]

Smallville’s Supergirl Laura Vandervoort is asking, “Who’s skin are you in”? By appearing in her PETA ad as a majestic lizard basking in the sun, Laura reminds us how beautiful reptiles are in their natural habitats—and that that is where they belong. Laura is one of the many actresses that are using their clout to [...]

America loves Dancing With The Stars. Watching the talented celebrities contestants and their expert dance partners execute creative dance styles each week with beautiful-designed costumes, extravagant makeup, and of course, gorgeous hair has become an addiction. Now you can get the same hot looks with Dancing With The Stars hairpieces and hair extensions. In week [...]

America loves watching celebrities competing week after week to see who will do their best to make it through to another week on Dancing with the Stars. In week four of this season, the audience reminisced as they watched contestants saunter to the most famous tunes from the silver screen. Celebrities and their amazing professional [...]

Artists are people who are truly passionate about their creativity.  Everywhere they go and everything they see becomes a source of inspiration for a new creation.  They never stop creating.  Walking through a park becomes an endless sea of designs, colors and shapes.  Jewelry designer Orit never stops doodling.  She is constantly designing and re-designing, [...]

Julianne Hough is hotter than ever, if that is even possible. One of the stars of the remake of the classic film, “Footloose“, in the role of Ariel, is seen here at The American Humane Association’s First Annual Hero Dog Awards at The Beverly Hilton Hotel, wearing Tresor earrings and a Le Vian ring to  [...]

Fortunes To Live By pendant necklaces are a unique addition to any jewelry collection. Fortune To Live By pendant necklaces give you the opportunity to express your favorite fortunes from fortune cookies, or your most cherished beliefs, wishes, or favorite words that inspire you on a daily basis. The locket-style pendant from Fortunes To Live [...]

Hi, I’m Brittany Reimann with LA’s The Place Showcase TV, and I am here with one of our Top Picks for 2011, the Whatchyagot Bag! The Whatchyagot Bag has revolutionized the purse and bag industry, by making an organized and compact bag, that is functional as well as stylish. We all know how hard it can be [...]

The fantastic dancing moves are not the only thing to dazzle on ABC’s Dancing With The Stars (DTWS). After accessorizing the celebrity cast during season 12 of DWTS with gorgeous, light-catching pieces, Catherine Potgieter, designer of MsBellezza Jewelry, has been invited back to accessorize the all-star cast in season 13 as well. MsBellezza [miz-be-LET-za] is [...]

An LA’s The Place Top Pick for 2011! The colorful Ice-Watch collection of playful yet functional timepieces are taking the celebrity fashion world by storm. Ice-Watches are available in so many colors of the rainbow that many fashionistas or fashionists have an Ice-Watch to match every outfit or mood. Ice-Watch’s Newest Collection for Fall & [...]

Back by popular demand, the CARRERA Sunglasses Escape returned to Los Angeles to present its chic summer haven with brand new elements in place. The CARRERA Sunglasses Escape at the Chateau Marmont, held last weekend, was a part of a traveling multi-city “urban retreat” for tastemakers produced by The BMF Media Group.

Celebrity favorite footwear line BearPaw is introducing a brand new line for this fall mixing the comfort of the suede boots with the unique style of the sheepskin. With the tagline “live life comfortably,” BearPaw was founded in June of 2001 and is now sold in more than 15 countries, including the U.S., UK, Japan, [...]

To celebrate the 50th anniversary of the Italian eyewear brand, Marcolin, fashion industry celebrities turned out to sip champagne and mingle among the contemporary art inaugurated especially for the event in Milan, Italy. Diego and Andrea Della Valle, Dean and Dan Caten, Renzo Rosso, Giuseppe Zanotti, and Neil Barrett were just a few of the [...]

The luxury menswear brand, Joseph Abboud along with Esquire Magazine hosted an intimate cocktail party on June 16th at the historic Sunset Tower Hotel in Los Angeles. Celebrity guests such as Lincoln Lawer’s Ryan Phillippe, Scream 4′s David Arquette, Brothers & Sisters’ Dave Annable and Odette Annable, True Blood’s Joe Manganiello and Nelsan Ellis, 90210′s [...]

Out of all the fashion trends come and gone, the tie has stayed and will continue to prevail as the singular accessory for the gentleman who wants to look polished and professional. A new necktie line by Eric Glennie was introduced to the world at WOW! Creation’s ABC’s Official Gift Lounge. And not only have [...]

Marcolin is a luxury collection of world-class eye wear. Created in 1961 by Giovanni Marcolin Coffen, Marcolin is a leader in the luxury eyewear market for over 45 years. Marcolin designed his frame company around the virtues of quality, design and fashion, taking a “global” approach to the market, presenting “an international style, and retaining [...]

Count Me Healthy bracelets are not only pieces of jewelry, but also monitors for different health goals, keeping track of things like number of glasses of water drank per day. Designer Chelsea Charles created the multipurpose accessories, initially to track personal fruit and vegetable consumption. She wanted to make sure she stayed healthy and fit [...]

Founded by Julie Gallegos, WhatchyaGot bags are the latest in organization and functionality in portable carrying cases—perfect for traveling, medications, baby items, or any kind of accessories that could use some sorting… and stylish enough to use as a handbag. Gallegos’ WhatchyaGot bags began when she discovered that an untapped market in the carrying case [...]

This month, Caboodles debuted its latest Spring Collection for 2011, featuring new styles like the Envy IT Bag and Rock Star Grande Train Case. If you thought Caboodles were only for the ’80s lover in you, think again, as the brand has upped the ante in the cosmetic case world. In 1987, Caboodles’ first case—a [...]

During their festive champagne and cupcake Spring Preview event, Michele Marie PR gave the media, celebrity stylists, and elite fashionistas a sneak peek at what’s hot for Spring/Summer 2011.  It appears as if making ‘bold’ statements in fashion for spring/summer will be the trend – from bold, vibrant colors in jeans and jumpsuits, to bold, [...]

LA’s The Place Showcase TV presents a review of MsBellezza Jewelry, an exquisite line of one-of-a-kind fashion jewelry for everyday to runway, by designer Catherine Potgeiter. Her influences are derived from all over the world, as Catherine grew up as the daughter of Chinese diplomats, traveled extensively and had exposure to amazing cultures worldwide. With [...]

The Sassy City Chicks Los Angeles Fashion Bash is back and hitting the Petersen Automotive Museum on March 24 from 5 – 10 p.m. It’s the Spring Into Fashion extravaganza and many retailers are on board to give Los Angeles amazing discounts and deals for the warmer weather coming up. The discounts are up to [...]

BOUDOIR is set to dazzle Hollywood with their Boudoir Showroom Soiree and Launch Party In the midst of Award Season, While most of the Hollywood chatter focused it’s nominees, top winners and “who was wearing who” at Hollywood events, Glendale-based BOUDOIR announces the launch of it’s brand. BOUDOIR now makes it possible for you to [...]

To celebrate Valentines Day 2011, Take Madonna’s advice from the lyrics of her ‘Express Yourself’ song, “Satin sheets are very romantic…You deserve the best in life.” Anna’s Linens has created an affordable Valentine’s Day special this year by offering satin sheets in many colors including pink, red and black. Nothing says Valentine’s day better than [...]

There’s nothing better than a cute, comfortable pair of casual shoes. Doesn’t hurt if they come in nine fantastic jewel tone colors. Berries by Aetrex is a new women’s footwear collection of clogs, slip-ons and mary janes. Berries feature leather accents and stitching that add an extra element of style. “Berries are so soft and [...]

Just in time for The Grove’s annual celebrations of holiday cheer, including festive snow, UGG® Australia held its Los Angeles store opening, complete with cocktails and celebrities on-hand. The event also benefited The Children’s Hospital of LA and was co-hosted by Vanity Fair Magazine. The Children’s Hospital of LA is one of eight children’s hospitals [...]

Stacy McBride Collections is always looking for ways to give back, and this holiday season, the jewelry company conducted holiday events to benefit specific causes, like the local ALIVE Shelter for Battered Women in Bremerton, Wash. Stacy McBride features various collections of sparkling and elegant jewelry pieces like Elements, Get Noticed, Serendipity and You Glow, [...]

Cynthia Shapiro founded Cinzia Designs in 2002 after serving as Europa International’s Vice President, and now acts as Cinzia’s President and Creative Director. Cinzia Designs is a leading force in fashionable eyewear for both males and females and also consists of accessory lines for belts, handbags, scarves and more. Shapiro gave LA’s The Place an [...]

Scottsdale, Ariz.-based Cinzia Designs continues to expand its collection of eyewear and accessories, even seasonally changing offerings, and due to its amazing quality and designer-ready look, the pieces are a perfect gift idea for the holidays. Cinzia Designs’—a division of Europa International—Trendies Collection gives men and women alike a variety of eyewear pieces and accessories. [...]

The Sassy City Chicks Fashion Bash is returning to Los Angeles on Nov. 4 to the Peterson Automotive Museum, including a complete shopathon for the holiday season and Chevrolet’s “Ride N Drive” program, allowing the shoppers to test drive a brand new vehicle. For those looking to get a jumpstart on this year’s Christmas and [...]

It’s not just sports fans that get to enjoy the fun tradition of tailgating! You know, when they grill hot dogs and burgers, drink beer, watch the games, hanging with friends in parking lots and driveways. Now there’s Fashion Tailgating! Treesje, a luxury handbag collection featuring signature hardware and a vast range of leather finishes, [...]

An LA’s The Place Top Pick for 2010! Bluetooth earpieces have become a necessity - many states have already implemented wireless communication laws. Whether you use them just for driving, or for multitasking and constant communication, Earloomz combine advanced Bluetooth technology, superior comfort, functionality, and pop culture images and artwork to allows you to express your style [...]

Pink is powerful. To commemorate October’s Breast Cancer Awareness Month, ShoeDazzle has created a special pink line consisting of a hot pink bootie, a sassy scarf, and an eye catching clutch. ShoeDazzle will donate 10% of sales of the Beth shoe, the Hope Bag and the Baila scarf-and-pin —each named for an inspiring woman who [...]

Want the look of the fashionable Minx nails but also want the feel of real nails? Get ready to have your ultimate fashionista diva wishes fulfilled. Broadway Nails introduces their latest product: Fashion Diva Chrome Nails. They are just like Minx nails but longer-lasting, easier to apply and cause no damage to the natural nail [...]

If you haven’t gotten on the eco-consious bandwagon, Ecoutrement.com is giving you the perfect opportunity by now selling Passchal handbags made of recycled tractor tire inner tubes on their website dedicated to eco–fashion.   Ecoutrement.com already offers the most complete selection of eco-friendly handbags from brief cases to totes, but by carrying Passchal, they only add [...]

Last Saturday night, in the midst of Fashion Week 2010 in New York City, John Varvatos celebrated his 10 Year Anniversary in typical rock n’ roll style with a blow-out concert for the NY fashion crowd and A-list celebrities. From athletes like Serena Williams and Sean Avery to comedians like Jimmy Kimmey and Sarah Silverman [...]

Want to get those outrageously cool streaks of color in your hair like Lady Gaga, Katy Perry, Nicki Minaj and Rihanna were sporting on the white carpet of the 2010 VMA’s? Streekers has been their secret to flaming colors but now it can be yours too! Create bold splashes of vivid colors, crazy patterns of [...]

John Varvatos Eyewear, to celebrate their 10-year anniversary, is launching three limited edition eyewear styles coming out this fall that we think you should know about.  Inspired from his cufflinks, suit lining fabrics, and ready-to-wear collections, the sunglasses have impeccable details and maintain the brand’s signature edge just in time for back-to-school fashion. “When developing [...]

An LA’s The Place Top Pick for 2010! Each season women are bombarded with a seemingly endless plethora of  shoe styles to choose from, and we are told you can never have enough! In a fashion conscious culture where wearing the same item of clothing too many times is tantamount to style suicide, a cluttered [...]

Bosnian designer Naida Begeta has brought her newest collections to the Los Angeles area with the opening of her Kao Pao Shu Studio in Santa Monica. Begeta was born in Sarajevo, Bosnia and at the age of 12 lived through wartimes in her native home. After the tumultuous years, Begeta was given the opportunity to [...]

This past spring, designer Cynthia Shapiro released a new line of eyewear and accessories for Cinzia Designs, which is a company known for creating functional fashion pieces for the confident wearer. The latest line puts a special focus on “signature cutting edge, minimalist style in a timeless, go-with-everything color palette.” With 12 new styles of [...]

There’s no denying that whatever the Kardashian’s have, they have it good. To celebrate their new season of shows, Khloe‘s wedding with Lamar Odom, and Kourtney‘s new baby, WOW! Creations the girls  were given exciting gifts to enhance their luxurious lifestyle. WOW! Creations has won a spot in LA’s The Place Top Picks for the [...]

Cherry Berry handbags are the newest and most stylish way to live a green lifestyle while still feeling like you possess a high quality accessory. Cherry Berry is not just some lusciously delicious line of beautiful purses and handbags: it also has a purpose. Cherry Berry believes that every person, and company, has a responsibility to [...]

The best and newest sensation in fashion comes in a 5-inch hot pink striped box and is called the Hip-T! This imaginative innovation not only averts a major fashion crisis but also creates the “layered” look, desired by so many women today. The hip-T is worn around one’s hips so that when wearing low-rise jeans [...]

To keep up with an ever-evolving world, this eco-conscious company is doing their part to be kinder to the earth and preserve our natural resources. These eco-friendly timepieces from Sprout are made from people who are nothing less than environmentally aware. Producing watches for over 50 years, Sprout watches carry a 100% biodegradable case and buckle, [...]

What woman doesn’t need another purse? Bisou Bisou, known for their high style looks and popularity, are now at JCPenney Stores and JCpenney.com. For a roomy, everyday purse, the Washed Look with mixed finish studs and hardware in silver, black, bone is the hottest thing for summer. The Bisou Bisou quilted tote will look great poolside in leopard print, [...]

Give Mom a bag that takes her from work to evening in a snap. Michele Bohot’s BISOU BISOU Timeless Edge Clutch has a long chain strap that may be worn over the shoulder, cross body or as a clutch, allowing more versatility for Mom. The two-tone metallic chain strap is gold on one side and [...]

Whether you are looking for two-tone rings, celebrity rings, or other artisan jewelry, a piece or more from David Tishbi Collections is the right choice. No matter what the personality, David Tishbi Handcrafted Jewelry has something exciting for all, from the sophisticated and dreamy to the earthy and pure. The Collection David Tishbi Handcrafted Jewelry [...]

Enter for your chance to win an exclusive Liz Lange designer diaper bag! Just subscribe to LA’s The Place here, and you will be entered to win this gorgeous diaper bag/ diaper clutch contest! Every mom wants to be stylish so Liz Lange designed the perfect diaper bag as a diaper clutch. It is the best [...]

Celebrating their biggest innovation in 25 years, Pampers hosted a launch party in New York on Thursday, March 18, 2010 with celebrity guests to introduce Pampers Swaddlers and Cruisers with Dry Max. The improved diaper is sleeker and thinner than all diapers that have come before. Along with the new pampers, the celebrity parents were [...]

The gifting continues at the GBK 2010 Oscar gifting suite… Jewelry Armitron Watches are regarded as the best priced quality watch in America. Their wide array of watches are often multi-functional while maintaining proper aesthetics. Their new line of watches, specifically for women, come in the form of bracelets, bangles, and leather straps high in [...]

Relief for Haiti continues during this year’s Fashion Week as PrAsperity Project teamed up with Joonbug.com and STYLE360. LolaJames Jewelry is also lending a hand to launch the Haiti Relief bracelet. The bracelets are meant to symbolize the dedication of the fashion industry to the victims of the aftermath of the Haiti earthquake. The Power [...]

Voted as a favorite in Oprah Winfrey’s O Magazine in The O List as a great gift under $100 and featured in People Magazine as a pick for Guilt-Free Shopping, TOCS watches are in demand due to their ‘recessionista’ factor. TOCS watches are bold, playful and make a statement without making a statement on your [...]

The Go Green Expo, from January 22-24th in Los Angeles, is a must-do activity this weekend as Eco-Panda, the world’s only recycled nylon swimwear line, will be exhibiting at the Go Green Expo with Bianca Peters, the reigning Miss Malibu. Not only will you get to meet Miss Malibu at their booth, but Eco-Panda has [...]

Who says boys don’t make passes at girls who wear glasses? We dare anyone to call you “four eyes” when you’re sporting a set of frames from Selective Eyewear Elements , aka “SEE”. Great frames can bring out your eye color or your bone structure and it certainly adds a kick to your overall look [...]

When you are out at night in an outfit you just can’t cover up with a sweater, keep warm and look fashionable in an Orajyn silk shawl. Unlike Chinese, Thai and Vietnamese silk goods, Lao silks are 100% handmade. From the first steps of cultivating the silk worms to weaving the finished piece, these silks [...]

When you combine a slipper with a shoe, you create Oobees, comfortable slippers that you can wear inside and out. Oobees can be worn on all floor types without the fear of falling or losing the comfort of a slipper. Available in sizes youth 9 ½ to 10 ½ ladies in a wide range of [...]

Lightning may not strike twice but Europa International has successfully launched two new eyewear lines with Trendies by Cinzia and Redeux, both manufactured by Cinzia Designs. Cinzia Designs was founded in 2002 and is a division of Europa International, allowing the brand to benefit from Europa International’s 30 plus years of eyewear manufacturing experience in [...]

Finally, a chic shawl that doesn’t require clasps, buttons or ties to stay put! The perfect cold office companion or outfit accessory to a night out on the town in Los Angeles, The Shōul by Casual Essential is a soft knit fashion essential that offers a convenient and stylish alternative to bulky shawls, jackets and [...]

Want to know what it feels like to don a 16.5-carat diamond necklace? Hershey’s Bliss is giving women the chance to find out! The Hershey Company will take a page from the New York Times best-selling book “The Necklace: Thirteen Women and the Experiment That Transformed Their Lives” by Cheryl Jarvis (A Ballantine Trade Paperback) [...]

Fatboy, the designer of hip yet functional furniture and home products, has released their Dutch design bag line, a unisex collection of bags for a very broad range of age (www.fatboy.com). Already selling in over 80 countries, the Netherlands-based company known for their modern take on beanbag chairs is now bringing that eye for inventive design [...]

Heidi Klum, Khloe and Kourtney Kardashian of “Keeping up with the Kardashians” Lauren Conrad and Lauren Bosworth of “The Hills”, Holly Robinson Peete and pop singer Aubrey O’Day went beachside to help celebrate Barbie® Doll’s 50th Birthday party in Malibu(CA) with a custom life-size New Beetle convertible, fully loaded with rhinestones, sparkling pink paint and a [...]

This sweet, sexy feminine fragrance will make you want to stay close. American Eagle Seventy Seven Fragrance: $34.50 www.ae.com Express you romantic side with this 14 karat gold “Love” necklace. Jules Smith: $175 www.julessmithdesigns.com Have these 14 karat gold and sterling stars customized with her initials. Smith Star Struck Necklace: $75 www.julessmith.com Be festive on [...]

Chris Ryan, co-founder of Pawparazzi Pets and Noodle Head Fun, talks to LAsThePlace.com about the launch of their new retail website and the future of online interactive sites for kids. La’s The Place:  Chris, how did the new Pawparazzi Pets website perform during the most recent Holiday season? Chris Ryan:  www.pawparazzi.com was launched late in [...]

On your next getaway or business trip, a Trina travel or makeup bag is a must for the ultimate in fashionable organization. These highly functional and stylish bags are inspired by trends seen on the European runways. The entire line is sophisticated with an element of playfulness. The designers source all their fabrics from the [...]

Christmas gift ideas for him and her! Join luxurious, lifestyle brand Juicy Couture, who are a having an exclusive trunk show at Fred Segal Fun in Santa Monica on  Saturday, December 13, 2008.  Become the envy of your friends and grab the latest Juicy styles. They will be fully stocked in the iconic “Juicy Tracksuit”. [...]

Christmas Gift Ideas for Her Great color. Fast drying. Better for you. Superstar Nail Lacquer is the perfect nail accessory for every fashionista this holiday season: it’s affordable, chic and good for your nails. Toluene and formaldehyde free, Superstar’s unique formula is the nail lacquer of choice for women looking for bold colors and long-lasting [...]

Moonsus offers a full line of fine leather and textile goods including laptop bags, totes, briefcases, handbags, backpacks and small accessories. Moonsus collection has in mind the real-world needs of women in the workplace. Functionality, femininity, elegance and innovative can be found in every exquisite Moonsus product! www.Moonsus.com Read about Moonsus at the MTV Awards [...]

Moonsus, a maker of quality, upscale fine leather goods for business professionals, proves that success and style are not mutually exclusive. The Moonsus collection of executive work bags, backpacks, fashion totes, handbags, wallets, and card cases boasts top-notch quality, as evident in the European grained leather trim, while retaining a feminine touch, in the form [...]

Moonsus is a collection of sensational executive work bags designed to be both feminine, aesthetically pleasing, and functional. They carry everything from briefcases to backpacks challenging the norm of male-oriented suitcase designs. www.moonsus.com Read more on Moonsus here…

kaplanMD is a high-end skincare line created by dermatologist to the stars, Dr. Stuart Kaplan, M.D. Each product in the line contains no less than 10 active ingredients, at their highest concentrations, to treat all 3 types of skin aging – chronological, hormonal, and environmental.   The kaplanMD Collection Set includes full-size bottles of the [...]

Good things come in small packages, and the Hanky Tanky Hanger is both small and good. It’s a sleek, simple dynamo that lets you hang 12 tops or bottoms on one hanger. The Hanky Tanky Hanger is a unique space-saver that will triple your current closet space. It’s great for those limited spaces, and can [...]

Put your best foot forward this Holiday season with Copper Technology Socks from Aetrex , a leading provider of pedorthic footwear. These unique socks feature copper ions infused into the fabric, which eliminates 99.9% of bacteria and fungi and provides protection against odors. Copper has also been found to rejuvenate skin and improve its texture, [...]

2008 Christmas Gift Ideas for Her! Moonsus offers a sophisticated, luxurious collection of executive work bags with a contemporary look. As attractive as they are useful, Moonsus is a designer line of handbags, laptop totes, backpacks, wallets and business card cases designed with a feminine look for the working woman. Created with exceptional quality, just like [...]

Christmas Gift Ideas for her! Tripping over pets, bumping into furniture, and stepping on sharp toys. How many times have we all done that in the middle of the night? Now you can shed some light on those nighttime hazards with smart slippers that light the way – BrightFeet. BrightFeet Lighted Slippers are in essence [...]

Love your Ugg™, Emu and similar boots but want a different look? Create your own style? Express yourself? Now you can have your boots and individuality, too. Boot Hugs are a new fashion accessory designed to spruce up your existing boots and add your own unique touch. Designed to embellish Ugg, Emu and  other sheepskin [...]

Project Angel Food’s mission is to nourish the body and spirit of men, women, and children affected by HIV/AIDS, cancer and other serious illnesses. All proceeds from the Divine Design event will benefit Project Angel Foods mission to continue to supply meals for people in need. This is the West Coast’s Premiere Shopping Event. This [...]

If the thought of Christmas shopping has you concerned about your budget, don’t fret because this holiday season you’ll be able to buy fantastic designer gifts while saving money in the process. On November 23rd, the Sassy City Chicks Fashion Bash will offer major discounts on name brand clothing and accessories for all the fashionistas [...]

A new design of sexy, comfortable boxer shorts is making its way into the wardrobe of Hollywood’s sexiest men. With attention to the smallest details, Big Headed Boxers are made to not rise up, allowing men to let loose and feel comfortable. The distinguishing factor in Big Headed Boxer’s randy brand identity is the ever-present [...]

The Howie Pendant -a Rock Your Religion piece – was designed to be worn with the cornerstones of Rock Your Religion as well as the principles of the Dorough Lupus Foundation. Those cornerstones include courage, strength, hope and love. Rock Your Religion’s signature Chi Rho Symbol – representing the Greek phrase En Touto Nika, “In [...]

Indigo Dreams, a customized accessories and graphic design company based out of Long Beach, CA, has come up with a bold and novel new creation specifically designed with today’s modern, gadget-loving fashionista in mind.  Their amazingly cute, “Customized Hand-Painted Bluetooths” offers a fashionable alternative to the common, plain, and simple bluetooths that just about everyone [...]

You think your Dad’s priceless – so make him feel like a million bucks! Now, for a nominal fee anyone can rent a piece of jewelry from Bling Yourself. For Father’s Day, customers who sign up and rent a piece of men’s jewelry during the week of June 9, 2008 will have the opportunity to [...]

Have you ever wanted to flaunt the kind of jewels constantly seen on the stars on the red carpet? Well now you can! Jewelry from the world’s most sought-after designers including Christian Dior, Roberto Coin, Gucci, Rolex, John Hardy, Tag Heuer, Curtis & Co., and Judith Ripka are now available for rent. Blingyourself.com, self identified [...]

In New York Mother’s Day came early this year, or at least the party did. On May 6, Hollywood’s elite flocked to historic Grand Central Station to help celebrate the opening of the A Diamond Is Forever Floral Spectacular. The chic event was commissioned in honor of mothers, and was designed by celebrity floral designer, [...]

Recently, friends gather to party in Hollywood to celebrate product placement Queen Marsha Levine’s work on Tyra Banks’ hot show “Americas’ Next Top Model”. A crowded room of artists, producers and assorted industry folks gathered around a gi-normous flat screen television to witness Levine’s most recent jaw-dropping job. At exactly thirty-one minutes into the program, the hottest remaining [...]

Summer is fast approaching, which means trips to the beach, park and fun weekend getaways. For an easy escape to any destination, Day-Timers, the organizational gurus, presents The Jute Tote for all your outing’s necessities. This blue, beige and brown striped bag has room for beach towels, books, magazines, maps, suntan lotion, snacks and anything [...]

Distinctive Assets is doing its part to celebrate Earth Day and the stars who make a difference with “green gift baskets.” The end result is a match made in Hollywood. This unique Gift Basket (the “basket” is actually a tote bag from Ecototables as well as an in-home recycling bin) includes items from companies such as [...]

The magic of chaos existed in the photo shoot featuring Top Model/TV personality Adrianne Curry. With everything happening all at one time, Niki Shadrow (Life & Style Editor and Celebrity Stylist) had the ability to keep this potentially overwhelming situation at ease and extremely organized. Niki, the photo shoot producer and stylist, has perfected the [...]

The Hu Energy Pendant is elegant and extraordinary, an innovative piece of jewelry that utilizes Sacred Geometry and radiates loving Hu Energy.  The mission of Hu Energy Fashion’s is to assist you in your own effort to harness your native Chi energy.  Shadow Sky, the creator of Hu Energy pendants, believes that the jewelry harmonizes [...]

Sonya Paz is a pioneer in the modern Pop Art movement. Her love of life and joy shines through her uninhibited use of color and form. Her work is vivid, imagination, energetic. It never coyly beckons (although that is charming in its own right); it grabs you by your visual senses and pulls you inward. [...]

The Zachariah Bryant Fashion Show at Em & Co was a fabulous affair. The locale was one of the little shops on west 3rd St. As guests came in starting at around 6:30 they were able to look through the wonderful clothes and truly beautiful handmade jewelry on display. Champagne and vodka were served as well [...]

Today’s great products allow new parents to raise their toddlers with flair! Who says only celebrities like J-Lo, Halle Berry or Denise Richards can turn parenting into a fabulously glamorous adventure? Check out today’s savvy and modern (but always practical) solutions to parenting problems and baby needs. Teething Bling Jewelry by Smart Mom Jewelry Great [...]

Moonsus offers their customers a luxurious collection of executive work bags with a contemporary look.  As attractive as they are useful, Moonsus has created a designer line of handbags, laptop totes, backpacks, wallets and business card cases for the working woman. Created with exceptional quality, Moonsus’ line of totes are ergonomically designed to minimize the [...]

Prevent future embarrassing moments with disposable Lint-On-The-Go-Sheets. More practical than carrying around a lint roller stick, these portable sheets are individually wrapped with a protective liner to fit easily in your luggage, purse and even right in your pocket. Simply slide your hand under the clear cover on these travel sized sheets and peel away [...]

MS Friends, a 24-hour telephone helpline that’s devoted to helping people with Multiple Sclerosis, has introduced a Rock for MS Guitar Pick Necklace. Launched in Bloomingdale’s as well as on their official website, the necklace will hopefully help to bring more awareness of this illness to the younger generation. Josh Todd from “Buck Cherry,” DJ [...]

Few Angelenos feel the need to cross over the O.C. border. Once on the other side of the Orange County curtain, it is like another country and culture for we Angeleno’s. Like New Yorker’s, all Angelenos could ever want or need appears to be right here in LA proper. Or so we thought. The OC [...]

A Home For the Holidays is an annual holiday benefit, produced by Steven Spielberg and Henry Winkler, to raise awareness of foster care. The event always includes top talents in America’s entertainment industry, as well as some social and political figures. This holiday special works to shed light on the rewards of adoption, as a [...]

Rock Star If jewelry had a sound, then Dussault Custom Ink has found a new beat with its bling that’s heavy metal, progressive rock and a whole lotta of soul. Add star power from collaborations with Bloodline Designs, Malcolm Norman, Gene Simmons of KISS, and Haida artist James Adkins to the latest fall collection unleashed [...]

Every generation needs a rebel, and in the world of fashion edgy, Canadian designer Jason Dussault is breaking all the rules with his urban hipster apparel and forward thinking philosophy. Fans of the signature brand are screaming “More, more, more!” and with two recent openings in LA and NYC, the new look of cool is [...]

With the new Dussault Motel rocking Melrose, you can now shop and give your rebel the gift of cool with premium Dussault Apparel and accessories. If you don’t live in L.A., check out Dussault’s website and order online.  Hoodies These snuggly silk-lined hoodies are as comfortable as they are distinct. Urban and ready to hit [...]

Christmas is just around the corner and if you’re like most people, you haven’t a clue what to get the people in your life.  The holiday season should be filled with friends, family, food and fun – not stress over buying the perfect gift.   We at LA’s the Place have come up with many [...]

Fashion savvy people know it’s always important to look good when dressing up and just as important when you’re keeping it casual. We’ve come up with several  items that are sure to make a splash whether you’re putting together the perfect outfit for yourself or shopping for the fashionista on your list. The New Elliott [...]

Hollywood shopping came to the beach Friday November 16th with the opening of La La Land by Anchor Blue on the Santa Monica 3rd Street Promenade. Capturing all the essence of the hottest L.A. clubs, La La Land felt more like a lounge than a retail space and allowed guests to feel as though they [...]

Los Angeles was quite the hot spot during Fashion Week, as fashionistas of all kinds came out to see and be seen.  On October 17th, The Gallery Los Angeles, a philanthropic PR firm, got in on the action with The Green Initiative held at Smashbox Studios.  Hoping to raise awareness of sustainable living through fashion, this [...]

Ahh, Halloween. A holiday that for kids means playing dress-up, trick-or-treat, and piles of candy. But as an adult, the Tricks are the treat, and clubs across town fill to the brim with the sweetest eye candy – all dressed up and good enough to eat. Sexy costumes are the thing, and hotties in the [...]

Since filming wrapped on the "Bachelor: Rome", Erica Rose, America’s most infamous bachelorette, has managed to keep a full schedule. In between filming her pilot for a hush-hush upcoming reality show, Erica has managed to utilize her notoriety to create a line of tiaras, yes tiaras, cleverly entitled T-ERICAS. Erica recently sat down with LA’s [...]

Any self-respecting fashionista knows that accessories make the outfit, from your bag to your shoes to your belt and even your glasses. But these must-have items are not generally available to the majority of the buying public, thanks to their sky-high price tags and cultivated exclusivity. Selective Eyewear Elements (SEE) refutes this system; its optical [...]

Too often jewelry is seen as just an accessory, with no real connection to the wearer or to the craft itself but jewelry designer Veronica Ladjili is one of the rare few who believes that every piece should be as unique as the woman who wears it. Specializing in gemstones and crystal, Veronica adds sea inspired [...]

Boarding for Breast Cancer (B4BC) will be offering numerous special edition products, promotions and events in October that aim to educate and promote breast cancer awareness. Started by Monica Steward after she began battling breast cancer at the young age of only 26, Boarding for Breast Cancer is a non-profit foundation focused on the youth [...]

Living in sunny California means you need sunglasses all year long. Bollé offers their customers a stylish yet protective way to block the sun from their eyes.  Constantly refining their combination of fit, fashion and comfort, Bollé produces some of the most technologically advanced eyewear, all while keeping their finger on the pulse of what’s [...]

Stars walked a pink carpet on their way to high-style heaven, otherwise known as Intermix.  The New York fashion favorite has opened its first West Coast store on Robertson Blvd. just across from the Ivy. (Talk about desirable real estate!)   The earliest arrivals to the VIP preview party got the best look at the [...]

Former President Bill Clinton was the most recent influential figure to be seen wearing the “Green” bracelet from Simmons Jewelry Company. Russell Simmons, recently named by USA Today as one of the “25 most influential people of the past 25 years,” along with Clinton- informed the former president of the Diamond Empowerment Fund (D.E.F.) when [...]

by Sofia Shershunovich The fashion industry, to some a passionate way of life, to others a brainless parade of fur, unhealthy habits, and a significant contribution to global pollution. Enter Anya Hindmarch, British designer with a stylish idea for saving the trees from becoming paper bags and oceans from millions of plastic bags being dumped [...]

High atop the Luxe Hotel on the roof deck penthouse overlooking Rodeo Drive in Beverly Hills, Sheer Cover presented Melanie Segal’s Platinum Emmy Lounge. As the celebrities strolled around the rooftop, they were treated to luxury items, drinks and noshes all while enjoying the beautiful view of the Hollywood Hills.  With comfy couches set up [...]

To be really fashionable in LA, you have to get your hands dirty. You can read glossy magazines. You can surf the net until your wrists hurt. You can hit the streets and the shops to see what?s in store and what the Beautiful People are wearing.? Or you can take your lead from the [...]

A new school year means a new opportunity to put your finest fashion foot forward and make your classmates clamor for your cover girl look.? “But how can I make a fashion statement on campus without spending all the money I saved this summer?”, you’re asking yourself.? It’s simple! Repurpose some of your summer items [...]

The Gen Art Fresh Faces Fashion Show has laid the groundwork for many up and coming young designers. With fashion stars such as Zac Posen, Rebecca Taylor and Chaiken getting their start at Gen Art, the 13 year event is gearing up to kick start the careers of new and exciting talents who will set [...]

“Where are my keys? Where is my phone? I can’t find anything in this purse!” How many times have you been in this situation? Well its Joey Junior Purse Mates to the rescue! Joey Junior Purse Mates are the ultimate purse organizers that easily manage purses, handbags, and totes in seconds by keeping everything in [...]

Stolichnaya elit will host an auction on August 9th at the Chateau Marmont with 100% of the proceeds going to DIFFA: Design Industries Foundation Fighting AIDS.  Items to be auctioned off include exciting travel excursions and one of a kind diamond jewelry made by renowned designer Penny Preville. While a select group of guests will [...]

They know what girls like.? And they deliver big time.? If you don?t like to sample fine wines and designer fashions, go on to the next story. Now that we?re all here, we can groove into a truly unique Girls Night Out.? It?s the work of Fashion Co-Op, where discriminating shoppers can meet and buy [...]

Walking into Pierce Mattie’s Los Angeles office/celebrity showroom is tantamount to Carrie Bradshaw walking into a closet full of Chanel – "It’s fabulous!"   But enough of Sex and the City…just who is Pierce Mattie? In a matter of seven years, this New York-based public relations firm boasts bicoastal offices, countless awards and an agency [...]

Did your ever wish there was an easier way to find the things in your purse when you are in a dark place?  Designer Sade Popoola of Quute Ltd. has come up with the answer to this everyday problem.  Her stylish and functional Damask handbags have a light inside them that turns on whenever the [...]

The Wild West has always represented freedom and reinvention, beginning with our ancestors and persisting to this modern day. This pioneering spirit lives on, though with a contemporary twist, in ventures such as Modern Cowgirl. Founded by former Miss Rodeo New Mexico and current competitive reigner Shana Gibson, Modern Cowgirl’s line includes stylish T-shirts and [...]

There’s a new name in Los Angeles fashion and it is Meghan T. Kendall’s, Pretty Thing Boutique in Beverly Hills.  This store has a warm and inviting atmosphere with a large storefront window, light pink walls, and white accents.  Opening a fashion boutique was never on the agenda for Meghan T. Kendall, the store’s owner, [...]

One of LA’s best kept secrets is Maggie Wachsberger’s chic clothing store, Malgosia. This store truly combines eclectic and classic styles in one setting. To kick off the summer, Malgosia held the Sonia De Mello Summer Collection and 2008 Sneak Preview on the night of May 23rd. The store was filled with a vibrant surge of energy. Cocktails and [...]

What’s the the hottest new fashion-forward trend? Biore Style Swap Events! These events let you trade in your gently worn jeans, bags, boots, tops, skirts, and much more with other stylish women. Maybe you have a Hermes Scarf you don’t wear anymore and someone else has a pair of Seven Jeans they are tired of, [...]

Brazilian fashion has claimed its place in the top rankings of the fashion world in the last ten years. The main fashion centers of the world, Paris, London, Milan and New York,are looking to Brazil for the latest trends in fashion and style. The Brazilian lifestyle lends itself to natural beauty rich in color and [...]

Spring cleaning can be a major bummer, but the bright side about making all that room is filling it back up again with all the latest spring fashions.  On April 14th, the Highlands Club in the Hollywood and Highland Shopping Center hosted the Fashion Day Soirée, giving fashion lovers the opportunity to shop through over [...]

Everyone wants to be unique, especially when it comes to fashion. Recognizing and fulfilling that need is amykathryn handbags.  With designer Amy Hall’s eco-conscious, animal-friendly and trendsetting handbags, she has created one of a kind accessories for the fashion forward. Taking a cue from her mother and grandmother, who designed 5-star hotels and homes, Amy [...]

This awards season, the stars (and their well-heeled feet) had it made. In honor of the 2007 Academy Awards, luxury shoe designer Stuart Weitzman previewed his line of shoes made exclusively for awards season the week before the Oscars. Held in a suite at the Sofitel Hotel, presenters, performers and nominees could choose from his [...]

A relative newcomer to the high-glamour scene, O.J.N Unique Style’s line of custom-designed jewelry has already captured the attention of Hollywood’s tastemakers, including Deidre Hall (Days of Our Lives), Faune Chambers (White Chicks), Melina Kanakaredes (CSI:NY), Camryn Manheim (The Practice), Louis Lombardi (24 and The Sopranos), James Pickins Jr. (Grey’s Anatomy), and Mario Lopez (Dancing [...]

Kipling is keeping fashion fresh this season with fabulous new collections featuring bright colors, nautical-inspired prints and the brand’s first leather offerings. Key seasonal colors such as Rose Hip, Sun Glow, and Blue Lagoon complement the fashion prints and patterns.  From stylish prints to leather bags, the Kipling Spring/Summer 2007 collection has the perfect bag [...]

Having spent time in and out of the Hollywood limelight, Emmy Nominated Soap Star, Amy Gibson is now taking her own real life “drama” and creating a huge “splash” that thousands of women worldwide are turning to in their most desperate hours of need. Secretly bald for over 20 years, all the while acting in [...]

Underwear has come out of the closet, so to speak, thanks to celebrities and models who are proud to show off their lacy underthings and the red-hot assets contained (barely, sometimes) within. Still, this doesn’t make it any easier for some of us to put aside our shyness and buy these undergarments, especially for other [...]

For all the fabulous shopping this Tuesday there was a conspicuous lack of dropping thanks to plentiful beverages on hand and a great display of elaborate desserts at the Luxe Hotel in Bel Air.  These people know what they’re doing – a plate piled high with creamy and chocolaty treats was just the fuel I [...]

Celebrity-favorite jewelry and clothing line Royal Order has just opened a new store in the heart of Beverly Hills, and is throwing a huge fete to celebrate. Royal Order’s multi-talented designer/owner Cheryl Rixon Davis, along with event planner and marketing/promotions mastermind Jenn Laskey of RedLight Special Events & Promotions, will open the brand spanking new [...]

Valentine’s Day is quickly approaching, and you know what that means: time to get ready for the big date! Don’t have a thing to wear? Don’t have a lot of money to spend? Your prayers have been answered. Next Tuesday at the fabulous Luxe Hotel on Sunset Blvd, from 4:00 pm – 9:00 pm is [...]

Footwear generally falls into one of two categories- stylish and painful or comfortable and ugly.  There are but a few exceptions and Tsubo rates high among them. Their trendy styles come in hip colors and have oval bubble lined soles that align with various pressure points along the foot for your ergonomic delight. These bubbles [...]

As children many of us have dreams and passions that fuel our imaginations, be it art, or dolls, or coins, or a variety of popular youth fixations. But very few hold onto those early passions into adulthood. Even fewer turn them into a career and successful business known around the globe. Meet Penny Preville, whose [...]

Much more than a fad, Pashminas have become a mainstay of every fashionable woman’s wardrobe, and since 2003, The Pashmina Store has been the go-to source for the best-quality pashmina and pashmina-blend scarves, wraps, shawls, and blankets. In addition to providing the finest examples of pashminas available, The Pashmina Store also comes through with fair [...]

In Style Magazine will help celebrities and VIPs get “Red Carpet ready” for the 64th Annual Golden Globes Awards with their picks of the latest in Hollywood beauty treatments, fine jewelry, accessories and fashion. In Style’s Golden Globes Suite will be open from January 12th – 14th in Los Angeles and will offer celebrities and [...]

Skateboarders enjoy a perpetually laid-back reputation, but there’s more to this youthful subculture than high-tops and hoodies. Skate culture has spread far and wide – see Tony Hawk’s videogame empire for proof. Angel Cabada, the founder and owner of Costa Mesa-based KR3W Apparel, is another skaterboarder-turned-businessman who has his eyes set on both the bottom [...]

In this hectic day and age (especially during the holidays), we need every advantage possible to keep us on track and organized, which is exactly what Day Timers has provided for 60 years. Satisfied customers have long been familiar with the company’s planners and paper goods, but Day Timers also features a range of other [...]

W Hotel Shop Package Wrap up the year in W style. W Hotels knows how hard it can be to find the perfect gifts for the fashionista in your life, so they’re offering the ultimate shopping experience. Shop ’til you drop this holiday season with the Shop package with more than $150 worth of shopping [...]

On December 2 and December 9. Saturday, December 2: 11 a.m. – 2 p.m., Columbian born and internationally known jewelry designer Claudia Agudelo will showcase her EXEX Exess of Expression line. Her exquisite pieces are comprised of sterling silver and semi-precious stones, which are inspired from her heart and soul. She caters to the stylish [...]

Penelope Manasco faced the same problem as millions of women in today’s mobile workforce: She couldn’t find a stylish, practical bag that could hold all her belongings yet not weigh her down or make her look dowdy. This physician, pharmaceutical executive, and genetic scientist had had enough, and she did what many of us have [...]

In a new twist on the classic bandana. Kena Kai has created not only fun & stylish bandanas, but functional ones as well. In a category that has seen virtually no innovation since its birth, they have launched bandanas in two grades of ?Microfiber? in five different designs. Microfiber is a technical fabric that is [...]

You may not know the Surly Girl line by name, but you certainly know it by sight. These playful but sophisticated clutches and bags have been mainstays of the red carpet and on TV series such as "Desperate Housewives" and "Arrested Development". Eva Longoria, Paris Hilton, Nicole Richie, Nicolette Sheridan, Britney Spears, Rachel Hunter, Christina Milian, [...]

Attracting the attention of celebrities and rock stars isn?t easy to do in their seen it all/done it all worlds. Yet there?s something about Geoff Thomas? jewelry designs that has the likes of Dave Navarro, Mischa Barton and Marie Antoinette?s Asia Argento united in striking poses whilst wearing his unique jewlery designs. Striking and original, [...]

Host Traci Bingham showed her love of Forplay to CEO Houman Salem by giving him a big squeeze. Page Kennedy of ‘Weeds’, ‘S.W.A.T’., and ‘Desperate Housewives’ was spotted trying to catch a glimpse of the show over the crowd, as well as Emmanuelle Vaugier of ‘Saw 2′ and ‘One Tree Hill’, who was having a [...]

The phrase “Made in Italy” remains one of the best-known trademarks of quality and style in the world today, even as outsourcing sends more and more work overseas. Discerning shoppers especially love to see those three little words on leather goods, and Unique Handbags 4 Less brings a whole range of these products to consumers. [...]

Billion Dollar Babes, the gold standard when it comes to premium sample sales, made its return to Los Angeles with style for a two-day weekend fashion blowout in late Septmeber. Young starlets flocked to the Sony Pictures Studios atrium where they could scoop up the latest designer clothing and accessories at outrageously discount prices. The [...]

Hollywood’s newest shopping experience “Hollywood Shop Til’ You Drop”, presented by the fabulous Kami Shade, is a celebrity and media magnet. On Saturday, September 23rd,the fabulous came to the Hollywood and Highland Entertainment Complex, to indulge in a day of complimentary manicures, massages and MAC makeovers, shop the latest trends in men’s and women’s clothing, [...]