Beauty & Body

Urban Decay Cosmetics – Feminine, Dangerous and Fun

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Creative and fun gift sets for Christmas – Urban Decay’s Book of Shadows

An LA’s The Place Top Pick for 2010!
Urban Decay Cosmetics started when co-founder Sandy Lerner was unable to find a purple or green nail polish for her eclectic tastes. Wende Zomnir, Executive Creative Director and Co-Founder of Urban Decay met up with Sandy Lerner and found herself mixing nail polish in her Laguna Beach cottage and assembling press kits from hardware store supplies. With Wende’s experiences, worldliness and innate creativity, Urban Decay has become a very important player in the cosmetics industry.

Now, Urban Decay’s many products can be found at Macy’s, Sephora and Ulta, as well as its successful online store urbandecay.com, making it an easy Christmas Gift Guide pick for this year.

According to its Brand Statement, Urban Decay can help you, “go from a pixie to a vixen, from a rock star to a starlet…Urban Decay is beauty with an edge. It is feminine, dangerous, and fun…appealing to celebrities, rock stars and anyone who relishes her individuality and dares to express it.”

So what are the best holiday products offered for gift-giving 2010?

Containing nine of the brand’s waterproof, long-lasting eye pencils is the 24/7 Jackpot gift set. The set holds a variety of colors in deluxe mini sizes, as well as a full size pencil in Zero (black). It is only being offered for a limited time ($39) and consists of shades Eldorado, Stash, Mildew, Electric, Binge, Ransom, Rockstar, Gunmetal and Whiskey.

The Black Palette gives those looking for a smoky, dark eye color a perfect set of options, with six shadows and the aforementioned Zero pencil. Consisting of shades, Black Dog, Barracuda, Libertine, Cobra, Sabbath and Jet, the group is $36 and available exclusively at Sephora and Sephora.com.

Giving users a little “practical magic,” the Box of Potions from Urban Decay is made up of Complexion Primer Portion for pore perfecting; Lip Primer Potion, a foundation for your lips; Eyeshadow Primer Potion (original); and Eyelash Primer Potion for thicker, longer lashes. It is available at the standard Urban Decay locations, as well as select JCPenney stores for $49.

The latest Professional Size of the Eyeshadow Primer Potion now answers the question, “Is bigger always better?” with a resounding yes. The Professional Size ($29) is 150 percent larger than the previous Primer Potion option, and isUrban Decay's Lip Junkie - great plumper and colors fitted with a needle-tipped nose, perfect for quick and safe application.

 

Condensing the popular Eyeshadow Primer Potion product, Little Sins Eyeshadow Primer Potion Set ($29) is a purse-size, exclusively found at Sephora locations. It offers four travel-size versions of the classic colors: Eyeshadow Primer Potion (original), Sin Eyeshadow Primer Potion (champagne), Eden Eyeshadow Primer Potion (nude) and Greed Eyeshadow Primer Potion (gold).

The Urbanglow Cream Highlight products nourish the skin with coconut oil and sit in a Lucite compact decorated with a flowery gold skull. The shades include Brown Sugar, Wicked, Sin and Moonshine.

Along with many cosmetics, Urban Decay also touts a Body Jewelry line with temporary tattoos. Launched in 1996, this aspect of the company is filled with unique designs and decadent jewels, perfect to spice up any day of the week. If you need to rid your skin of the design, don’t worry. A dab of alcohol will do the trick. For more information on this line, as well as Urban Decay’s full cosmetic product list, visit www.urbandecay.com.

About the author

Mandy Rodgers