Arts & Culture

ALOR® Swiss Watches Sponsors LA Confidential Pre-Emmy Soiree Benefiting St. Jude Children’s Research Hospital

Sean Combs, LA Confidential, Mr. C. Beverly Hills, ALOR Watches

LA Confidential hosted a star-studded pre-Emmy party, sponsored by  ALOR® poolside at Mr. C. Beverly Hills right before the Emmys. The soiree was hosted by LA Confidential’s and featured it’s Fall cover.

Lounge sponsor ALOR® International Ltd. is a luxury jewelry company founded in 1979. It’s known for its 18kt Gold and stainless steel cable designs. At the Emmy event, they presented the launch of its new collection of Swiss-made timepieces aimed at women: ALOR® Swiss Watches. Jesse Tyler Ferguson, LA Confidential, Mr. C. Beverly Hills, ALOR WatchesCelebrities were gifted ALOR Swiss Watches from their new Fall/Winter 2013. With a classic design aesthetic, contemporary styling and ease of wear versatility,  they consist of six watch classifications; 1979, ALOR, CAVO, VALENTI, FORTE and EliteSub.

Individual styles feature fixed and movable dual bezels, chronographs, signature stainless steel cable bands, ceramic and steel bracelets, leather straps, yellow and rose gold and diamond embellishments. While several of the timepieces can be worn by both men and women, the brand’s emphasis is on women and the designs are intended to pay homage to the woman who in her busy daily life deserves to take some time out for herself.

This is evident in the brand’s tagline, “It’s about time, It’s about me.” The ALOR Swiss Watch price points range from $695 to $4,000 and will be available at retail nationwide in mid-October. To view the full collection, visit Morene-Baccaren

Emmy nominee Morena Baccarin of Showtime’s award-winning Homeland host the event. The glowing ‘mommy-to-be’ wore an enchanting pink dress which enhanced her ‘very there’ baby bump.

The chic event, which included a live performance by The Earth Harp Collective was to benefit St. Jude Children’s Research Hospital. St. Jude strives to advance cures and prevention through thorough research, treatment, and education in order to prosper as a whole and find a cure.

St. Jude Children’s Research Hospital was created in 1962 by Danny Thomas. Currently the hospital is not only changing the lives of children locally but it is changing the lives of others worldwide.

Besides celebrities enjoying ALOR Swiss watches, these other brands were onsite showcasing their glamorous products: Built on their reputation from producing extravagant runways,  Moroccan Oil prides itself in using the best natural ingredients designed to be both simple and effective. Moroccan Oil was giving touch ups and healthy hair tips for ultimate transformations.

Front Porch Pops is a mobilized cart of popsicles that are handmade and completely addicting. Composed of unique custom flavors such as: Dark Chocolate, Sea Salt, Monkey Gone to Heaven, Lemon Raspberry Cheesecake, and others, Front Porch Pops was the perfect cool treats for attendees to enjoy to beat the LA heat. The mobilized cart was on site giving out both adult popsicles and non-alcoholic popsicles.

DJ Keith Wilson

DJ Keith Wilson

Celeb attendees included: Jesse Tyler Ferguson, Justin Mikita, Harry Hamlin, Lisa Rinna, Katherine McPhee, Sean ‘Puffy’ Combs, and Constance Zimmer. As always the LA Confidential soiree was a success and the perfect way to not only celebrate the beautiful and glamorous Morena Baccarin being the Fall cover but also Emmy weekend!

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