In honor of the 2010 MTV Movie Awards Nominees and Presenters at The London West Hollywood, GBK, the luxury lifestyle gift lounge and special events company, hosted its Annual Luxury Gift Lounge on June 4th and 5th 2010. GBK, the recipient of BizBash’s Award for Emmy’s “Best Gift Bag,” offered its exclusive list of invited celebrities, VIPs, and Media an opportunity to enjoy a luxurious environment with gifts, fashion, summertime food and cocktails, a celebrity pet lounge complete with dog grooming and pet portraits, and live performances.
Performing artists include: Katharine McPhee, John West, Abraham McDonald, Josiah Leming and Daniel Nahmod. Internationally-renowned DJ SiVuPlay mixed the beats and kept the event festive.
"The Situation" and his six little friends grace the GBK Gift Lounge...
Avatar-like Gift Lounge
In addition to great gifts, gourmet food and live performances, GBK, Samy Montechristo, and Activeworlds hosted the first Virtual Celebrity Gift Lounge on “Virtual Celebrity Islands” where select guests from around the country (and will be able to attend these traditionally industry-only special events from the comfort of their own home through the use of their own personal avatars! Inspired by the top grossing film of all time, Avatar, GBK re-created one of their signature gifting environments online and featuring their luxurious event sponsors in its own 3D Virtual World, connected in real-time with the use of live-streaming technology, virtual instant chat and avatar based social networking software; the most advanced form of online social interaction and marketing.
3D Virtual Island Website
Guests walked away with great gifts including vacations, fashion, luxury pet goods, and lifestyle products, but the most sought after gift of the event was the 3D virtual island websites. Boo Boo Stewart, Kiowa Gordon and Edi Gathegi from the phenomenon saga Twilight all received their virtual islands at the event and were thrilled, especially Kiowa Gordon who also has his own band and would be able to host live concerts in his virtual studio. Max Ryan from Sex and the City 2 made a point to attend the GBK Lounge just to receive his virtual island, and founder of Virtual Celebrity Islands, Samy Montechristo, was quite pleased with Max Ryan’s excitement over the gift. According to Samy, Max was enthused and understood how “technology is powerful for someone creative, and that the importance of staying ahead of trends in media and technology is invaluable.”
Destinations to real life islands are also a featured gift of this lounge, and Caribbean Living Magazine, a luxury travel and lifestyle magazine, gifted celebrities a one-week stay in the Caribbean. www.caribbeanlivingmagazine.com
Accessory Adornments
The Lounge featured treasures and trinkets from some of today’s freshest brands including:
Stella Hamm Designs, gifting handmade necklaces from her unique collection that was created to promote individuality, self-confidence and strength in women of all ages. Stella Hamm Design’s handmade collection is meant to capture current trends in a way that supports a fulfillment of the individual through increased self-confidence, self-acceptance and individuality. The store website is continually being updated with new items. www.stellahamm.com
Unique and beautiful hand-crafted Sterling silver and 14K Gold Jewelry from Vanessa Gade’s latest jewelry collection. www.vanessagade.com
Fashion Finds
Fashion rocked this lounge and guests got to sample the latest in trends and up-and-coming brands.
Oliver Rayn Los Angeles is a line of beach inspired men’s clothing – casual luxury with an edge. From the creation of the fabric to the production, it is all made here in Los Angeles. Just like the city where it is created, Oliver Rayn is refined and modern yet classic and comfortable.
Grace Hats, the hottest trend in fashion headwear, is styling the guests with their Japanese Fashion Headwear. www.gracehats.com
Sugar and Bruno, blends the cool and passionate attitude of dancers with a commitment to nurturing the lifestyle that follows. www.sugarandbruno.com
FP Jeans, a brand that pushes the elements of design and ultimately results in fashion-forward highly-designed denim with no details spared, gifting denim for men and women. www.fpjeans.com
Beauty Bash
Presenting Sponsor, Hard Candy, offered makeup applications exclusively – with a celebrity makeup artist – utilizing the most buzzed about collection of the year and gifted from their exclusive lines. www.hardcandy.com
Other great beauty products gifted included:
Maximum Lash gave out their intensive eyelash conditioner. www.maximumlash.com
Super Body Care, providing their organic lotion, shower gel walnut scrub and 100% natural soap bar, all made with the plant oils of peppermint, rosemary, tea tree, and lavender. www.superbodycare.com
Lash Royalty, gifting luxurious false eyelashes from The Perfect Lash Collection. www.lashroyalty.com
For the neat-freaks, make-up mavens, or treasure collectors, Caboodles will be on hand to help keep it all together! They will be gifting their must-have sleek Grande Train cases and chic ‘IT’ Envy Bags. www.caboodles.com
Pet Pampering
Pets shared the spotlight with the celebrities at this event, and while their owners were experiencing the luxury brands, these furry friends were groomed to perfection and then treated to mini photo shoots with their celebrity owners (compliments of Paw Prints Pet Portraiture, a full service pet photography company specializing in all things furry, fluffy, or feathered). Other pet-friendly gifts include:
Gifting a non-alcoholic, non-carbonated beer for dogs, so you don’t have to share yours. All natural and healthy, it’s a great reward after a long hot day. www.bowserbeer.com
Friendlydogleash.com, a tangle-free dog walker for 2-3 dogs.
www.friendlydogleash.com
Paw Prints Pictures gifted professional mini photo sessions for attending pets and their people, or a certificate for a private appointment for those without pets attend. www.pawprintspictures.com
Rockstar Puppy, airbrushed dog helmets. www.rockstar-puppy.com
Portraits by Rachael Rossman. Gift Certificate for an 8×10 original watercolor pet portrait. www.rachaelrossman.com
Bow Wow Bling for Pampered Pets, the first to market Earrings for All Your Pampered Pets featuring Crystallized Elements™ by Swarovski®. www.bowwowbling.net
Hollywood Groomer provided on-site grooming for the furry friends.
The Sampler handed out gift bags featuring t-shirts, jewelry, stationery, and more! Exactly what is in each bag is a surprise, but all of the items are handmade of from independent designers who use the Sampler to help promote their business. www.homeofthesampler.com
My Own Little Universe, featuring their mixed metal jewelry incorporating crystals, rough cut stones and vintage elements. www.myownlittleuniverse.etsy.com
THREE, gifted their fashionable and functional shoulder bags, backpacks, messenger bags and computer sleeves. www.coolthree.com
Malaika For LIFE, beaded bracelets made by HIV positive and widowed women in Tanzania to raise funds for malaria medication. www.malaikaforlife.org
Big Birdie Golf, the back yard full swing golf game.
Summertime Snacks
Summertime would not be complete without delicious cocktails and refreshing treats.
While enjoying the performances, guests sampled Popcorn Indiana, providing 6 of their festive flavors, the perfect gourmet snack. 2 bags of Kettle Corn, 1 bag of Aged White Cheddar Popcorn, 1 bag of Movie Theater Popcorn, 1 bag of Sea Salt Popcorn, and 1 bag of Smoked Cheddar Cheese Popcorn. www.popcornindiana.com
L.O.V.E Pizza provided samples of pizza, anti-pastas, and meatballs from their new restaurant.
Coke gifted their limited edition Coke, Diet Coke and Coke Zero in aluminum bottles, as well as providing a Coke Float Station for the event!
www.coca-cola.com
Dolce Touch By Dolce Touch, a naturally infused hybrid luxury-vodka with no added sugar, syrup or carbohydrates. www.dolcetouch.com
Hansen Cakes displayed their masterpiece MTV Movie Awards themed cake and served delicious samples. www.hansencakes.com
Monster Energy drinks kept guests revved up for the gift suite all day with their energy drinks. www.monsterenergy.com
For the health-conscious celebrity, Isagenix was on site showcasing their high quality nutritional products and featuring the ‘Create Your own IsaShake” bar to help the celebrity maximize their nutrition, minimize calories, and drive natural energy levels in preparation for MTV Movie Awards weekend! www.isagenix.com
About Samy (S@my)
Samy Montechristo is the founder of Virtual Hollywood. His motto: “Get
every star an Avatar!”. For the past 10 years Samy has spent more time in
virtual reality than in the ‘real world’ which makes him a real life
avatar. He was prominently featured as one of the World’s leading 3D
internet experts at the Consumer Electronics Show. He has invented entire
virtual ecosystems and created more than 1000 virtual 3D destinations for
top Fortune companies. When added together these properties are the size
of England. By attracting audiences from around the world, Virtual Tourism
is a promising way to generate a new form of revenues for the U.S. Economy. For more information on Samy Montechristo, please go to
www.virtualhollywood.TV. Read more details in our article here.
About Virtual Celebrity Islands
Virtual Celebrity Islands is an interactive 3D city emerging on the 3D
internet. Its purpose is to give a global audience a new way to get up
close and personal with their favorite stars, to offer celebrities a new
form of creative expression and to create new jobs for the entertainment
industry. To visit the islands and keep informed on upcoming events,
please visit www.virtualcelebrityislands.com.
About Activeworlds
Since 1995 Activeworlds has been the ultimate pioneer in virtual 3D worlds
and Avatar based social networking software. Having delivered virtual real
estate the size of the American and European Continents combined,
Activeworlds maintains its leadership in ultra light virtual 3D world software and design. For more information on Activeworlds, please go to www.activeworlds.com.
Celebuzz Sponsor
And finally, Celebuzz (a member of BUZZMEDIA Entertainment), will reign as the online media sponsor of the event and will be interviewing attending celebrities and their pets and giving their readers access to the most memorable highlights of the lounge. www.celebuzz.com
GBK Productions
GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting Lounges, GBK Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/PR. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to www.gbkproductions.com.
