Southern Comfort Launches Bold Black Cherry
Summer is here and black cherries are in season. A classic favorite spirit, Southern Comfort has capitalized on this classic summer fruit by the launch of their newest flavor: Southern Comfort Bold Black Cherry. The mixture of whiskey and cherry flavors in Southern Comfort Bold Black Cherry will hit the shelves this month, June 2012.
“The launch of Southern Comfort Bold Black Cherry continues the brand’s innovation with new flavors which began with Southern Comfort Lime in 2010 and continued with Southern Comfort Fiery Pepper last fall,” said Mark Bacon, VP, Managing Director, Southern Comfort. “We feel Bold Black Cherry will recruit new consumers into the Southern Comfort franchise who enjoy a distinctive flavor profile in their cocktails.”
Southern Comfort was created by New Orleans bartender, Martin Wilkes (M.W.) Heron in 1874. After experimenting with a variety of fruits, spices and other spirits, Heron struck on the perfect combination creating a one-of-a-kind blend of whiskey, fruit, and spice flavors. The new Bold Black Cherry product carries on Southern Comfort’s heritage as the leader in the flavored spirit category. The combination of dark fruits with Southern Comfort is perfectly served with cola to enhance the rich, complex flavor.
Infused with natural cherry to deliver an authentic taste that’s smooth and invigorating, Southern Comfort Bold Black Cherry has been designed to appeal to a broad age range and meet consumer demand for great tasting, unique flavors.
For a sizzling summertime sipper utilizing Southern Comfort Bold Black Cherry, here is a recipe created by Southern Comfort:
SoCo Bold Black Cherry & Cola
2 oz. Southern Comfort Bold Black Cherry
4 oz. Cola
Lemon Wedge
Fill a glass with cubed ice. Pour in Southern Comfort Bold Black Cherry. Add Cola and garnish with lemon wedge.
About Southern Comfort
Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand. For more info, visit SouthernComfort.com and facebook.com/southerncomfort.
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Written by Lanee Neil
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