On January 20th, 2016, Consumer Product Events showcased an exclusive group of products for members of the press at Le Merigot JW Marriott in Santa Monica. LAsThePlace.com got the full scope on what PR maven Alyson Dutch had to present for the Consumer Product Events. Even Shark Tank entrepreneur Joe Moore, known for rejecting the highest offer ever made by the Sharks, was present to showcase his brand First Defense Nasal Screens.
Brands in attendance included:
Back to Roots offers ready to eat and grow products to help grow vertical gardens. These gardens help solve the problem of shrinking flat land and bigger cities. From Mushroom Kits to Gardens in a Can, people now can invest in a better environment. During their college years Back to Roots founders Alejandro and Nikhil turned their passion of urban farming and dream of sustainability into a business. www.backtotheroots.com
Bodyography is a homegrown, USA boutique professional mineral makeup line inspired to make women confident worldwide. Featuring a clean and concise packaging design, Bodyography also prides itself on clean products. Being vegan, gluten and paraben-free bodyography can say with pride that it supplies over 50 countries worldwide with healthy products. www.bodyography.com
Burn Cream MD has a patent formula for first and second degree burns, minor cuts, scrapes, post tattoo and laser resurfacing. This effective product is endorsed by celebrity chefs, Emeril Lagasee and Mario Batali to use in their restaurants. Containing the highest percentage of pain-relieving Lidocaine that can be dispensed without prescription, Burn Cream MD utilizes a blend of natural ingredients to optimize the healing process and reduce scars. With every sale of Burn Cream MD, a portion of the proceeds go to the National Fallen Firefighters Foundation. www.burncreammd.com
For over 25 years California Wine Club founders Bruce and Pam have been exploring California’s wine country for artisan, handcrafted wine from small family wineries. Avid to get these small wineries to the world, Bruce and Pam pick their most regarded wine’s and share them with their members. The wine is too limited in quantity to be found in stores, so members are assured that each bottle is authentic and handcrafted wine. www.cawineclub.com
Cocolab is a hygiene conscious trend setter causing smiles worldwide. Their coconut-oil infused floss is encased in contemporary packaging eliciting an ambiance of carefree jubilance. Cocolab does not want bad breath to be the reason why your lover is on the other side of the room. Along with extinguishing anti-kissable odors, Cocolab gives dental essential to marginalized communities through Smile for Smile and Philos Health. www.cocofloss.com
Deborah Lindquist Fashions offers eco-couture designs which have attracted clients such as Jessica Alba, Rihanna, Christina Aguilera and Pink to the founder’s LA-based atelier. Lindquist creates deliciously edgy apparel, accessories and home décor out of a mix of fabrics from rescued cashmere to military silk parachute creations. Lindquist showcased her new line of cashmere emoji sweaters, bustiers, ultra-feminine shrugs and wedding gowns, an edgy line of t-shirt wear, slinky dresses and casual women’s pieces, which were very trendy and contemporary. www.deborahlindquist.com
Model Brow® features an appointment-only salon which is nine stories above bustling Broadway in New York City. Elke Von Freudenberg is a celebrity eyebrow specialist whose trademarked Model Brow® treatment is one of the most highly demanded after beauty appointments by top models and celebs alike. It features fashionable taste; it is a white-walled, hardwood-floored refuge for tweezing, eyebrow artistry and design and the inspiration for a new line of cosmetics and brow fixing salves. Her new line has multiple uses such as highlights to cheeks, brows, eyes and the body. www.elkevonfreudenberg.com
First Defense Nasal Screens was created by Entrepreneur Joe Moore. He is famed for rejecting the highest offer ever seen on the show for $4M on the hit show Shark Tank. Despite this, his resiliency has allowed him to build a global business that’s now in 40 countries. Nasal Defense screens are nostril-shaped clear Band-Aids that fit over the nostril which is effective for optimal protection. This product has become so popular that doctors are prescribing it, miners, steel workers, construction and travel industry use it as well, with more than 50% of his business sold for those who suffer from allergies. He has solved the problem of inhaling allergens with his innovative product. wp.filteryourlife.com
If You Leave Me, Can I Come With You is a collection of 365 humorous daily meditations for codependents. If you are frazzled, anxiety-ridden and perplexed by people, places or things, this book is for you. These Daily Meditations are for controllers, Al-Anons, co-dependents, or anyone else who really needs to lighten up.
Pedego Bikes was created out of the co-founder’s passion for electric bikes; Don DiCostanzo and Terry Sherry’s Pedego. With a wide selection of models to fulfill customized consumer needs, these bikes aim to connect with the consumer on emotional, functional, and visual levels. www.pedegoelectricbikes.com
Robanda International was named after the three Leib business partner brothers, Robert, Anthony, and David (and Cousin Shawn). Their three-generation corporate office owns and distributes beauty brands to over 50 markets worldwide. With notable brands such as ProRituals, (re)Fresh Dry Shampoo, Hydra-Oil skincare and Retinol by Robanda, they cover the gamut from head to toe and will continue with this legacy. www.robanda.com
Sarah Jane Kiesel’s Jewelry & Design features artsy bracelets, necklaces, rings, and earrings with the option of customizing pieces which offers another avenue for channeling one’s inner artist. She received a BA in Metalsmithing from Arizona State, and her unique methodology infuses her pieces with geometric shapes and repetition to create unique jewelry for the spirited wearer. www.sarahjanejewelry.com
4Love Clothing was founded by Lindsey Parry, whose trip to Panama inspired her to recreate the incredible colors of the indigenous women’s clothing into a way to “provide stable employment, profit sharing and ongoing educational opportunities for the women of Panama.” 4Love Clothing offers unique, handmade embellished dresses, skirts, tanks and head wraps. The indigenous of Panama inspire 4Love Clothing’s designs. www.4loveclothing.com
Alyson Dutch is considered by many to be a top consumer product PR professionals in the United States. She is the acclaimed author of the PR Handbook for Entrepreneurs. Dutch’s Consumer Product Events connects consumer packaged goods with the press who are looking to report about them. www.consumerproductevents.com
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Written by David Atmajoana