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Natural Products Expo West Showcases New Ideas and Directions in the Health Food Industry

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Natural Products Expo West, the premier industry tradeshow for all things natural, organic, and healthy took over Anaheim Convention Center March 11-14.

More than 56,000 industry professionals descended on the convention center as thousands of vendors showcased their hottest new products.

Part of the reason for the show’s success is the continued expansion of the Natural Products industry. Experts estimate that sales of nutrition industry products totaled a staggering $110 billion in 2009, up $10 billion from the 2008 figure.

Natural Products Expo West covered the entire floor of the convention center with 7 distinct focuses: Food, Organic Products, Heath & Beauty, Miscellaneous Hot Ticket Items, Supplements, Natural Living & Pet Products, and a buzzing Supply Expo.

The sheer size of the show virtually guaranteed its success – professionals from all facets of the natural products industry (vendors, suppliers, distributors, manufacturers, buyers, etc) were present under one roof.

We at LA’s the Place look forward to covering the event every year.

All around the show floor, the atmosphere was electric. Invitees clambered to sample the new products from industry veterans, but newcomers with fresh ideas were just as popular.

Here are some of our favorite products from Natural Products Expo West 2010:

True Body Products – Simplicity incarnate. True Body Products markets a line of unscented, un-tampered-with, and unassuming soap, aptly named “True Body Soap”. Only 5 ingredients go into True Body Soap, and all of them are natural. True Body Soap is great for those who are sensitive to fragrance or other chemicals. www.truebodyproducts.com

Ton Savon Bath & Beauty – If unscented soap isn’t your cup of tea, Ton Savon has you covered. They offer an array of fragrant French-milled soaps to suit your every need. The only problem with Ton Savon soaps is that they’re so fragrant you may want to eat them.  In addition to soap, Ton Savon manufactures bath and shower gels, exfoliants, bath salts, and lotions. www.tonsavon.com

Gotein – Protein to go. Gotein has a lot of the same attributes as other protein supplements on the market, but it has a few things that others don’t. First, whereas other protein supplements lack any kind of vitamins, Gotein comes packaged with 24 vitamins and minerals. Second is the convenient packaging that allows Gotein to be taken anywhere. You don’t need a shaker bottle or a blender – just add Gotein to your normal water bottle and it dissolves in seconds. www.gotein.com

Nature’s Gate Organics – Products for all your hair and body care needs. Nature’s Gate Organics are made from certified organic ingredients grown in California. Each plant receives individual care at the family-owned Nature’s Gate Organic farm, ensuring only the highest quality ingredients make their way to the bottle.
Healthy To Go! – Acai berry chews and energy boosting drinks. Healthy To Go! is a part of the To Go! Brands, inc. corporate entity. They specialize in powdered energy and immune-boosting drinks made with natural ingredients. www.togobrands.com

Ola Loa – Multi-vitamin mineral beverages created by industry expert, Dr. Richard Kunin. Ola Loa offers a delicious line of powdered drink mixes, ranging from sport and energy boosting varieties to multi-vitamins to kids’ drinks. You’d have to take 12 different vitamins to get the same boost you do from just 1 packet of Ola Loa. www.drinkyourvitamins.com

Moxxor – The world’s most powerful blend of all-natural omega-3’s and antioxidants. Moxxor extracts nutrients from the New Zealand greenlip mussel and from sauvignon blanc grapes to form their revolutionary and potent new supplement. Omega-3’s and antioxidants support (among other things) heart health, brain function, cardio health, immune function, and joint strength.  www.moxoffice.com

Genuine Health – Genuine Health had an array of products on display at Natural Products Expo West. The one that piqued our interest, however, was their new Chocolate Soft Chews. Decadent and rich, Genuine Health Chocolate Soft Chews are a guilt-free treat containing the nutrients to put you on the path to healthier skin in as little as 21 days. www.genuinehealth.com

Pro-X Nutraceuticals – Pro-X produces over 60 blends of premium quality nutraceuticals ready for distribution. www.proxnutra.com

Signals – With over $8 million invested in research, “Signals”, the newest and most advanced line of products from Stem Cell Products LLC, uses stem cells harvested from adults as the active ingredient in its anti-aging creams. Clinical studies have demonstrated that Signals anti-aging stem cell solutions can reduce the appearance of aging. www.signals120.com

MD Formulas Hawaii – Developed by Dr. Robert Corish, Medical Director of Nutrex Hawaii, MD Formulas are 100% vegetarian, pesticide and herbicide free, non GMO, with no gluten, lactose, preservatives, or solvents. The active ingredient in MD Formulas is Astaxanthin, harvested from green algae. Astaxanthin promotes cardio health, eye health, skin health, and joint health, among other things. www.nutrex-hawaii.com

Honey New Zealand – Some of the most delicious and nutritious honey in the world. Honey New Zealand offers a line of UMF & Active Honey, Native Flora and Bush Honey, Organic & Exclusive Honey, and Natural Health Products.

DEVA –Absolutely vegan certified supplements. Whereas some brands attempt to pass off animal products with a simple vegan label, DEVA supplements are certified vegan in every way. www.devanutrition.com

Read more about other products at Expo West here…

About the author

Dan O'Brien