From January 30-Feb. 1 the Long Beach Convention Center transformed into a celestial glamor dome for the 2010 International Salon and Spa Exposition. The haute coiffures of varying hue, hair extensions, steel utensils, ringlets, and kinks morphed the “girl” into a female fashion law of governance, or who we know to strut runways. Thus, not with out saying, there were governesses in abundance, posing on stage, walking the isles of the fair, and propped in chairs with their locks trimmed by the world’s most outstanding professionals.
All the rooms of the convention were crammed with appetizing tutorials and demonstrations from venerated professionals as well as many young thirsty hairstylists aching to hear the latest in hair design, color, and product. In addition, the products – the best in the world – were discounted severely. There was also a plethora of “gifts” that the attendees donned in colorful, bright bags from companies such as, Rusk, TIGI, Macadamia Natural Oil, Clairol, Pravana, Fake Bake, Naked Cosmetics, Follea, Repechange, and Salon Iris to name only a few.
TIGI CatWalk : Prep It, Work It, and Perfect It
Stationed in France, Germany, UK, Italy, and the USA, TIGI’s two new hair collections, intriguingly branded Catwalk, a sophisticated step up from their revered, although more lighthearted line Bedhead, are tilting the chins of all coiffurists, beauticians, and beauty queens.
The new two TIGI collections are the Catwalk Curlesque Curl Collection and the Catwalk Your Highness Volume Collection. The products for each collection are divided into three categories that cohere with TIGI Catwalk’s suggested style building system: Prep It, Work It, and Perfect It.
The Catwalk Curlesque Curl Collection enhances natural curls and 
provides optimal customization for any hair type. The collection consists of ocean botanicals, such as kelp, algae, cucumber water, seaweed, and sea fennel amalgamated with innovative formulas and advanced technology. These ocean botanicals are fused together to not only rejuvenate and intensely hydrate the hair, but to lift the senses and revitalize the mind.
Prep It: The Curlesque Curl Collection provides Curlesque Defining Shampoo enriched with marine botanicals that smooths curls and massages hair cuticles that in turn, relaxes frizz. A soft, herbal white lotus aroma addresses the mind.
The Curlesque Hydrating Conditioner, rich in sea fennel, cucumber water, and aloe, replenishes hair’s natural oils. The aloe calms the cuticles allowing for the hair to relax and fall into an ideal form.
The Curlesque Leave-In Conditioner supports soft, healthy curls. The conditioner detangles and immerses hair in a hydrating elixir, supporting longer-lasting curls and shine.
Work It: These products are meant to be worked through hair when wet. Curlesque Curl Amplifier defines curls and holds them. Filled with essential oils and environmental protectants, the amplifier uplifts, protects, and helps to hold your curls ultimate form.
Catwalk also offers two separate types of mousse: Curlesque Lightweight Mousse or Curlesque Strong Mousse. The Lightweight Mousse holds hair’s ideal form allowing for soft movement. The mousse allows for hair to be reformed no matter the elements one may encounter. The Curlesque Strong Mousse is robust and provides more permanent texture and endless hold; however, it still maintains hair’s elasticity and smoothness.
Perfect It: This product embellishes hair by enhancing shine and upholding any style. Curlesque Defining Serum is enriched with marine botanicals and deep sea extracts that allow hair to easily reform its initial ideal shape throughout the day. The serum coats the hair with an amazing gloss that provides long-lasting shine throughout the day.
Also, Catwalk Your Highness Volume Collection is a superior hair collection that provides sumptuous lift and remarkable volume. Catwalk also breaks the Your Highness Volume Collection into three categories, Prep It, Work It, and Perfect It, so to allow the consumer or designer to create hairstyles that resemble the immaculate coiffures of the runway. www.tigihaircare.com/consumer/en-US/catwalk/default.asp
Rusk = Fashion + Culture + Attitude
Rusk Sensories Wellness is the latest addition to Rusk’s fine line of specialty hair products. The intent of its manufacture is to “end your chemical dependence”. Sensories Wellness is free of sulfates, paraben, petrochemicals, and phthalates and uses key organic ingredients to sustain hair’s rejuvenation for a lifetime : the products are a 100% free of harsh chemicals.
Furthermore, Rusk has combined some of the rarest, most enriching flowers and herbs on earth to produce Sensories Wellness. For instance, a flower emblematically worn behind the ears of Tahitian women, and one that possesses a sweet, sensual, potent aroma, the Tahitian Tiare flower is united with oil from the Moroccan Argan Tree, oil that is naturally rich in phenols, oleic and linoleic acids, and vitamin E. Also folded into the mélange is the Ethiopian abyssinica, a flower used for thousands of years as a folk remedy for soothing headaches and calming skin.
Rusk has also many other products that indulge the senses and charm the hair. Sensories Shampoos and Conditioners are an innovative mixture of organic ingredients matched with a technology called Compressed Formula Technology. CFT allows for one to utilize half the amount of product one would normally; the product is enhanced and expands once water and a little manipulation is applied. Sensories has many sorts of shampoos and conditioners, such as Sensories Calm that is meant to soothe hair cuticles with guarana and invigorate and enliven with ginger.
The above two collections are not the end-all of Rusk product lines. Rusk is a provider of many other invigorating hair style products that are used by some of the best salons and stylists throughout the world. You must visit their website, www.rusk1.com, to explore the world Rusk offers.
Morrocanoil
Moroccanoil’s signature hair products are valued by those behind the red carpet or runway. Morrocanoil is used backstage by runway, film, television, and celebrity stylists to produce the newest, oddest, and most extravagant and lustrous hair designs.
Moroccanoil’s proprietary argan oil blends are rich in vitamins and natural elements such as, Omega 6 for luster and shine, Vitamin A for flexibility, Vitamin E, a free radical protectant, and Phenols that shield the hair from environmental pollutants.
The dense oil, colored a soft honey, is unexpectedly extremely ultra-light and non-greasy. It is an extreme moisturizer and one could say an efficacious hair doctor. After one application, hair appears shinier and healthier; and with continued use, split ends become obsolete and hair stands are stronger and less brittle. Moreover, Morrocanoil speeds up drying time by 40%, quickening the styling process. www.moroccanoil.com.
DermOrganic
DermOrganic employs “liquid gold” or argan oil to enrich its hair products. Argan oil has been a beauty secret of women in Morocco for thousands of years. Accordingly, the dry climate is no competitor against the rich, nutrient moisturizer that coats and protects the brilliant, bronzed skin of Moroccan women.
Apart from argan oil, DermOrganic prides itself on its hair products’ organic, natural platform. DermOrganic hair products are vegan and have no animal testing. The products use no artificial preservatives, sodium chloride, parabens, MEA, DEA, or DYES, and are sulfate-free, gluten-free, and have a pH balance of 4.5-5.5. In conclusion, DermOrganic products strive to be as in tune with your hair’s natural chemical and biological makeup as possible. www.dermorganic.com
Macadamia Natural Oil
Macadamia Natural Oil is a combination of two extremely enriched oils : macadamia nut and argan oil. Macadamia oil is rich in fatty acids – it strengthens hair and allows for better elasticity and shine. Argan oil is rich in Omega 9 and other fatty acids. Together, macadamia and argan oil provide intense nourishment. The oil is long-lasting, tangle-free, and provides a frizz-free finish. It instantly absorbs into the hair making it non-greasy and lightweight. Macadamia Natural Oil also protects against UV rays and reduces fading, which extends the life of color treatments. www.macadamiahair.com
Below is a list of a few other businesses that attended ISSE.
Clairol Professionals, Demi Permanente, Enzo Milano, Naked Cosmetics, Esuchen, Arrojo, TowelDry, Follea, Hikari, Repechange, Salon Iris, Fake Bake, Touch Suite Salon, The Midnight Spa, Pravana, JRL professionals, Cut it Out, Global Keratin, and Iden.
