This month, Caboodlesdebuted its latest Spring Collection for 2011, featuring new styles like the Envy IT Bag and Rock Star Grande Train Case. If you thought Caboodles were only for the ’80s lover in you, think again, as the brand has upped the ante in the cosmetic case world.
In 1987, Caboodles’ first case—a pink box—hit the scene and became the most trusted organizer of a woman’s beauty must-haves almost instantly. The success of the Caboodle has spawned many a knock off and copy cat, but the iconic company has stayed true to its mission and continues to reinvent itself.
With a revamped image, Caboodles now offer more adult-oriented options for cosmetic carrying, including some with fabrications of silver, metal, black lace and faux croc.
One new style is the colorful “Go Getter Caboodle,” a piece that works perfectly for a gym companion, complete with a mirror on the inside, sturdy walls to keep items safe and an open inside to fit the essentials. The Go Getter has an estimated retail price of $9.99 and comes in colors pink, yellow and purple. It measures 7″ L x 4.5″ W x 5.75″ H.
Another style in the Spring 2011 Collection is the“Envy It Caboodle,” a bag that is a Caboodle in disguise, looking more like a purse or handbag, but with the added bonus of a Caboodle’s signature organization qualities.
Measuring at 12″ L x 7.5″ W x 6.75″ H with a suggested retail price of $19.99, the Envy It has a black cloth exterior for a sleek and chic appearance, but still contains several inner pockets to maximize useful storage space, keeping all accessories organized and ready to go.
The “Rock Star Grande Train Case” gives ladies a perfect place to keep nearly everything needed in their busy, on-the-go lifestyle, with a quilted exterior and four auto-open trays inside, great for organizing all different kinds of everyday necessities, including makeup and jewelry. It retails at $19.99 and measures 9.5″ L x 6.5″ W x 7.625″ H.
Surprisingly, Caboodles came to fruition after People Magazine ran a photo of “Wheel of Fortune” star Vanna White holding her makeup in a plastic tackle box from Plano Molding Company. The same company launched Caboodles the next year in 1987 and changed a generation of girls’ organization.
Since it’s ’80s start, Caboodles has changed its look to keep up with trends, including the re-launch of its website in 2009. The company has more than 70 products available online or in retail stores across the country like Wal-Mart, Target, Duane Reade, Bed Bath and Beyond and Rite Aid.
Now, Caboodles are featured on television shows (“Big Bang Theory,” “Desperate Housewives”) and award show gifting suites, including the Emmy’s and MTV Movie Awards. Celebrities endorsing the product run a wide range with Queen Latifah, Neil Patrick Harris and Flo-Rida, all fans.