Skateboard legend Rob Dyrdek, along with creative partners Pete Fox and Jerome Mage, unveiled their brand new sunglass line, IVI, with a splash at a private residence in Beverly Hills.
[youtube]https://www.youtube.com/watch?v=3BbH9I8UMIU[/youtube]The evening kicked off with a sunset performance by LA’s favorite girl rock band, BLEACHED. Dyrdek was overjoyed with the support from personal friends and guests that stopped by to congratulate him on the line, including Brody Jenner and Ryan Schekler, as well as several notables of the extreme sports word like motor cross star, Josh Hansen. Dyrdek hung with the crowd and was seen giving high fives through out the evening celebrating the official launch.
Guests partied into the the early hours of the morning, checking out the display cases of the new line stationed around the venue and enjoying an array of delicious catered food.
Reality star, Taylor Armstrong and actors Anton Yelchin and Michael Rosenblum were thrilled to get their own pair of sunglasses, before the line officially launches to the public on the IVIvision.com website.
You can catch Rob Dyrdek on his hilarious MTV show, ‘Ridiculousness’ – MTV, 10PM ET), which finds Rob giving his funny commentary and energetic spin only like Dyrdek can on some hilarious amateur viral videos.
