The Kardashians are as synonymous with the reality TV phenomenon as Los Angeles is with celebrities. No one can deny the family’s mesmerizing hold on the world’s attention. And one former stay-at-home, Brownie leader mom is soley responsible for the Kardashian’s rise of power, fame and wealth – Kris Jenner or Momma Kardashian. The current issue of More Magazine reveals the ingenious, tenacious workings of how Kris Jenner transformed herself from a stay-at-home mom to a ‘Momager’ netting $65 million dollars in TV shows, endorsement deals and a new clothing line in Sears.
Courtesy of More Magazine, Amanda Robb has a heart-to-heart chat with the “Mother of ReInvention”.
On reviving and managing her husband Bruce Jenner’s career when he was $500,000 in debt living in a one-room apartment:
“I wasn’t scared. I said ‘Let’s pump some air into this flat tire.’ He was at a place where he had really low self-esteem and thought, Now what do I do with my life? I think I was probably a breath of fresh air. But he brought the goods. Managing isn’t a magic show. You don’t work with somebody and instill talent in them.”
On her children’s work ethic:
“I am blessed to have these children who have the most amazing work ethic. I have a 13-year-old and a 15-year-old [Kylie and Kendall Jenner], who were at a meeting at 8:30 this morning with Ryan Seacrest Productions to talk about their careers. They were at this crazy-long conference table with executives, who are fascinated by what the girls have to say. That’s better than any education I could offer them.”
On those who think the Kardashians just got a lucky break:
“I wish it were that easy. I’ve been working nonstop for 20 years. When I married Bruce, it was sort of hit the ground running. I married a guy who was really talented and had been doing motivational speeches for Fortune 500 companies- and this is a guy who didn’t have a business card or a press kit. People who were in his business had all these marketing tools, and Bruce was just winging it. I knew he could be much bigger.”
On how she responds when people accuse her of exploiting her children:
“By working hard. My job is to take my family’s 15 minutes of fame and turn it into 30. It’s a very rewarding feeling when I go to sleep every night knowing I did the best I could for my family.”
On rules for working with her family:
“Everyone has to have the same work ethic. If one is really lazy or drinks all night and can’t get up in the morning, [it won’t work]. Every single one of my girls gets up at the crack of dawn and works really hard. They work all day long until they fall down. And then they get up the next day and do it all over again.”
On Kris’s approach to getting what you want:
“If someone says no, you’re asking the wrong person. Don’t get discouraged, and don’t be afraid to try new things. Get organized.”
On her training to be a multi-million dollar business manager:
“I was the Brownie leader and the soccer coach and room mother and car pool driver. Being a mom gave me great knowledge of how to be a professional multi-tasker. I see a problem, and I fix it. To me, Bruce was a problem that needed to be fixed.”
On the Kardashian-themed boutiques in Sears:
“You’re going to be able to go into Sears and have a complete Kardashian experience.”
On if she had professional ambitions during her first marriage:
Oh God, no. I was working 24 hours a day trying to raise four babies. I didn’t want to be anything but a mom for a very long time.
To read the entire More Magazine article on “Creating the Kardashians”, visit More Magazine.