Distinctive Assets once again presented their annual Official Gift Bag and Backstage Gifting Lounge for the 55th Annual GRAMMY Awards, sponsored by MTG . The event took place onsite at the Staples Center during three full days of rehearsals for music’s biggest night.
Lash Fary, founder of Distinctive Assets had this to say about the event, “to be part of music’s biggest night on any level is as thrilling today as it was when we created the first GRAMMY Gift Bag more than a decade ago. It is particularly gratifying that this specific event is viewed by the industry as the crown jewel of celebrity gift lounges.
Japanese brand MTG was the GRAMMY Gift Lounge Sponsor, and gifted Re-Fa Platinum Electronic Roller, which helps achieve younger-looking and firm skin. This device is quite phenomenal in that it is based on the science that our bodies have a natural bio-current. As we age, our body’s ability to produce this bio-microcurrent weakens and our skin ages. This solar-powered unit stimulated the bio-microcurrent in our skin. Available in the U.S. for the first time ever.
MTG also gifted GLALENT Platinum Ion Mist device. The device produces mist that moisturizes deep under the skin. The device is portable and when lotion is added can produce ultrafine micro-particles. By generating hydrogen the device produces beautiful-looking skin. For more information please visit www.jp-hotnow.com.
This year’s gift lounge was set up once again by event producer Pam Morrison. Pam in collaboration with Seyie Putsure of Seyie Designs, created a Zen Fantasy-themed garden to accentuate luxury and style for celebrities and VIPs. Seyie also worked closely with vendors such as Niche Modern, Domaen and Big Red Sun to add complete style and elegance to the event. All guests received a $7,400 gift certificate from Seyie Designs to fill their homes with furnishings that are both functional and stylish.
Along with the generous gift certificate guests were able to take home other luxurious gifts that included:
Jäger iOsonic was onsite and gifted celebrities with their toothbrush and teeth whitening system by Bling Dental. Raymond Frye, DMD General Dentist, founded Bling Dental, which produces the best electronic toothbrushes. Jäger iOsonic’s toothbrushes help to remove plaque from your teeth by using the latest technology. The Jäger iOsonic also comes with a UV Sanitizer that kills 99.9% of bacteria on brush heads. www.blingdentalproducts.com
Raymond Frye, DMD General Dentist
Devicewear gifted celebrities their sturdy and practical iPhone and iPad cases. Devicewear never lets any of your electronics go naked. The brand has a large amount of styles and colors to choose from allowing everyone to protect cellphones, iPods, or tablets. Devicewear is available for iPhone, iPad, Kindle, Nexus, Nook and Samsung. Like them on Facebook or for more information visit www.devicewear.com.
Trendy fashion, accessories and Jewelry Gifts Included:
New Era was onsite gifting their famous headwear. New Era is world-famous and the leading manufacturer in sport team hats. Being the world leader in headwear, New Era continues to produce different styles suitable for any sports fan. Customers of New Era are also able to customize their headwear or choose from a countless number of designs and colors. To purchase New Ear headwear or for more information please visit www.neweracap.com.
Carlito’s Brand gifted celebrities a pair of one of a kind tennis shoes. The tennis shoes are hand illustrated with vibrant colors and trendy designs. The classic style shoe is perfect for both men and women and features a limited edition touch. Jeanette Longoria hand painted each pair with attention to detail and style. carlitosbrand.com
D’Milikah Swimwear gifted celebrities with their luxurious swim line. Every swim piece is made with the highest quality fabrics including Lycra. Each piece is made to fit a woman’s body-accentuating curves and enhancing every figure. D’Milikah’s 2013 styles were exclusively featured at this years celebrity style lounge. www.dmilikah.com
D’Milikah Swimwear
Locally Grown, Globally Known or LGGK Apparel is quality clothing made in the United States. The brand focuses on genuine American clothing that lasts. The company also brings focus to change in the USA by helping out as many American’s as possible. LGGK has teamed up with Starkey Hearing Foundation to help deliver the gift of hearing to those affected with hearing loss. www.lggkcompanies.com
Solstice Sunglasses gifted celebrities and VIPs with a pair of the best designer sunglasses. Solstice features the most luxurious styles including GUCCI, Channel, and Marc Jacobs among many others. The styles come in women’s, men’s and children’s frames. Guests were also given an exclusive sneak peak of Polaroid Plus courtesy of www.safilousa.com. To see the entire Solstice collection please visit www.solsticesunglasses.com.
The music was in the capable hands of DJ Young!
4 Leaf Clover and KeepAmerica.com gifted celebrities with one of their fun clover handbags. All products are exclusively made in the United States and feature different items from jewelry to fashion and even pet products. KeepAmerica.com is the number one source for everything made in the USA. The company has helped to create jobs and produce quality American made gifts.
Simone I. Smith Jewelry presented their amazing jewelry collection with a message. Simone I. Smith produces elegant jewelry that allows women to advocate strength, integrity and style. The jewelry company also features a one of a kind lollipop charm that helps raise money for those affected by cancer. Simone has teamed up with the American Cancer Society to bring style and charity together. www.simoneismith.com
Other luxury gift items included:
Les Paul Jr. Guitar signed by music stars to be auctioned off by GRAMMY Foundation.
Gibson Guitars was onsite auctioning off one of their famous Les Paul Jr. guitars signed by musicians. Gibson Guitars are sought out by some of the most famous musicians with their iconic Les Paul line. Gibson products come in a variety of styles and began with electric guitars but have since expanded to acoustic guitars and other musical instruments. www.gibson.com
Fabulous original Les Paul Guitar, part of Gibson’s tribute to Les Paul
Chakalates and Khana Sutra gifted celebrities and VIPs delicious chocolates and candles. GRAMMY Winner Chaka Khan created a delicious chocolate that she says is “sweet for the heart and soul.” The candy is exclusively sold and comprised of antioxidant rich dark chocolate. Chaka Khan’s candles Khana Sutra were created to soothe the mind and relax your senses. Each candle fragrance creates a balance between scents while burning and scents while cold. www.chakakhan.com
Bonita Platinum Tequila gifted celebrities with a bottle of the world’s finest tequila. The tequila is distilled 5 times and bottled in pure crystal. The product was made especially for those who enjoy the finer things in life. Bonita Platinum Tequila is an age-old drink for the modern sophisticated person. www.bonitaspirits.com
Diet Pepsi was onsite giving everyone the chance to enjoy their famous diet soda. Diet Pepsi was formed in 1964 and has been popular ever since. The soda comes in a variety of sizes and different unique flavors to choose from. Diet Pepsi contains no sugar and no calories but still maintains the same great taste we all love. For more information please visit www.pepsi.com/dietpepsi.
Luden’s gifted celebrities with their soothing throat drops and a cashmere scarf. The company advocates the difference between the throat drop and the cough drop. Luden is a throat drop produced to sooth soreness or pain in the throat, and not a cough drop which helps reduce coughing. Luden’s famous throat drops have been soothing soar throats for the last 130 years. The throat drops come in a variety of flavors that include wild cherry, orange, mixed berry, and wild honey. www.ludens.com
Celebrities and VIPs were also given a chance to win a “supersized” gift courtesy of a special GRAMMY Gift Lounge Sweepstakes. To top off their amazing gifting lounge experience celebrities were given a pre-made GRAMMY Gift Bag that included everything they will need from unique treats to useful products. The gift bag included items from: Diet Pepsi, Live In Fitness Enterprise also known as LIFE, Hydroxycut Gummies and Sprinkles, NJOY King, Music Connection, Solstice Sunglasses, Hilton Hotels and Resorts, allonymous earrings, EZdetailer, Brazilian Heat, Buoy Tags, JNL Clothing and Fusion, Travalo Touch Perfume Atomizer, Shavetech USB Shaver, Chubby Chipmunk Hand-Dipped Chocolates, The GoSmart Stylus, Touchfire iPad Keyboard, Hickies, Kyoku for Men, M3K Beauty, Rouge Maple, Celerity Acupuncturist and Nutritionist Heather Lounsbury, Cha-Cha Chic, The Broot, Luden’s IDAPT iPhone 5 lightening tip, Rohto Cooling Eye Drops, Happy one the Ground: 8 Days at GRAMMY Camp DVD, JBL by Harman, Heathrow by Invitation, Le Petit Cirque, Imanta Resorts, Slimware, The Urban Smith, Born Free USA, Westwood Music, Lola’s, The Green Garmento and Vlado Footwear.
The 55th Annual GRAMMY celebrity attendees included:
AJ McLean, from the All America Rejects Nick Wheeler and Tyson Ritter, Anthony Hamilton, Alabama Shakes’ Brittany Howard, Alexa, Ashanti, Bobby Wagner, Boys II Men’s Shawn Stockman, Chick Corea, Chaka Khan, Chuck D, Damian Marley, Daymond John, DJ Z-Trip’s Zach Sciacca, Dominic Monaghan, Dr. Drew, Dr. John, Desperate Housewives OC’s Lynn Curtin and Peggy Tanous, Eight Blackbird’s Lisa Kaplan, Matt Albert, Matthew Duval, Nick Photinos and Michael MacCaferri, Ed Sheeran, Fall Out Boy’s Andy Hurley, Joe Trohman, Patrick Stump and Pete Wentz, from the Foo Fighter Jessy Greene and Rami Jaffee, FUN’s Andrew Dost and Jack Antonoff, Greg Grunberg, Hugh Masakela, Janis Ian, Justin Timberlake, Jimmy Jam, Joey Fatone, Jaunes, Kimberly Elise, Kaskade (Ryan Reddon), Kenny Garret, Kenny Latimore, Krishna Das, LL Cool J, Manuel Valera, Maroon 5’s Matt Flynn, PJ Morton and Sam Farrar, Miguel, Mikky Ekko, from Mumford & Sons Winston Marshell, Ben Lovett, Marcus Mumford and Ted Dwane, Neil Patrick Harris, Phil Keoghan, Preservation Hall Jazz Band’s Joseph Lastie, Ben Jaffe, Daniel Farrow and Freddie Lonzo, Robert Knepper, Ryan Beatty, Stanley Clarke, Sting, T-Bone Burnett, Terrel Owens, from the Lumineers Ben Wahamaki, Jeremiah Fraites, Neyla Pekarek, Stelth Ulvarg and Wesley Shultz, The Wanted’s Jay McGuiness, Max George, Nathan Skyes, Siva Kaneswaran and Tom Parker, Tim McGraw and Faith Hill, Tom Morello, Travis Barker, Tyrese Gibson, from the Zac Brown Band Chris Fryar, Clay Cook, Coy Bowles, Daniel De Los Reyes, Jimmy DeMartini, John Hopkins and Zac Brown, and Ziggy Marely.
More on Distinctive Assets:
Distinctive Assets is an LA-based entertainment marketing company focused on bringing incredible lounges to celebrities and VIPs. Founded by Lash Fary in 1999, they feature the best gifting bag experience and backstage access to pre-award show events. Distinctive Assets also provides product placement, product introduction, event production, public relations and branding opportunities for different vendors especially those working in the entertainment industry. www.distinctiveassets.com
More on this year’s GRAMMY Awards:
This years GRAMMY Award show was hosted by two-time GRAMMY winner LL Cool J at the Staples Center on February 10, 2013. Special appearances by A-List celebrities included Jennifer Lopez, Beyoncé, Tim McGraw and Faith Hill. Music’s biggest night was celebrated with the world’s best musicians that included The Black Keys, Carrie Underwood, Mumford & Sons, Miranda Lambert, The Lumineers, Rihanna, FUN, Jack White, Elton John, Justin Timberlake, Taylor Swift, Ed Sheeran, Dierks Bentley and more. www.grammy.com
About the Recording Academy:
The Recording Academy is made of up musicians, songwriters, producers, engineers and recording professionals all working together to create the best quality music for everyone to hear. Formed in 1957 they are most popularly known for The GRAMMY Awards. The Recording Academy recognizes musical excellence and strives to bring forth professional development, cultural enrichment and human service programs to the music world. Follow them on Twitter @TheGRAMMYs, like “The GRAMMYs” on Facebook or join one of their other social networking groups including Foursquare, GetGlue, Google+, Instagram, Pinterest, Tumblr, and YouTube. For more information please visit www.grammy.org/recording-academy.
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