Arts & Culture Headline Article

Director and Documentary Filmmaker Morgan Spurlock Premieres The Greatest Movie Ever Sold

Cash for your car

Morgan Spurlock escorted his cool Sugar-Free Mama, a.k.a Trident,  down the red carpet at the premiere of his new playful documentary, “The Greatest Movie Ever Sold”, on April 20th, at the Arclight Cinerama Dome. The film dives into the amusing industry of product placement, advertising and marketing, while remaining perfectly ironic by being funded solely by those three things.

Morgan was matching his date perfectly with his Trident-brand hat, and was even spotted chewing a piece of Trident on the red carpet to not break the character behind the film.

After the premiere, guests headed over to the Supper Club Los Angeles, to take a load off and ponder the intriguing documentary while being pampered in the one of a kind, Trident Lounge. A variety of Trident gum flavors were passed around to keep the air fresh, while guests such as Easy Rider’s Peter Fonda and Napoleon Dynamite’s Jon Heder, enjoyed the gum-scented Trident Oxygen Bar and access to massage chairs and a team of professional massage therapists.

A relaxing end to stimulating and playful premiere- 4 out of 5 dentists, or critics, would recommend it.

Watch for our upcoming video interview with Morgan Spurlock by our host Jeff Gaskin!

About the author

Jane Emery