The secret is out… a Portuguese dental hygiene product used by many Europeans for seventy-five years is finally available in the United States. Even with all of our modern-day advances in science, technology and medicine, some things are better left unchanged. Couto Toothpaste from the 1930’s, with it’s retro orange original packaging, is one of those things that was a remarkable invention with such integrity to quality then that still today is one of the best toothpastes in fighting gum deterioration and kissing bad breath ‘chao’.
Cuoto Origins
Couto Toothpaste was created under the name “Pasta Medicinal Couto” in Porto, Portugal in 1932 by pharmacy manager, Dr. Alberto Ferreira Couto. The doctor, helped by a dentist who was a friend of his, created a type of toothpaste with the intention of limiting the widespread cases of gingival recession.
Happy Teeth
Couto has been sold in the finest European perfumeries for over 70 years. Classic 1930’s inspired packaging adds a retro touch to any medicine cabinet and Couto’s formulation of natural peppermint, menthol, anethol, thymol and eugenol keeps teeth white and gums healthy. The toothpaste’s high quality has led to its continued success and popularity, and today in Portugal, “couto paste†is synonymous with toothpaste. The small production is still in the hands of the last heir of the Couto family, Alberto Gomes da Silva.
Cuoto is available for purchase at Gus Mayer, Kuhl Linscomb, and luckyscent.com.
30gr: $4.00, 60gr:$7.00, 120gr: $12.00.
For more info on Cuoto, visit:
