Beauty & Body

Vichy: LiftActiv CxP line and Purete Thermale

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Vichy, the No. 1 skincare brand for European pharmacies, unveiled a new product in July called LiftActiv CxP Total Serum, which works to provide a “complete†solution for women’s concerns with aging and skin maintenance. Containing Vitamin C and Monosaccharide R, “twice as effective as Vitamin C alone,†the Total Serum works to stimulate cell proliferation and nourishes the skin.

Also in the LiftActiv CxP line is the Anti-Wrinkle Eyelid Lifting Care, a light cream, perfect for the delicate area like the eyelids. The Eyelid Lifting Care reduces dark circles and minimizes wrinkles, keeping Vitamin C in the skin for 24 hours. The LiftActiv CxP Total Anti-wrinkle, Firming & Radiance Serum also consists of Vitamin C and Monosaccharide R and promises “33 percent firmness in four hours†and “18 percent less wrinkles in one month.†Like the Total Serum, this product is light and refreshing and not heavy or hard on the skin, something that many products battle.

Another anti-wrinkle product is the popular—2009 2nd Runner Up Vichy User Choice Awards—Reti-C Intensive Corrective Care SPF15, which combines Retinol and Vitamin C. Protecting against harmful UV rays as well, the Reti-C prevents wrinkles that could form from sun exposure.

While sleeping, you can finish your day off with the 3 en 1 Purete Thermale with the primary ingredient being Captelae, “a shea plant extract that acts as a micro-magnet to capture impurities,†something perfect for an everyday toner. Not only does it act as a classic toner, it also removes makeup and soothes the skin—a great addition for those busy ladies who like to consolidate steps!

Finish your day off with the Neovadiol Gf Night cream and voila! You’ll have everything you could need with the Vichy product line, which includes much more and can be found in its entirety on www.vichyusa.com. Vichy items also are found in drug stores like CVS and Duane Reade.

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Mandy Rodgers