Finding memorable destinations to Great Britain has never been easier. Expedia’s ‘Find Your Storybook’ co-branded destination campaign showcases Expedia’s offerings and inspires tourism across Britain. Discover some of the enchanted locations Britain has to offer; the magical lure of Scotland, Wales and London, which draws upon the parallel between reality and the fairytales of castles, knights and queens.
VisitBritain, the national tourist board for England, Scotland and Wales, and Expedia.com, the world’s leading online travel company, have teamed up to inspire even more Americans to visit the U.K. “Find Your Storybook” is the latest expression of Expedia’s brand platform ‘Find Yours’ which focuses on the personal, emotional and transformational experiences found through travel.
Britain is less than 1,000 miles from tip to tip, but the sheer variety of scenery, culture and history you’ll discover in these islands is staggering. Britain is a place where poetry is written in the landscape, where stories of days gone by live on in the stones of ancient castles and where 21st-century fashion and the coolest culture meet historic icons from Big Ben to Edinburgh Castle and the great British pint.
“Find Your Storybook” demonstrates that, through Expedia’s superior technology, you can write and create your town story, bringing imagination to life and creating memories for life. It’s like having your own private travel concierge.
You’ll find a warm welcome to Great Britain at VisitBritain.com.
Save up to 30% on your flight and hotel to Great Britain.
“The U.K. is a top international destination for American travelers, who are attracted to our unique culture, heritage and countryside,” Karen Clarkson, Vice President of VisitBritain for North America stated. “Working with Expedia in the U.S. market, which is by far the most valuable in terms of visitor spend in the U.K., gives VisitBritain the opportunity to demonstrate all the magical experiences Britain has to offer travelers, on a platform that makes booking vacations easy.”
“Britain’s historic venues have been the setting for a wealth of captivating stories, from Harry Potter to Downton Abbey, so, when looking for locations that would move others to start their own storybook, Britain was a natural choice,” commented Noah Tratt, Vice President, Expedia Media Solutions. “We are very pleased to be partnering with VisitBritain on this innovative campaign and confident that together we will inspire more Americans to find their British storybook.”
This partnership is part of a larger global program between VisitBritain and Expedia in additional markets outside the U.S. including Brazil and Europe.
The following locations were used:
London – Westminster Bridge
Scotland – Loch Ness and Inverlochy Castle
Wales – Cynghordy Viaduct train ride
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Written by Jane Emery