Last Saturday night, in the midst of Fashion Week 2010 in New York City, John Varvatos celebrated his 10 Year Anniversary in typical rock n’ roll style with a blow-out concert for the NY fashion crowd and A-list celebrities. From athletes like Serena Williams and Sean Avery to comedians like Jimmy Kimmey and Sarah Silverman to actors like Jeremy Piven and Mike Myers – the guest list shimmered like the cocktails flowed. Alice Cooper covering ‘The Kinks’ and ZZ Top performing the song, ‘Foxy Lady’ drew huge cheers from the crowd.
John Varvatos, Stillhouse CEO & Co-Founder Brad Beckerman, Jimmy Kimmel, Stillhouse Co-Founder Adam Perry-Lang
Mike Myers, “I came out to support my good friend Alice Cooper and to hear an awesome night of music.”
Brad Beckerman stated on the collaboration, “Tonight is the culmination of three years of hard work, and the beginning of a long, prosperous brand. We are going to do everything we can to be as legendary as John Varvatos and the rockers that killed it here tonight.”
“Moonshine and Rock and Roll are an unbeatable combination—people who love good food love good ‘Shine!” says celebrity chef Rachel Ray.
Guests celebrated the highly anticipated launch of STILLHOUSE’s Original MOONSHINE with a menu of signature cocktails, including the Ginger Shine, Shine Punch, and Shine Tea.
Varvatos not only threw one of the best-attended parties of Fashion Week but also released three limited edition sunglasses to commemorate his 10 years of fashion. Drawing from the impeccable details of the John Varvatos collection, the limited edition styles V904, V905 and V906 maintain the brand’s signature edge. Each piece has laser engraving, filled with silver epoxy, denoting the frame’s unique number out of 300, while each temple is detailed with the John Varvatos 10 Year Anniversary plaque with the four John Varvatos signature hallmarks. The top right lens displays the signature double V, for the two Vs in Varvatos.
John Varvatos Limited Edition Sunglasses
Click John Varvatos 10 Anniversary Limited Edition Sunglasses, to read more…
The full list of notable guests that came out to celebrate John Varvatos’ 10th anniversary, and the world premiere of Original MOONSHINE included:
Abigail Spencer, Aziz Ansari, Detroit Pistons’ Ben Gordon, New York Ranger’s Brendan Shanahan, Brent Bolthouse, Carmelo Anthony, Miami Heat’s Chris Bosh, Chris Brown, Chris Noth, Columbus Short, David Garrett, Eric McCormack, Harper Simon, New York Rangers’s Henrik Lundqvist, Jeremy Sisto, Jeremy Piven, Jim Moore of GQ, Jimmy Kimmel, Joe Plummer from Modest Mouse, Joshua Radin, Julian Lennon, Keanan Duffy, Kelly Brook, Kelly Rowland, Lala Vasquez, Liberty Ross, Mario Batali, Matthew Settle of Gossip Girl, Matt Pinfield, Michael Raymond-James of True Blood, Mick Rock, Mike Myers, Nico Tortorella, Paz de la Huerta, Perrey Reeves, Rachael Ray, Rob Brown, Rodger Berman, NY Knick’s Roger Mason Jr., Sara Paxton, Sarah Silverman, Scott Porter, New York Rangers’s Sean Avery, Serena Williams, Shannon Elizabeth, Tamsen Fadal, Wilmer Valerrama, Xavier Samuel—as well as Music Industry VIPs, Fashion Industry VIPs, and Spirit Industry VIPs.
John Varvatos
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos USA Collection and Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US and on johnvarvatos.com, as well as in better specialty stores throughout the world. www.johnvarvatos.com
STILLHOUSE
STILLHOUSE, a premier spirits company, set out to redefine the spirits industry with the development of Original MOONSHINE®, a handcrafted Clear Corn Whiskey exclusively produced at the Stillhouse Distillery in Culpeper, Virginia. Original Moonshine is made from 100 percent estate-grown corn and distilled four-times in a Prohibition-era copper pot still in the same authentic tradition that moonshine has been made for hundreds of years. At 80-proof, its all-natural, gluten-free proprietary recipe is charcoal-filtered for the highest purity, quality and taste. A truly versatile spirit, Original MOONSHINE® can be enjoyed neat, on the rocks and in a wide range of mixed cocktails. www.moonshine.com.
VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education.
To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. With the support of people across the country and the 2010-2011 Ambassador Class including: OneRepublic, Chrisette Michele, Nick Lachey, Mandy Moore, Kelly Clarkson, Jason Mraz, Fall Out Boy, Colbie Caillat, it is The Foundation’s renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade. Get involved and learn more at www.vh1savethemusic.com.
