The triple threat, mega empire of Kim, Khloe and Kourtney Kardashian sat down with “Good Morning America’s” Lara Spencer, who spent a day in the lives of the Kardashian sisters.
Although their fame began on the reality show, it has just kept growing with endorsement deals, online businesses, a best-selling book and a new clothing line at Sears of all places. Courtesy of “Good Morning America”, we’ll follow Lara Spencer as she finds out why and how they came to be.
8 AM – They hop on to onto their private jet headed for San Francisco to get the first look at their debut clothing line – Kardashian Kollection. Althought, the flight is short yet just long enough to have a meeting with business partner Bruno Schiavi plus a little snack before landing. Their collection, which is featured in pop-up stores inside Sears and presale of the collection starts today.
“We helped design this store, we picked out what we wanted from the color scheme to the carpet, so it will be cool to see,” Kim Kardashian said.
Thanks to Mom-ager extraordinaire that put the capital “K” in the Kardashian kingdom, Kris Jenner, brokered a deal with Sears to place their own mini-boutiques inside all 400 locations.
Appliances and the Kardashians?
VP of apparel and home for Sears, John Goodman, explained the logic behind about the partnership. And it has to do something shaking off the drill bits and embracing designer duds.
“When you think of Sears you think of appliances, you think of tools. And how do you get people’s perception to change around clothing and apparel? And that’s where the girls are going to do an amazing job … bringing in a new audience,” he said.
When Kris presented the idea to her girls, they adored it.
“This was our ultimate dream ever is to, you know … create our own clothing line, go into bedding and home, denim, lingerie, ready-to-wear, everything, you know, from shoes to accessories, handbags, we — this was our dream. Fashion is our life,” Kim said.
Triple Threat
Conquer reality tv and fashion, check. What’s the most obvious product to tackle next? You guessed it, smells like teen spirit… fragrance.
Kourtney recently released a unisex fragrance called Unbreakable with hubby Lamar while Kim is releasing Love by Kim Kardashian. In our modern day wedding dress craze, not sure who will pay attention to what fragrance Kim will be wearing, but rest assured, she wear the Love fragrance as she walks down the aisle on her wedding day, August 20, to marry basketball star Kris Humphries.
Get ‘em while you can. Only 1,000 bottles produced — one for Kim, 200 for her bridal shower, and 799 for fans. $100 a bottle.
So Why the Allure?
Kourtney explains they are a brand to their fans.
“You get that glitz and that glamour that people want to kind of escape into. But then once they dive into us, they see that we are just like everyone else. We are so normal. We argue. We — you know?” Kim said.
“I think we make people feel good — about their families, because we’re so weird and crazy and nuts,” Khloe said. “That I’m sure we make people feel normal and like, ‘Oh, thank God, I’m not like that. But it’s really fun to watch.'”
Breaking all the E! Network ratings, “Keeping Up With the Kardashians” returns for its sixth season. The Kardashians’ three spinoff shows — “Kourtney and Khloe Take Miami,” “Kourtney and Kim Take New York” and “Khloe & Lamar” – have mass appeal too.
Bikini Wax: Point of No Return
The sister pals definitely reveal the messy side of life and not one bit prude to bear it all. Just to prove no work has been done, Kim has been filmed getting an X-ray of her derriere. Bikini waxes and yearly Pap smears aren’t off limits, either.
The bikini waxing, after we go there you can’t turn back,” Khloe said.
Family Brand First
So they don’t mind having the world watch a bikini wax, but don’t dare cross their path when it comes to building and protecting the Kardashian brand.
If you look like Kim, do not do impersonation work for national campaigns or Kim will sue. Kim sued Old Navy over a commercial featuring a look-alike of her. Ah, a slight ‘Gap’ of a comment from them on this… we’re still waiting for them to fill in the details.
“I think that when there’s confusion out there and people might mistake me for working for another company … it was just, I think, a smart business decision to make sure that no one confuses me with anyone else other than … my own clothing lines,” Kim said.
And what does Kourtney think her dad would have said about their success: “I think he would be so proud, because he was such a strong businessman, so I think that he would love all of our business sense and, that we got from him.”
Kim also said, “that we work really hard and that, you know, we’ve still kept family as our number one priority.”
And add one more “K” to long legacy of the Kardashians.
Welcome Kris Humphries to the Kardashians, and no, if you think Kim is taking your name, think again. Kim, self-described as “truly a workaholic” has had to precarious balance wedding plans and her work. The wedding will be broadcast as an E! special, August 20th, 2011.
We look forward to what these women will “K”onquer next only like a Kardashian can.
To read the full article, by Lara Spencer and Angela Ellis, visit ABC News’ Inside the Kardashian Empire.
Photo Credit: Ron Koeberer/ABC News
