Arts & Culture LA Charities

Register for Run Hard Rock Cafe’s Musical 5K/10K to Benefit My Friend’s Place

Hard Rock Cafe's 5K/10K
Get ready for a musical interactive run for a cause! Hard Rock’s Run Hard Rock Cafe 5K/10K, to benefit My Friend’s Place, takes to the streets of Los Angeles for the 4th year in a row, on Saturday, November 5th. In an unprecidented style, Hard Rock will blend iconic Hollywood with iconic music in a one-of-a-kind interactive experience featuring bands, musicians and DJs along the course.

There’s still time to register online at Whether you are a runner, walker or a rocker, Run Hard Rock Cafe 5K/10K takes you on a race course alongside the imprints of legends on the famed Hollywood Blvd, all for a good cause, giving back to the Hollywood community.

Run Hard Rock Cafe's 5K/10K

In honor of November’s National Runaway and Homeless Youth Awareness Month, a portion of proceeds from every Run Hard Rock Cafe registration fee will benefit My Friend’s Place, a local nonprofit dedicated to assisting and inspiring homeless youth to build self-sufficient lives. The organization’s headquarters, situated on the race course, make its location and Hollywood community affiliation an integral part of Run Hard Rock Cafe 5K/10K.

Last year, more than 2,200 runners took to the road on the 3.1/6.2 mile course, which passes by iconic Hollywood locations such as the TCL Chinese Theater, El Capitan, Jimmy Kimmel Live, Ripley’s Believe It Or Not, Capitol Records, W Hollywood and the Pantages Theater.

Hard Rock is partnering with Jive Live Entertainment, Los Angeles’ premier authority on race production, to produce the USA Track & Field (USATF) Certified Course race.

“Music is the heart of Hard Rock, so for the first time, we’re incorporating this passion into Run Hard Rock Cafe 5K/10K with music all along the course,” said Selin Demren, Regional Sales & Marketing Manager of Hard Rock Cafe North America West locations. “It’s important for us to pay homage to some of music’s greats while sharing an immersive music experience with our runners.”

Hard Rock Cafe Hollywood on Hollywood Blvd. will also be open post-race for celebratory food and drinks. Two exclusive Hard Rock Cafe Collector’s 2016 Race Pins will also be available for purchase with a portion of proceeds benefiting My Friend’s Place.

Please visit to register for the Run Hard Rock Cafe 5K/10K race and for additional information.

My Friend’s Place

Founded in 1988, the mission of My Friend’s Place is to assist and inspire homeless youth to build self-sufficient lives. Over the past 28years, the organization has grown from a group of volunteers serving meals from their cars once per week into a thriving, professionallystaffed social service agency serving nearly 1,500 youth experiencing homelessness per year from our Hollywood facility. With the incredible support of countless community partners, My Friend’s Place is able to offer broad-ranging, high-impact services that help some of our community’s most vulnerable young people move toward greater stability. For more information on My Friend’s Place, visit

Jive Live

Jive Live Entertainment is a full scale event production, integrated marketing and race management company specializing in large scale festivals, races, city and corporate events. Founded in 2009 by marketing and events experts Robert Larmore and Julio Garcia, the Jive Live team has grown to operate some of the most influential and recognizable events in Southern California. Jive Live has worked with clients such as Red Bull, Hard Rock Cafe, The Los Angeles Dodgers and Los Angeles Mayor, Eric Garcetti, as well as produced countless races and street festivals. In 2012 the company conceived, planned and executed the inaugural New Year’s Eve Race through Downtown Los Angeles. Over the past four years the race, which boasts a half marathon, 10K and 5K race, has become an LA tradition. From event creation to street closures and city permits to entertainment curation, and budget services Jive Live handles all aspects of executing unique and innovative experiences.

Hard Rock International

With venues in 70 countries, including 165 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.

HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego.

Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Baku and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian and Haikou in China.

For more information on Hard Rock International, visit

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