Some say the measure of a man’s success lies in his ability to concentrate. With the technological advances of NeuroSky, this can finally be put to the test. NeuroSky is the company who has developed this amazing new application of the power of concentration for Mattel’s newest toy, the MindFlex Game.
About NeuroSky
NeuroSky is the world’s leading designer and manufacturer of Brain Computer Interface (BCI) technologies. As a biosensor company, they make Brain-Computer Interface technologies available to developers across the industries. Revolutionary technological advancements developed in-house, add dimension to how users interact with their world. NeuroSky enables developers to breathe new life into mature products or create new products where the mind is the only limit.
MC and comedian Mark DeCarlo; NeuroSky demonstration - Jenn Deese and Kelley Coughlan of Ballantines PR use their mind power to move their vehicles.
ThinkGear
With NeuroSky’s proprietary hardware technology, dubbed ThinkGear, BCI technology makes it possible to send commands to a computer simply by thought. Just by wearing the headsets people can utilize their own brainwaves to interact with technology in ways that seemed impossible.
The ThinkGear™ Brain-Computer Interface (BCI) technology is just coming on the market in toys and games, but it could do so much more. BCI is currently being further developed for use in a wide range of industries including automotive, education and health and wellness. NeuroSky’s technology is technology could possibly change the world’s relationship with computers forever.
The MindFlex Game
NueroSky’s technology allows Mattel’s newest toy to put mind control in the hands of children as young as age eight. In a game for one to four players, MindFlex really is all about mind over matter. Players are able to succeed in the game by adjusting their levels of concentration, which is read through the headsets, to achieve objectives.
The technology behind NeuroSky’s MindSet allowed them to team up with Mattel to make MindFlex like no other. In this game, the brain’s electrical activity is translated into a signal which can be converted into action by computer. All you have to do is concentrate. At the
At the press preview event at the Four Seasons Hotel in Beverly Hills, I am proud to say that our Editor in Chief, Jane Emery, scored the highest score of the night based on her powers of concentration!
For more on the MindFlex Game, visit www.neurosky.com
If anyone takes the time to do a bit of reading on Neurofeedback (the technology by which this game functions), you’ll find that the current practices lean towards SMR and Alpha protocols. For those without knowledge of what this means, there are various frequencies when it comes to your “brainwaves”, ranging from delta associated with sleep, to beta and high beta associated with normal every day concentration and anxious concentration respectively. Now, the current practice leans towards SMR or Alpha because SMR is associated with a relaxed kind of intense concentration, while alpha is generally more relaxed. It’s much more complex then this, employing databases to see variations in your brain and that of others, and if you care you can wiki it :).