In celebration of L’Oréal’s 100th anniversary, the L’Oréal Paris brand was honored for its efforts to beautify and preserve the treasured and iconic Hollywood Walk of Fame, which celebrates its 50th Anniversary in 2010.
Collier Strong, Andie MacDowell and Eva Longoria Parker for Loreal
On Tuesday, October 20th, the Hollywood Chamber of Commerce presented the world’s largest beauty company with its Friend of the Walk of Fame award in a ceremony near the entrance to the Kodak Theatre. Along with top L Oréal Paris executives, four of the company’s celebrated spokespeople Kate del Castillo, Eva Longoria Parker, Andie MacDowell and Collier Strong attended the unveiling.
As the recipient of this award, L’Oréal Paris has pledged to help fund the Walk’s renovation and restoration, preserving the world-famous Hollywood landmark for millions of annual visitors and ensuring its survival for years to come.
Proving their dedication and success, not just to the Walk of Fame, L’Oréal Paris delivered new products that both look good and are good for women everywhere earlier this year.
Colour Riche Anti-Aging Serum Lipcolour
A perennial favorite, Colour Riche Lipcolour continues to be the classic lipcolour that delivers rich, luxurious, creamy colour for a luminous, radiant look. Now, with added anti-aging benefits, L’Oréal Paris delivers Colour Riche Anti-Aging Serum lipcolour. The inner core contains an Anti-Aging Serum Complex that treats and conditions lips to add volume, definition and contouring. It is the first at mass to provide exclusive conditioning and antiaging ingredients within an advanced Anti-Aging Serum Complex, including Pro-Xylane and Collagen. Together with Colour Riche’s signature rich, creamy color, it remains the gold-standard of beauty, packaged within the most luxurious lipcolour case available from L’Oréal Paris.
Technology
Colour Riche Anti-Aging Serum lipcolour is a technologically-advanced lipcolour with an inner core ofconditioning and volumizing ingredients and an outer shell of luxurious color. The technology-rich Anti-Aging Serum Complex includes Pro-Xylane and Collagen to:
– strengthen lips’ matrix for more fullness
– give lips immediate smoothness and volume
– fill in fine surface lines and soften lips
– instantly add moisture to lips
Shades
Colour Riche Anti-Aging Serum lipcolour is available in a versatile, well-balanced shade range selected to complement every skin tone, wardrobe and occasion. The formula glides on smooth, saturating lips for perfect, complete coverage. With a nurturing formula loaded with conditioning Omega 3 and Vitamin E, lips stay hydrated and protected for hours of smooth, soft lips that are simply beautiful.
This new lipcolour is now available in 16 sophisticated shades including, Pink Passion Captivating Copper, Pucker Up Pink Chocolate Spice, Desperately Mauve Cranberry, Blushing Bouquet Naturally Nude, Berry Exciting Robust Raisin, Peach Parfait Spicy Pink, Compelling Coral Wined Up, and more.
Benefits
Not only does Colour Riche Anti-Aging Serum look good, it is healthy too. The anti-aging serum complex treats and conditions lips, fills fine lines providing fullness immediately, and Protects against moisture loss with the conditioning power of Vitamin E.
Colour Riche Anti-Aging Serum lipcolour is available for just $9.99.
Extra-Volume Collagen Mascara
Want breathtaking volume? L’Oréal Paris hears you loud and clear! The company that brought Voluminous Volume Building Mascara to women everywhere – a favorite of professional makeup artists worldwide – introduces its most extreme volume mascara, already a success around the globe. Turn it up with Extra-Volume Collagen Mascara for bold, dramatic lash volume with up to 12 times more impact! L’Oréal Paris’ revolutionary Hydra-Collagen formula, infused with collagen and Hyaluronic spheres, clings to lashes and expands for maximum volume instantly. The luxurious, buildable formula glides on smoothly and lasts all day.
Extra-Volume Collagen Mascara’s Instant Impact Brush is 50 percent bigger than a classic L’Oréal Paris volumizing mascara brush to build more impact, instantly. The custom-designed ergonomically correct brush reaches and volumizes every lash from root to tip, corner to corner, without any clumps, flaking or smudging. In addition, the glamorous black-patent package is stunningly unique and luxurious, the sleek sophisticated outside disguises the high drama and bold volume found inside. Extra-Volume Collagen Mascara is ultra-smooth and provides lash-by-lash definition with incredible wear and no clumping, flaking or smudging.
Benefits
Extra-Volume Collagen Mascara is infused with a complex of collagen and Hyaluronic spheres, that clings to lashes and expands to provide lash magnification. For our sensitive eye and contact wearing customers, Extra-Volume Collagen Mascara has been ophthalmologist and allergy tested.
Shades
Extra-Volume Collagen Mascara is available in rich, enhancing shades that are both washable and waterproof:
– Black Black
– Blackest Black Blackest Black
– Brown (washable only)
Extra-Volume Collagen Mascara can be bought for $7.95.
HIP High Intensity Pigments Chrome Eyeliner and Matte Shadow Duos
L’Oréal Paris’ HIP High Intensity Pigments collection consistently offers cutting-edge products with unique formulas, incredible texture and intense yet wearable shades that gives creative control to the makeup artist inside. Introducing two new eye products, Chrome Eyeliner and Matte Shadow Duos that provide endless styling options for the ultimate in color expression.
HIP High Intensity Pigments Chrome Eyeliner
Just what the HIP High Intensity Pigments collection has been waiting for! A liquid pencil eyeliner with rich, intense metallic shades, Chrome Eyeliner creates a unique, one-of-a-kind metallic chrome finish with the intensity of a liquid eyeliner and the precision of a pencil eyeliner.
HIP High Intensity Pigments Chrome Eyeliner’s edgier look provides dramatically defined eyes with an intense metallic finish and high chromatic shimmer, a L’Oréal Paris first at mass. The creamy, highly pigmented formula glides on smoothly and its long-lasting formula ensures all-day wear and high drama. For effortlessly defined lines or smudged metallic smokey eye try one of the four intensely metallic shades, Black Shock, Silver Lightning, Gold Charge, or Violet Volt.
HIP High Intensity Pigments Matte Shadow Duos
The new Matte Shadow Duos expand the collection of the most popular HIP High Intensity Pigments eye products, providing expertly coordinated vibrant color duos that can be used to create an elegant and seductive look.
A soft-to-the-touch velvety powder unique to HIP High Intensity Pigments Matte Shadow Duos provides a no-shine, no-pearl finish that adds modern elegance to any eye look. Each shadow duo’s micropulverized formula allows for even, intense color deposit whether contouring and defining with the darker shade or highlighting with the lighter shade. Packaged in a compact that includes an applicator, shadows can be applied with ease and touched up on-the-go.
Shades
The matte shadow duo comes in 5 unique shades, Animated, Perky, Striking, Poppy, and Dashing.
HIP High Intensity Pigments Chrome Eyeliner is available for the suggested retail price of $10.00 and the Matte Shadow Duos for $8.00.
L’Oréal Paris’ Infallible Never Fail Lipgloss
L’Oréal Paris’ Infallible Never Fail Lipgloss redefined expectations of longwear lipgloss, and we’re doing it again! Infallible Never Fail Plumping Lipgloss is the first ever one-step plumping lipgloss that lasts for six hours of wear.
Technology
The same Infallible Lipgloss technology that provides six hours of wear in a one-step formula provides long wear, shine and now plumping in one simple swipe of gloss. The immediate plumping action of Infallible Never Fail Plumping Gloss comes from actives that result in lips that appear plumper with more volume, immediately. Formula with Lip-Infusing Emollients, including Vitamin E, wrap the lips in comfort, leaving them feeling ultra soft, soothed and moisturized.
The Ultra-Resistant Shine-Fix, made with a patent-pending shine polymer developed by L’Oréal Research Labs, creates a supple film on top of the pigment to keep colour in place with incredible shine, lasting for hours and hours.
Colour
For fashionable, glossy lips, L’Oréal Paris offers eight shades, ranging from light pinks and roses to reds, mauves and rich browns. Conveniently packaged in a sleek vial that showcases the product’s lustrousshades, women can easily identify their preferred shade.
L’Oréal Paris’ Infallible Never Fail Lipgloss is available in 8 high-shine, longwear shades including Plumped Pink Plumped Mauve, Plumped Rose Plumped Plum, Plumped Red Plumped Tawny, Plumped Coral Plumped Brown, and a few others.
Available for $9.99.
Clean Artiste Waterproof & Long-Wearing Eye Makeup Remover
At L’Oréal Paris, they know the art of makeup, how to apply it and how to take it off. With Clean Artiste Waterproof & Long-Wearing Eye Makeup Remover, makeup comes off quickly, gently, completely, professionally. Clean Artiste Waterproof & Long-Wearing Eye Makeup Remover dissolves every trace of eye makeup – including waterproof and long-wearing formulas – and can even be used to remove long-wearing face andlip products. The non-oily solution is highly effective yet gentle enough for sensitive skin and contact lenses wearers with no filmy residue, so it is suitable for daily usage.
Benefits
– Instantly dissolves all traces of makeup, including long-wear formulas and waterproof mascara, with no greasy after-feel
– No filmy or oily residue left on skin.
– Dermatologist- and ophthalmologist-tested
– Gentle enough for sensitive skin and contact lens wearers
Available for $9.99.
Revitalift Deep-Set Wrinkle Repair Eye
Over time and with repeated exposure to harmful UVA rays, wrinkles around the eyes deepen, becoming more and more visible, and begin to set into the skin. As you sleep, repetitive creases and furrows formed by pillows and sleeping positions pull and break apart the fibrous support of the skin. Both normal daytime activity and evening sleep weaken can deteriorate skin, so it is important to provide around-theclock intensive anti-wrinkle repair for eyes. L’Oréal Paris introduces Revitalift Deep-Set Wrinkle Repair Eye, the first non-stop AM/PM 24-hour repair eye duo treatment at mass specifically designed and clinically proven to target deep-set wrinkles around the eyes such as crow’s feet and under-eye creping.
The duo treatment targets the delicate eye area’s intricate fibrous support with 24-hour repair. The AM treatment is a gentle SPF 15 hydrating cream that helps repair and protect the skin with UVA/UVB SPF 15 sunscreen. The PM treatment helps repair and restore broken skin fibers to reduce deep-set wrinkles around the eyes while you sleep. Both formulas feature two exclusive L’Oréal technologies that work synergistically to help even the surface of deep-set wrinkles and to diminish the appearance of deep lines.
Technology
Pro-Retinol A® is the signature ingredient in all Revitalift products, an anti-aging ingredient that accelerates cell turnover while penetrating the surface of the skin to effectively reduce the size and depth of deep-set wrinkles.
Fiber Restoring Complex is a cutting-edge combination of ingredients shown in-vitro to help reinforce and regenerate the fibrous network of the skin around the eyes. Two key ingredients are:
– Pro-Lastyl™: a patented, chemically bioengineered ingredient that is shown in-vitro to neutralize the elastin-destroying enzyme, allowing the production of new elastin for increased skin firmness.
– Vitoptine: derived from Vigna Aconitifolia, a moth bean seed extract from India. It is has been shown invitro to synthesize collagen 1, the most prevalent form of collagen in the skin – 60 to 75 percent of skin’s total collagen – and responsible in part for the elasticity and tone of the tissue. By increasing collagen 1, skin-supporting properties are improved.
The innovation behind these two technologies has made it possible to improve the wrinkle fighting power of Revitalift without increasing skin sensitivity and still keeping the formulas lightweight, non-greasy and moisturizing. This breakthrough treatment targets deep wrinkles from within. Together, these and other ingredients deliver a powerful punch of anti-wrinkle and firming benefits tailored for deep-set wrinkles, in sophisticated, complete formulas for day and night.
Benefits
– Provides 24-hour intensive deep-set wrinkle repair around the eyes with AM and PM duo
treatment including SPF protection from UVA/UVB rays skin fiber restoration
– Pro-Retinol A to accelerate skin renewal
– Non-greasy, lightweight formula absorbs quickly into the skin and is fragrance free
– Ophthalmologist and Dermatologist tested
Application
Application is simple, just three easy steps. Apply gently to the eye area every morning and at nighttime on cleansed skin. Begin with Revitalift Radiant Smoothing Cream Cleanser or Revitalift Radiant Smoothing Wet Cleansing Towelettes. Then, begin the AM/PM duo treatment by first placing the Revitalift Deep Set Wrinkle Repair Eye for targeted day treatment in the A.M.and again in the P.M. for targeted night treatment. Lastly, apply the Revitalift Day Cream in the morning and the Revitalift Night Cream at night.
L’Oréal Paris Revitalift Deep-Set Wrinkle Repair Eye is available for a suggested retail price of $19.99.
All L’Oréal Paris products listed here are available June 2009 at www.lorealparis .com and also at chain drug, food, and mass market retailers nationwide for suggested retail prices ranging from $7.95 to $20.00.
