Keurig hosted its first-ever 2015 After-Party at The Continental Club in downtown Los Angeles, following the 57th Annual Grammy Awards. Being famous for its best-selling at-home brewing machines, Keurig celebrates the arrival of its newest line of home brewing equipment, Keurig 2.0.
In celebration of Keurig 2.0, Keurig treated guests with a special performance by 2015 Grammy nominee, Bernhoft, with additional sounds by DJ Aaron Colbert. Mixologist-created Keurig cocktails along with a variety of gourmet tray-passed foods.
Jarle Bernhoft was a Grammy Nominee for Best R&B album. The Norwegian artist walked the carpet at the Keurig 2.0 launch part after the Grammys. Bernhoft played 5 songs and electrified the club. He lost the statue to Toni Braxton and Babyface for the category, but was still in good spirits. Bernhoft is predicted to work with high profile performers in the next year.
Special guest included Jarle Bernhoft (Grammy-nominee for Best R&B Album), DJ Aaron Colbert, Quincy Brown, Alexander Ludwig (The Hunger Games, Lone Survivor, Grown Ups 2), Tahj Mowry, Kandi Burruss (Real Housewives of Atlanta), iJustine,
Joey Graceffa, Kelly Brook, MoZella, Ronnie Simmons (Guitarist, The Raskins, toured with Motley Crew), Paul Oakenfold, Maurice “Verse” Simmonds (Grammy Award-winning singer/songwriter), Wiltay, Jocko Sims (Masters of Sex), Malissa “Mali” Hunter and Keith Thomas (both 2015 Grammy nominees for R&B song of the year), actors Cassie Scerbo, Michelle Salis, Sebastian Mayer, Tess Henley, Lexi Ainsworth, Max Schnieder, and TV personality Brit Gastineau.
Two dessert displays and a non-alcoholic Keurig offering was presented, with a custom backlit glowing Keurig wall. Guests left with Keurig 2015 After-Party glasses, a recipe card for some mixologist-created Keurig cocktails, and a voucher to redeem a free Keurig® 2.0 brewer.
Specialty Cocktails Recipes by Keurig
Russian Standard Vodka, Hazelnut liquor, Mocha Nut Coffee and layer of cream, finished with chocolate covered espresso beans
Buffalo trace bourbon, brown sugar cube, Doughnut House Coffee, and honey whipped cream, dusted with doughnut crumbles
La Dolce Vita
Amaro Nonino, Carpano Antica sweet vermouth, Amaretto Coffee and club soda, served over ice with orange essence
The Drink that Conquered the World
Hot Buttered mount Gay Black Barrel Rum, spices and Hot Apple Cider Served with a Cinnamon Straw.
Keurig is a leader in specialty coffee, coffee makers, teas, and other beverages,. Keurig Green Mountain, Inc. is recognized for its innovative Keurig® brewing technology, socially responsible business practices, and award-winning beverages.
Keurig Green Mountain has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace; as well as supports local and global communities by investing in sustainably-grown coffee, and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, Keurig believes we can brew a better world. www.keuriggreenmountain.com