“Biker Bohemia Rebelliously Priced.” This is the phrase that will be on everyone’s lips as the fashion line William Rast hits Target stores. Founded by Justin Timberlake and Trace Ayala, the biker influenced line walks off the runway and rides into Target locations nationwide and online.
The limited edition line, which launches December 19th, features clothes inspired by the all-American lifestyle brand while featuring the affordable Target price tag. The ready to wear line is a first for a Target/designer collaboration as it features both a women’s and menswear line, something that is often overlooked when it comes to a designer/retailer partnership.
The William Rast line for Target is an edgy, rebellion-inspired line that features American culture with an expressionist, urban overtone. The collection features sportswear and outerwear as well as the great jeans for which William Rast is known. The collection includes jeans in skinny, boot cut and straight leg variations all with the washes ranging from light to dark wash and such touches as patches and oil stains.
The men’s line is rugged and comfortable, featuring plaid shirts, graphic tees, hoodies and leather jackets. Military style shirts and jackets are added to the mix to create many layered looks that lends itself well to laid back attitude of the William Rast consumer.
The women’s line features the tomboy look the brand is known for with touches that flatters the feminine form. Motorcycle jackets, western blouses, tuxedo blazers, vests and tunics are featured with jeans, leggings, jeggings, hardware embellished skirts and faux leather shorts to create an array of mix and match looks.
The line is amazingly affordable, with pieces ranging from $16.99 to $199.99. While the price range can get a little steep for the average Target customer, it’s a far cry from the usual price for a William Rast piece, which can cost upwards of $700.
Available only through January 22, 2011, the William Rast line for Target features a perfect marriage between the sleek rocker and biker cultures just in time for the holidays.
