Joel Madden and Bethenny Frankel
The event presented a slew of fun father and son activities, including a diaper dugout, a stroller valet, play arena, interactive games and challenges, bowling, basketball shootout, Wii tennis, and VIB play field with toys. Local and celebrity dads also got to chill out in the “Daddy Skybox Lounge”.
Gilles Marini at the MET
These celebrities helped jump start Pampers’ Father Day Week and promote their new high performance diaper line: Pampers Swaddlers and Cruisers with Dry Max. Pampers created the campaign to honor the rising and inspiring participation fathers have showed over the past generation! A study showed that 76% of dads believe they participate in parenting activities a lot more than fathers in previous generations. To encourage and increase this participation, Pampers created the campaign, which included this fun loving and inspirational event.
