FLOS makes LA’s The Place THElist 2011!
Lighting should be both functional and artistic. Renowned Italian lighting manufacturer, FLOS, has perfected this concept bringing both functionality and an abstract form of art into their new product line, which is showcased in their new showroom located on the historic Robertson Blvd. Chairman and CEO of FLOS, Piero Gandini and designer Ron Gilad were both in attendance on November 29th for the grand opening of the new location.
Just in time for this Holiday season, FLOS has released new lamp designs which include: Piani (designed by Ronan and Erwan Bouroullec), Kelvin LED Floor (designed by Antonio Citterio) and Mini Kelvin (designed by Antonio Citterio). Each design adds a hint of contemporary and abstract flare to their always sleek and streamlined shape and are designed to fit and enhance any environment. Flos prides itself on the tradition of collaborating with only the most talented design professionals to keep their signature unique and trend-setting style alive.
The new Flos Showroom located at 303 N. Robertson Blvd in Beverly Hills.
FLOS and Los Angeles based lighting company, the Diva Group, partnered to create the showroom. The Diva Group is most known for their modern and contemporary furniture and lighting so it was a natural fit for the two to combine their design senses together.
“We are looking forward to partnering with the Diva Group on this new endeavor and location for Flos,” said Jan Vingerhoets, CEO of Flos USA. “Diva’s impressive collection of modern and contemporary furniture and lighting lines and designers fits with Flos’ aesthetic perfectly.”
FLOS classics such as Arco, Taraxacum and Toio by Castiglioni, as well as new favorites such as the Wallpiercing, the Lightspring and La Linea, and the inventive Miniteca table lamp, all designed by Gilad, the Ktribe by Philippe Starck, Glo-Ball by Jasper Morrison, and Skygarden and Zeppelin suspension lamps by Marcel Wanders are only a few of the products that will be featured inside the showroom.
For information on Flos lighting, visit www.flos.com.
About Flos
Founded in 1962 in Merano, Italy, FLOS is an international company that offers a range of lighting products and systems for residential and architectural purposes. Known for its creative and innovative lighting solutions, the company boasts a rich catalog of iconic products created by legends of design like Achille Castiglioni, Philippe Starck, Antonio Citterio, Marcel Wanders, Konstantin Grcic, Jasper Morrison, Patricia Urquiola, Ron Gilad, and many others. FLOS shows constant commitment to technological research and innovation, together with an extraordinary capacity to spot new creative talent. With the recent launch of the Soft Architecture collection, an avant-garde project, which has received top international awards, the company gave further proof of an established brand’s ability to look to the future without forgetting its own tradition. Flos has flagship stores in Rome, Milan, Paris, Hong Kong, Stockholm, London, New York and Lyon.
About Designer Ron Gilad
Born in Tel Aviv and now a resident of New York, Ron Gilad’s work combines a practical sensibility with an unexpected aesthetic verging on the borderline between the abstract and the functional. His work ranges from unique pieces to limited editions and series production, has no “expiry date” and can be found both in public and private collections all over the world. His designs for Flos are a continuation of the work for which he is so well known.
The Flos showroom is located at 303 N. Robertson Blvd. For more information, visit www.flos.com.
