HAWKEN® (Game) Haven Hit LA for a 3-DAY Activation Offering an All-Access Pass to the Hottest Ticket in Town during the E3 Convention
Continuum Entertainment Group proudly produced the HAWKEN® (Game) HAVEN, for the first time ever, at a 3-day event celebrating the upcoming release the of the virtual game on 12.12.12. The event was a 3-day inaugural event during the 2012 Electronic Entertainment Expo (E3). HAWKEN® HAVEN was presented by Adhesive Games and Meteor Entertainment in association with Machinima.
HAWKEN® HAVEN was a truly interactive lounge that offered media, celebs, high profile gamers, entertainment executives, and some select few E3 attendees a chance to experience the daytime lounge Tuesday, June 5th, – Thursday, June 7th to camp out, relax and take it all in. The HAWKEN® HAVEN provided the guests an opportunity to play the highly anticipated HAWKEN®, the action-packed first person shooter mech game. The game captivated its audience and is anticipated to take Hollywood by storm.
Ear snacks were served up HOT by guest DJs and Ping Pong. The patio hosted a happy hour with appetizers and signature cocktails by El Cartel Tequila, Svedka Vodka and Singha Beer, which was highly needed due the amount of traffic in LA during E3. ASTRO Gaming (a division of SkullCandy) gifted their Scout Backpack from their Transport Series which includes an A*Star in-ear headset for press and talent. HAWKEN® HAVEN nightlife served up musical performances from Mix Master Mike of the Beastie Boys presented by Machinima on June 5th. BlackBook Magazine presented June 6th celebrated the launch of their June/July Comeback Issue, where Josh Brolin is the cover.
UBER provided pick up for celebs and press by appointment only. Performers and celebrity guests included: Mix Master Mike, Snoop Dogg, Lucas Till, Kevin Alejandro, Scott Porter, Clinton Sparks, Glen Powell, Brea Grant, Brett Davern, Andrew Bowen, Peter Shinkoda and Jena Sims (“Attack of the 50 ft Cheerleader”), to name a few.
HAWKEN is a free to play multi player mech combat game, that is filled with loads of action, and will be launching on 12.12.12. The game is fast paced, and gives user the opportunity to experience and pilot a heavy war machine, in a fast paced environment, but nonetheless being strategic at the same time. For more information, check out www.playhawken.com
Khange Lee, formerly of project onset, is Creative Director and founded Adhesive Games which is an independent game studio located in Los Angeles, CA. HAWKEN, will be the studio’s premiere title, which will launch on 12.12.12 and will be free to play. For more information about Adhesive visit www.adhesivegames.com.
Meteor Entertainment is based in Seattle WA, and is a newly formed video game publisher focused on building out a top tier roster of talent to successfully publish F2P games globally, with an emphasis on compelling content and setting the standard for customer service and community engagement. Mark Long CEO and Video Game veteran leads Meteor Entertainment. Meteor’s 12.12.12 launch of HAWKEN, created by Adhesive Games, will be the first of its kind. Visit Meteor Entertainment www.meteor-ent.com and be sure to play at www.playhawken.com.
Serious gamers know Machinima as the dominant video entertainment network. Machinima reaches over 168 million viewers a month, has over 1.6 billion video views, and is the #1 entertainment channel on YouTube. Machinima’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. The company is backed by Redpoint Ventures and MK Capital, and is based in Los Angeles, California. Visit www.machinima.com for more information
The mission of ASTRO Gaming is to produce the world’s finest gaming equipment. Some of ASTRO Gaming’s products include an award-winning line of headsets including the A40, the A30 and the A*Stars, the newest in-ear headsets. Each of ASTRO Gaming’s headsets can be paired with the company’s proprietary MixAmp or wireless MixAmp 5.8. The ASTRO Gaming A40 Audio System is the official headset of the MLG Pro Circuit. If it is time for a upgrade with your headset you should get rid of that old pair of headphones and upgrade to an ASTRO Audio System.
Continuum Entertainment Group (CEG) is a bi-coastal creative agency specializing in production/ development, management, and branded entertainment. CEG serves each of its clients by operating as a “one-stop shop,” utilizing distinct multi-market capabilities. From digital marketing and PR to deal procurement and film & television development; CEG houses it all in single-minded network that produces measurable results, maximum brand exposure, and motivated audiences, hence the name. CEG’s Branded Entertainment division yields repeated client success by refining and articulating innovative, tangible ways to connect with their audiences. Continuum’s unique stratagem also allows for talent and brands to converge with new consumers via their own respective communication networks; leveraging exclusive offerings, programming & content capture, and top personalities. For more information, visit us at www.cegworld.com.
Q & A session with HAWKEN creators Khang Le and Jason Hughes (taken from past interviews)
Q: What inspired the creation and the look and feel of HAWKEN?
JH: Everyone here at the studio is a big mech fan and there are so many great games out there to be inspired by… Mechwarrior, Virtual On, and Phantom Crash. There are some very distinct gameplay styles in the genre and a goal was to create a modern feeling mech game that balanced the faster pace of some past mech titles with the more simulation type experience that others offered. Visually, its so easy to inspired by the great stuff like Blade Runner, District 9, Ghost in the Shell, and Tekkon Kinkreet. These all have the worlds that are dirty, memorable and yet still feel very grounded in reality, a key flavor of HAWKEN.
KL: Our limited resources also heavily influenced the overall visual style of the game. I designed the environment style around kitbashing like the old Star Wars. It works well for us since the game isnt grounded in reality, we can jam random things together and make it visually pleasing. I also like the look of old broken down machines. Not so much the cool and shiny humanoid robots. I want it to look as if our mechs were built in WW1, Frankensteined together, on the verge of breaking apart.
Q: How are you keeping this from being a “Pay to Win” game?
JH: Pay to win is a term that does surface on occasion when someone discusses a free to play game. It is a direction one can take with a game but its not one that we want. We don’t think it will really do HAWKEN players much good in our eyes, and hurts us as result. We will have content for sale of course which will focus on the customization and help provide additional options for the player on what they want their experience to be like. While we havent released many details about what will be available, we do have a point system where players can still acquire the additional materials through game progression if they choose.
I was able to sample HAWKEN and it was truly an awesome experience. It’s a fast paced first-person gaming experience, so you need to have quick reflexes to keep up with others, or your game will be history!
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Written by Marc Chamberlain