Arts & Culture Headline Article

Brent Bolthouse Produces A|X Armani Exchange, 944 Magazine 2nd Annual NEON CARNIVAL – Playtime for Celebs at Coachella

Cash for your car

The bright lights of the ferris wheel lit up the desert sky on Saturday, April 16th, at the A|X Armani Exchange and 944 Magazine second annual NEON CARNIVAL in Palm Springs. Last year, the pair left guests astonished at the amount of fun they had, and this year they brought even more to the table. The list of A-List celebrities included Rhianna, Usher, Leonardo DiCaprio, Shaun White, and many more.

Twilight's Kellan Lutz takes aim and fires!

The Brent Bolthouse-produced carnival bash was full of energy and brought back nostalgia of  the yesteryears for it’s guests, who were instantly engrossed in traditional carnival games and old-fashioned munchies out of the snack bar. Starlets such as Paris and Nicky Hilton were seen sliding own the massive slides, as others partook in the shoot-water-in-the-clowns-mouth-until-the balloon-fills-up (at least we think that’s the technical term) game, aiming to score some life-sized stuffed animals.

Paris and Nicky Hilton brave the super slide.

Sucker Punch’s Vanessa Hudgens and Jamie Chung were among the crowd, as well as Twilight’s Kellan Lutz and Ashley Greene. Guests such as The Hills star Whitney Port, Gossip Girl’s Penn Badgley,  90210’s Jessica Stroup, and Glee’s Chord Overstreet, Mark Salling and Harry Shum Jr., enjoyed the bumper cars and swing rides as well as the Case-Mate photo booth where they could snap shots and have them displayed on the hangar wall throughout the night.

Kelly Osbourne

Looking gorgeous, Kelly Osbourne and her brother Jack Osbourne were seen wandering about the festivities, sure not to miss one of the crowd favorites,  the old-fashioned ring-toss inspired game by Gibson Guitars. If guests were skilled enough to make all four rings around the guitars they had set up, they walked away with their very own Les Paul.

5Gum dished out their coolest flavors for guests such as  The Vampire Diaries Ian Somerhalderand Nina Dobrev, Mad Love’s Brittany Snow, Parenthood’s Joe Bryant, The Sopranos’ Jamie-Lynn Sigler,  Red Riding Hood’s Shiloh Fernandez and Lukas Haas, and Scream 4’s Emma Roberts and Marielle Jaffe to enjoy.

The carnival was also the launch site for the  limited edition A|X “Solar Remix” Sunglasses by A|X Armani Exchange, which Inglorious Basterds Diane Kruger with boyfriend Joshua Jackson,  The Kids Are All Right’s Josh Hutcherson, and of course, designer Alexander Wang, were pumped about. The collection is full of bold aviators and interchangeable brow bars that allow you to customize your pair to just your style. You can start personalizing your look for only $65.00 at Armani Exchange stories nationwide, as well as on www.armaniexchange.com.

Musical sensations Usher and Rhianna.

Jose Cuervo Platino and Ciroc Vodka kept the crowd happy which included model Chanel Iman and Alessandra Ambrosio, The Cleveland Show’s Jamie Kennedy, and  Hellcats’ Matt Barr and Heather Hemmens. The dance floor, being spun by world-renowned DJs Mia Moretti, Rick Rude and Jessie Marco, became the center of gravity for carnival goers, and was graced by such fellow musicians as The Kills and The Black Keys. The dance floor remained jammed packed into the wee hours of the morning, and still left the guests begging for more.

The NEON Carnival was voted best bash of last year’s weekend long soiree, and it will be no surprise to any of us if the tradition continues.

About the author

Brittany Reimann