LA-based Distinctive Assets, the original entertainment marketing company which began the phenomenon of celebrity gifting and swag gift suites over a decade ago, once again presented the official backstage gifting lounge and gift bags for the 54th Annual GRAMMY Awards®. Always with a new delightful theme, Distinctive Assets gave new meaning to the phrase, “kids in a candy store” – or celebrities when they visit a gift lounge, ala the candy-coated gift suite. The legendary show’s presenters and performers were treated to fabulous thank-you gifts in acknowledgment of their participation…all within a gift lounge decorated to look like an actual candyland gift oasis. (Photo Credit: Alison Buck/WireImage)
The Grammy Gift Lounge presented by LASIO Professional Care was open to presenters and performers during rehearsals. LASIO gifted complete hair care sets including: HYPERSILK Replenishing Shampoo, HYPERSILK Smoothing Balm, HYPERSILK Wave Activator, LASIO ProStraight Ionic Flat Iron, Rio De Keratin Release Yourself! Cocolada Keratin Treatment Kit (Contains Life is a Beach Shampoo, Take Me Away Conditioner, and Release Yourself Cocolada Keratin Treatment and a gift certificate for a FREE LASIO Professional Keratin Treatment valued at $500. www.lasioinc.com
Distinctive Assets produced the official talent gift bags and backstage gift lounge for the 54th Annual GRAMMY Awards®. Distinctive Assets, with the theme “Kids in a Candy Store†illustrated that celebrities are like kids in a candy store when they visit a Distinctive Asset gift lounge. It was a candyland of gifts no doubt.
“To be part of Music’s Biggest Night on any level is as thrilling today as it was thirteen years ago when we created the first ever GRAMMY Gift Bag,†says Distinctive Assets’ founder Lash Fary. “We always look forward to introducing talent to an array of companies with great gifts to share . . . ranging from up-and-comers to tried-and-true brands celebrities already love.â€
Acclaimed event producer Pam Morrison oversaw setup and production for the tenth year. This year, Pam was joined by Seyie Putsure of Seyie Design with ten years of experience in high fashion and interior design. As the exclusive interior designer of the Official Gift Lounge, Seyie created the special “candyland†themed environment along with the help of some of her favorite home furnishings and accessories vendors: Domaen, Brueton LA, Niche Modern, Plug Inc., L.A. Art Machine and CRYPTIK.
This year’s GRAMMY talent that attended the gift suite were top musicians and notable celebrities in all genres. Coldplay, Rihanna, Paul McCartney band members, Lady Antebellum, Jason Aldean, Jane Seymour, the Band Perry, Neil Patrick Harris, Weird Al Yankovick, Kelly Clarkson, Nicki Minaj, Foo Fighters, the Beach Boys, E Street Band, Maroon 5 and Bruno Mars were just some of the talent that stopped by.
Grammy Award Gift Lounge Swag
Invited guests scooped up thousands of dollars worth of amazing gifts. These gifts were graciously given to official presenters, nominees and performers of the 54th Annual Grammy Awards…
GIBSON GUITAR – Displaying selections of all their iconic guitars, different artists played and entertained by default. Gibson Guitar – a standard in the music industry. The Melody Maker Special, that was gifted to the nominees and presenters, offers all the no-nonsense, slab-bodied styling of the original Melody Maker, but is updated with the legendary P-90 pickups as found on the Les Paul Special, as well as a full-sized Les Paul-style headstock. With these features, and a choice of four gorgeous nitrocellulose satin finishes—Cherry, Yellow, Ebony, and Blue Stain—the Melody Maker Special gives you outstanding value in a genuine, USA-made Gibson electric guitar. It was a musician’s haven. www.gibson.com
BELLDINI – A Los Angeles fashion company for 30 years, Belldini’s comfortable, chic women’s appare were on display for all to love. Their popular collections go from home to office to red carpet with ease and style. The stars loved this line! Many had mentioned they had worn pieces from the line in the past as well. It’s no wonder, as Belldini is a best-kept secret! Daryl Hannah could not get enough Belldini. She spent time trying on all different styles and sequins tops. She was so excited about her new sweater that she left the lounge wearing her new Belldini cardigan. www.belldini.com
SOLSTICE Sunglass Boutique – Hottest styles from the new Spring 2012 sunglass collections available at SOLSTICE Sunglass Boutique, including Carrera, Juicy Couture, Kate Spade, Marc by Marc Jacobs, Marc Jacobs, Tommy Hilfiger and more. The celebrities, of course, couldn’t resist SOLSTICE. Nicki Manaj’s stylist kept frantically calling her for her scheduled fitting back at their hotel, but the mellow pop star couldn’t resist the trays of sunglasses that were presented to her by Solstice Sunglass Boutique and Safilo Group in the parking lot of the Staples Center after her rehearsal for the Grammy Awards. Sitting pretty in the driver seat of her pink Bentley, the singer used the visor mirror for reflection and to make her selection, and finally chose a pair of hot pink Kate Spade cat eye sunglasses that match her car exactly. She sufficed her sunglass fix by also throwing in a pair of white Carrera shields and Alexander McQueen coral aviators. www.SOLSTICEsunglasses.
NEW ERA -New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. www.neweracap.com
ESP - Non-toxic, eco-friendly, and reusable products to keep your food and drink chemical free while on-the-go. Gift certificate redeemable for more non-toxic kitchen and on-the-go products. Gift sets will include glass water bottle, stainless steel snack container, reusable snack bag, reusable utensil set, reusable produce bag and a $200 gift certificate. www.liveESP.com
SEYIE DESIGN – Interior design services to bring Fashion & Function into homes. Seyie has over 10 years of experience in high fashion and interior design, and began her career as an executive with Dolce & Gabbana and Chanel in New York City.  Seyie Design was founded in 2007 to bring fashion and function into residential and retail environments. www.seyiedesign.com
BUTTERFLY TWISTS – Stylish and functional foldable, transitional ballet flats that is glam enough to wear with couture evening gowns of the red carpet and after party dresses. Designed in the heart of the London fashion district, BUTTERFLY TWISTS specializes in chic, portable footwear that can be worn every day. All of the designs have an innovative twist that allows them to fold very small and fit into the most compact clutch. www.butterflytwists.com
JUST DANCE 3 is America’s #1 dance game. The game is now available for the Xbox 360 Kinect, Wii and PlayStation Move. Just Dance 3 retails fro $39.99. www.ubisoft.com
HICK STUFF -Â Hip + humorous apparel from Hick Stuff; plus Automotive products. www.HickStuff.com
EMANUEL ANDREN – Only the best for the Grammy’s including artisan chocolates. www.emanuelandren.com
MTG – Glalent Facial Mist and ReFa Platinum Electronic Roller is a solar powered hand-held device that uses a self-generated electric current (but you don’t feel a thing, just better!) It tones skin, creates more circulation for a freasher, younger looks. Also combats cellulite! www.mtg.gr.jp/en
RED CARPET MANICURE – Red Carpet Manicure brings the professional salon experience to the masses with the first DIY gel manicure system. With 54 different shades and a professional LED light, consumers now have an affordable, easy and safe way to have gel nails that lasts for weeks. Celebrity manicurist, Kimmie Kyees, glammed up Rihanna’s nail art with the Red Carpet Manicure “Amor 24” along with a pinky with a gold charm $ sign. She also used an exclusive 24-carat polish, “Celebrity Gold†to celebrate this year’s GRAMMYs with the nominees and presenters. www.redcarpetmanicure.com
PEPSI – Pepsi gift certificate for concierge-delivered cases of Pepsi product for a private event. www.pepsi.com
Simone I Smith – Fashion forward fine jewelry. www.simoneismith.com
RIDER SANDALS – Sandals from Brazil. www.ridersandals.com
Grammy Gift Bag Swag
Attendees received these products, among many others, in the Grammy’s Gift Bag:
THERMAROBE Luxury heated robes. www.thermarobe.com
LUMASKINZ – LumaSkinz makes illuminated, personalized, skins for laptops, drum kits, and much more.www.lumaskinz.com
ONYX MOONSHINE – Onyx Moonshine is an authentic ultra-premium moonshine made from our very own secret prohibition era recipe. Smooth and delicious, Onyx Moonshine can be enjoyed on the rocks, or as an exciting replacement for vodka, whiskey and gin in your favorite drinks. www.onyxspirits.com
MYMUSICRX – Perfect your pitch with the Branded tuning fork, tuned to the key of C for cancer. www.mymusicrx.org
GROOVIN’ ON GRANOLA – All-Natural Tasty Snack produced by Dallas-based Creative Kindcepts. www.groovinongranola.com
VoKARE FASHION – Lookbook and scarves. www.vokarefashion.com
LIVE IN FITNESS ENTERPRISE- 1 Week All Inclusive Fitness and Weight Loss Retreat. www.liveinfitness.com
JM BLOWDRY – VIP ‘most wanted’ cards for unlimited blowouts for a year. www.jmblowdry.com
CHOCOLATINES JEWELRY BOX – Chocolatines’ newest collection in its Chocouture line, the Jewelry Box holds cocoa “jewels,†each handcrafted to perfection. Flavors include Lavender Honey Amethyst, Lemon Sage Topaz, Lemongrass Gyokuro Green Tea Emerald, Blueberry Bombay Sapphire, Smoky Sea Salt Caramel Onyx, Pomegranate Balsamic Ruby, Champagne Diamond, and Ginger Sake Pearl. www.chocolatines.com
HERB RITTS: LA STYLE (compliments of The Getty) – A catalogue, published by the Getty, that traces the life and career of Herb Ritts (1952-2002), the iconic LA-based celebrity and fashion photographer, through a compelling selection of renowned, as well as previously unpublished, photographs and essays.
MUSIC CONNECTION – 80-page music trade magazine. www.musicconnection.com
LALO FITNESS – 1 month unlimited personal training sessions with celebrity trainer Lalo Fuentes plus a LaloFit DVD. www.lalofitness.com
VIP GOODIES SKIN & BODY GIFT BOX VIP Goodies Skin & Body Gift Box filled with luxurious skin, body and hair care products such as Aromatherapy Boutique, Bumble and Bumble, Jurlique and more. www.aroma-essentials.com
SOLSTICE SUNGLASS BOUTIQUE – A pair of sunglasses from THE source of designer shades. www.SOLSTICEsunglasses.com
HOTEL BPM by DJ BIJAL – A unique hip boutique hotel by DJ Bijal designed for the music-loving traveler. www.hotelbpm.com
LABLAST FITNESS – LaBlast is an innovative partner-free dance fitness program created by world renowned dancer, television fan favorite, and fitness expert Louis Van Amstel (as seen on “Dancing with the Stars”). The LaBlast program is a 5-DVD series designed to help you burn serious calories while refining your dance skills. www.lablastfitness.com
TATT LOVE – All natural tattoo aftercare kits. www.tattlove.com
AKG BY HARMAN – AKG Acoustics K350 In-Ear Canal Headphones. www.harmanaudio.com
PHYSIQUE 57 – Our fitness studios in NYC, LA and the Hamptons, along with our workout DVDs, feature Physique 57’s signature line of innovative and dynamic barre-based fitness classes. www.physique57.com
KRYSTAL KLEAR WATER – Whole House Water Filtration System – designed to remove or reduce the harmful contaminants, chemicals and pollutants in tap water, which will give clean, clear water at every faucet in your home. www.krystalklearwater.com
HILTON HOTELS & RESORTS – Hilton Diamond Status and special Hilton goodie bags. www.hiltonhonors.com
THE KANDY BAR – Gift card to sample an array of sweet treats and confectionery delights. www.thekandybar.com
IMANTA – Two nights in Ocean Casa – a 2,500 square foot free-standing luxurious suite with partial ocean view plus two 60-minute spa treatments. www.imantaresorts.com
DAVID BARTON GYM – LookBetterBaked with 6 months complimentary membership and a private training session at DavidBartonGym.www.davidbartongym.coAbout Distinctive Assets
Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.
