Arts & Culture Gifting Suites

Distinctive Assets Pampers Presenters & Performers of the 57th Annual Grammy Awards at the Backstage GRAMMY® Gift Lounge

Courtney Schmidt with Sean JohnDistinctive Assets, in collaboration with the Recording Academy, have once again produced the The GRAMMY® Gift Lounge for the 57th Annual Grammy Awards.

As a precursor to the 57th Annual Grammy Awards, MTG hosted the Official Backstage Gift Lounge during the three full days of rehearsals at Staple Center leading up to all the Grammy festivities Sunday night, February 8th. Sponsors of the Gifting Lounge gifted  new  fashion trends in the market as well as health services and vacation activities.

Grammy Lounge

Sponsors include MTG, New Era, Sean John, Wellness 360, Rocky Mountaineer, Gibson Brands, Marchon, Sis, Tisanoreica, Devicewear, Wowee, Truth, and many more!


The prolific presenters of the show—including Madonna, Ariana Grande, Eric Church, AC/DC. Ed Sheeran, Sam Smith, Pharrell, Usher, Miranda Lambert, Common, John Legend, and host LL Cool J—were treated to amazing thank you gifts  in acknowledgement for their participation.

“It’s all about that swag,” notes Distinctive Assets’ founder Lash Fary. “It is a true honor to be even a very small part of Music’s Biggest Night®. The GRAMMY® Gift Lounge is always the highlight of my year.”

Actress Tichina Arnold, singer Ryan Cabrera and Distinctive Assets founder & president Lash Fary

(l-r) Actress Tichina Arnold, singer Ryan Cabrera and Distinctive Assets founder & president Lash Fary

And even those who aren’t GRAMMY presenters or performers will be treated to a sweet gift of their own from Déjà vu Sweets when they attend the GRAMMY Celebration — The Recording Academy®’s official After Party.

Premium Sponsors~

MTG is Japan’s leading beauty company with groundbreaking beauty solutions combining complex beauty devices with high quality cosmetics.  They devices are made to tone and tighten the skin, on your face and body. They are waterproof and can be used while in the bath!


This year, talent received the INBEAUTE Finger Head Spa: scalp care with vibration to recreate a head spa experience in the comfort of your home. Click here to see all their innovative products! MTG

Singer Chilli of TLC

Singer Chilli of TLC

New Era is an international sportswear brand made famous for its 59 FIFTY fitted caps and produces a variety of snapbacks, knits and fashion headwear.

New Era Hats at the Grammy Lounge

They gifted their one-of-a-kind hat made specially for the 57th Annual Grammys only available for Backstage Lounge musical celebrities.

Courtney Schmidt with the one of a kind New Era Grammy cap.

Courtney Schmidt with the one of a kind New Era Grammy cap.

Sean John, a Sean Combs Company  gifted a plethora of goodies including their Sky Is the Limit Pullover, and Signature Black Velour Sean John Track Suit: The iconic velour track suit is back and slimmer than ever! As well as featuring Limited-edition Sean John nylon duffle bag with animal-friendly black leather handle and a” Dream Big” t-shirt.

Ryan Cabrera Sean JOhn

Singer Ryan Cabrera sporting Sean John the Sean John gift bag

Wellness 360 gifted their Healing Saint Luminosity Skin Serum and Healing Saint Hair Follicle Stimulant that grooms your body with their polypeptide enriched formulas and without the use of Endocrine Disrupting Chemicals.

Singer-songwriter Christina Milian Healing Saint

Singer-songwriter Christina Milian keeping well with the Healing Saint

As well as their Wellness 360 Complete Protein and Wellness 360 Pack that uses natural nutrients for optimal muscle restoration and wellness. To top it all off,Wellness 360 gifed a comprehensive evaluation for total wellness and longevity by Dr. Jane Cases, a board certified endocrinologist who combines traditional medicine with cutting edge technology using stem cell therapy.

Dr. Jane Cases, founder of Jane 360

Dr. Jane Cases, founder of Jane 360

Rocky Mountaineer gifted a Luxury Rail Journey through the Canadian Rockies.  Onboard Rocky Mountaineer’s award-winning Gold Leaf Service, enjoy luxurious surroundings, exceptional service and some of the most stunning scenery in the world. With panoramic views from the exclusive glass-domed coaches, you will travel past tumbling waterfalls, lush old growth forests and shimmering lakes through Western Canada.

Actress Pauley Perrete

Actress Pauley Perrete

Gibson Brands, Inc. is an iconic brand that is a mainstay in the music industry! They had exquisite Gibson Guitars on display, such a Les Paul, and music artists signed one to be auctioned off to benefit MusiCares.

Gibson guitars Les Paul

Gibson customized Les Paul guitars.

Gibson, a global musical and lifestyle-oriented company based in Nashville, Tennessee, creates products that enrich the lives of musicians, fans and consumers alike.

song writer estelle

Song Writer Estelle Jammin out with Gibson

Sis by Simone I. Smith gifted an 18K Yellow Gold over Sterling Silver.  Assorted Crystal colors on a 36in gold plated adjustable cable chain in many fun, trendy designs. Simone is also the wife of this year’s Grammy host, LL Cool J.

Jermain Duprey

Jermiaine Duprey wearing SIS.

Tisanoreica is the Italian comfort food diet that will have you feeling skinny and happy!

Recording artist Tyra Juliette (L) and musician Richard Tandy (R) tisanoerica

Recording artist Tyra Juliette (L) and musician Richard Tandy (R) enjoying their Italian goodies from Tisanoreica

Dorco debuted and gifted the world’s first 7 blade shaving razor system. Dorco offers premier shaving systems for men and women, as well as the most modern patented advances in wet shaving systems.

Singer Ashanti Dorco

Singer Ashanti at the Dorco Booth

Devicewear offers an assortment of protective cases and covers for phones and tablets including the new Just4U case allowing talent to upload a picture or design to create their own custom

Singer-songwriter Deborah Cox devicewear

Singer-songwriter Deborah Cox

Wowwee showcased The MiPosaur, a highly intelligent robotic creature with an incredible, evolving intelligence and personality.featuring GestureSense technology MiPosaur lets you control it with the swipe of your hand, the MiPosaur has sturdy MiP  (Mobile Inverted Pendulum) balance and comes with an interactive TrackBall equipped with BeaconSense technology.



With it, the MiPosaur can chase the trackball, play with it, guard it, as well as alter its moods depending on the various interactions.  The MiPosaur IScompatible with both iOS and Android smart devices, and will feature exciting and engaging games. Launching May 2015.

(L-R) Musicians Jason Wade, Rick Woolstenhulme Jr. and Bryce Soderberg of Lifehouse

Musicians Jason Wade, Rick Woolstenhulme Jr. and Bryce Soderberg of Lifehouse enjoying time with MiPosaur

Truth empowers youth to use their creativity to end tobacco use once and for all.  In 2000, 23% of teens smoked in the US. Today, that number is down to just 8%. This is an outstanding win, but the fight isn’t over yet. The Truth Finish It campaign is literally asking this generation to end smoking once and for all. This is a unique opportunity given that the truth “Left Swipe Dat” music video is debuting at this year’s GRAMMYs. truth collaborated with partners to design a custom skate deck and backpack to complement the #FinishIt campaign.

Musician Paul Stanley supporting the Truth vision

Musician Paul Stanley supporting the Truth vision

In the Gift Bag…

Marchon designer eyewear has a portfolio of winning brands and includes a wide array of prestigious fashion and sport labels that generate over 16 million frames sold annually.

Golden Door Artisan foods source all ingredients from local growers and processed at local facilities based in southern California without those nasty chemical preservations or artificial sweeteners. All of their jams are made in small batches, are non-GMO, all natural, organic, vegan, gluten and soy-free.

 Musicians Bryce Soderberg (2nd from L), Jason Wade (C) and Rick Woolstenhulme Jr. (R) of Lifehouse attends the GRAMMY gift lounge during The 57th Annual GRAMMY Awards

Musicians Bryce Soderberg (2nd from L), Jason Wade (C) and Rick Woolstenhulme Jr. (R) of Lifehouse attends the GRAMMY gift lounge during The 57th Annual GRAMMY Awards

PURELL Hand Sanitizer is an alcohol-based hand sanitizer proven to reduce 99.99 percent of illness-causing germs on hands and formulated to maintain and improve the skin condition, when soap and water are not readily available.

XO Mints are more than just breath mints. XO Mints packaged in a fashionable, ultra-thin slide tin, they’re the stylish and sexy designer mints stamped with “Hug Me” and “Kiss Me.”

Brooke’s Candy Company features Handmade all-natural gluten free Almond Toffee enrobed in the Finest Belgian Chocolate and topped with Fresh Roasted Almonds.

Arts & Scents are a highly energetic fragranced creation of art with a perfumed multi-use unique art piece bandana and a huge special edition finest fragrance bottle.

People Yearbook, a recap on all the news on celebrities during 2014.

Bowow LL cool J

Bow Wow and LL Cool J

Music Connection is an 80-page music trade magazine.

Jennifer Nicole Lee revolutionized the entire fitness industry by turning it upside down with her trademark slogan “Strong is the New Skinny!”,creating her entire Urban Streetwear Lifestyle brand called JNL Clothing. She has a passion for fashion, and a sickness for fitness.

Live Love Pop is a delicious healthy popcorn snack of 35 calories per cup, 3 simple ingredients, all natural, gluten free, free of preservatives, vegan, 100% wholegrain, cholesterol-free, Non GMO, peanut/nut free.

Sassy Strapps is a patent-pending women’s shoe accessory that keeps your shoes from slipping off and updates a basic pump with fashionable

Stickerwallet is a durable silicon wallet that you Simply Peel, Stick and Stuff the StickerWallet to your mobile phones or any smart device to safely hold your devices without damaging your device or leaving permenant marks. The StickerWallet allows you to conveniently hold your driver’s license, credit cards, money or other personal cards..

Physique 57 gifted their 3 barre-based mingle classes.

Carmex Moisture Plus fashion lip balms are super cute, fashion focused lip balms that pack unbelievable moisture in a tiny treasured stick.

Coal & Canary wooden wick candles.

PowerCube, the award winning redesign of the traditional power strip.

Rockin’ Wellness is a tasty, vegan, gluten-free smoothies created from the earth’s top superfoods that makes you feel great.

Sleepmints is a great tasting, melt-in-your-mouth mint scientifically designed to calm, relax and promote sleep.  A revolutionary new twist on the classic

Soletie is an eclectic collection of ties for the most stylish gentlemen! These are not your typical accessories. If you want to stand out, shop with Soletie!


Elektrokidz are the first ever music-inspired figurines whose hair dance to the beat of the music you are listening to!  There are six unique Elektrokidz in six unique finishes, Each with its own special hair movement that dances to the beat, so collect them all to be United by the Beat!

Memobottle A5 shaped reusable bottles – conveniently slide into your carry bag alongside your computer, books and valuables.  The balance between environmental responsibility and convenience.

Polar Loop is a 24/7 activity tracker that measures daily activity and exercise levels, monitors sleep, gives instant feedback and provides inactivity alerts. It is also the first waterproof and heart rate compatible activity tracker.

The NapAnywhere is a uniquely portable head support pillow created by a physician for the frequent traveler that conforms to the travelers shape for a great seat sleep.

NightBird Recording Studios at the Sunset Marquis Hotel.

Quincy Combs andy Vision

Quincy Combs .. Andy Vision

MyntSmile manufactures the first and only clinically proven toothpaste for Porcelain veneers crowns and bonding! Protect your investment and preserve your smile

California Good Clothing is “The Brand of the Conscious People.” The Official California Good Logo Hat is perfect for all those nature lovers, adventure seekers and outdoor enthusiasts.

2012 Carr Pinot Noir, Turner Vineyard, Sta. Rita Hills: Our deep ruby Turner Vineyard Pinot Noir has a subtle nose of ripe plum.  Fruit forward with a spicy mid-palate and fine, silky tannins that provide structure for the long finish.

Moo makes it easy to create beautiful, expertly crafted, business or personal stationery.   Alex Steinweiss revolutionized the music industry when he designed the first illustrated album cover in 1940.. MOO pays homage to the man and his legacy with their limited edition collection of mini album covers curated from some of Steinweiss’ finest designs. The collection is produced on MOO’s Luxe Square Business Cards.

Mollie Kellogg Creative with her sassy red hair and bright pink flowers, Ginger Anxiety’s Selfie is a recent addition to creative sorceress Mollie Kellogg’s Incognito Witch series, celebrating hidden magick; the vibrant luminescence of the original mixed media painting is captured in a dye-infused aluminum print.

JBL Clip rechargeable portable wireless speaker.


Candy Vixen gifted a gift certificate for a custom candy buffet and dessert bar.

Mysterium Music gifted 3 CD’s from 10 time GRAMMY-Nominated pianist/composer, Peter Kater.

“… And I Breathed – My Journey from a Life of Matter to a Life That Matters.” The memoir of former CEO of Global Music at Live Nation, Jason Garner shares his journey from trailer park to concert promoter to sitting cross-legged with spiritual gurus … and finally learning to breathe.

Rockin’ & Roastin’ gifted their 100% organic certified coffee line created by Aerosmith drummer, Joey Kramer.

Naked Undies gifted one of Oprah’s favorite things, an eco-friendly essential, made in the USA, that are the ultimate in sophisticated, luxurious lifestyle wear.

Faucet Face is a leading marketer of reusable, environmentally friendly glass water bottles that wont leach chemicals, are both durable, stylishly designed and best of all, contribute to the reduction of single use plastic bottles.

Hydroxycut gifted an assortment of weight loss products from Hydroxycut including  Hydroxycut Drops, Gummies, Lean Protein Bars and Lean Protein Shakes.

Chair of the National Recording Academy's Board of Trustees Christine Albert

Chair of the National Recording Academy’s Board of Trustees Christine Albert

Archibald and a cast of colorful characters come to life searching for the “Next Big Thing”.  Follow their feather-raising adventure while they travel to amazing places, meet incredible friends and learn one BIG lesson in the first illustrated children’s book by Emmy-winning actor Tony Hale (Veep, Arrested Development).  These are autographed copies by Tony Hale.

Thumb cookies are a perfect “to go” box of tiny handmade Minnesota butter cookies with a Brooklyn twist. Each little cookie is hand rolled and finished with a thumb print from Robyn and her mother Barb.

Live Natural Live Well gifted an Aromatherapy massage and nutritional consult by acupuncturist Heather Lounsbury.

LULU DK gifted Jewelry-inspired temporary metallic tattoos.

Ventura Lipo-light is the latest in non-invasive L.E.D. light technology. Lose 3-9 inches in as little as 3 weeks!  (Individual results vary.)

TAGS, fashion’s home on the Sunset Strip.

Auto Detail Supplies Outlet gifted Auto detail supplies.

Braccialini gifted Carina, the car-shaped bag that  is a small masterpiece of Italian design.

Musicians (Top) Tom Higgenson, De'Mar Hamilton, Dave Tirio. (bottom) Tim G. Lopez and Mike Retondo of Plain White T's

Musicians (Top) Tom Higgenson, De’Mar Hamilton, Dave Tirio. (Bottom) Tim G. Lopez and Mike Retondo of Plain White T’s

Lat & Lo are Custom handcrafted Cuff Bracelets inscribed with the latitude longitude coordinates to their special place on earth. Wearable memories handcrafted to order in the USA.

Hazel Lane delivers the best of locally made, sustainable, eco-friendlier, chic items to your doorstep monthly. It’s like a Birchbox meets Etsy with a dash of your BFF! This box features some of our favorite Cali-made goods from the Bay Area to the Beaches of LA.

Chocolatines Single-Origin Chocolate Collection.

Reset Yourself helps you discover how your hair can change the way you EAT forever and empowers you with your own healthy living blueprint for a vital and vibrant life.

The iconic Blackwing 602 pencil was the pencil of choice for many award-winning creatives throughout the 20th century. After being discontinued and subsequently commanding up to $40 for a single pencil, Blackwing pencils are back for a new generation of writers, artists, musicians and people who appreciate the craftsmanship of a well-made good.

Lalo Fitness gifted 3 sessions with fitness expert and certified trainer, Lalo Fuentes.

A 50,000 meal donation of Halo Vigor and Spot’s Stew pet food from to animal shelters on behalf of GRAMMY presenters and performers (collectively) . . . a $31,000 value!

Exclusive GRAMMY Celebration Gift by DÉJÀ VU SWEETS

Déjà vu Sweets Glam Cake Pops are bite size perfection as each nibble, will make you come back for more. And even those who aren’t GRAMMY presenters or performers will be treated to a sweet gift of their own from Déjà vu Sweets when they attend the GRAMMY Celebration — The Recording Academy®’s official After Party.

Distinctive Assets was established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond. For more information on Distinctive Assets visit

The Recording Academy's Vice president of production and process management Branden Chapman

The Recording Academy’s Vice president of production and process management Branden Chapman

The Recording Academy® was established in 1957 and is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent recognized award ceremony for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs.

The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on Google+, Instagram, Tumblr and YouTube.



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